What's a spoof ad ?

Paul and Matheo present :

What's a spoof ad ?

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Spoofy advertisings

The End

Doritos Ad

What is a Spoof ad exactly ?

What do we like/Is this effective ?

How do brands lead to consumption ?

What is a Spoof ad exactly ?

• Spoof ad = satirical/parody

• Mocks

• Exagerates

• Will to engage viewers

• Criticizes and entertains more than it promote

"We wish you a scary halloween"

Title here

How do brands use spoof ads to sell ?

• Use ways to create buzz

• Increase visibility and brand's exposure

• Points societal issues

• Share relatable issues

• Subtily introduce the product in customer's mental

What do we like about this / is this effective ?

What do we like ?

• The good vibes
• Doritos is associated to fun and joy
• This humor is a powerful tool
• Create a link between advertisers and customers
• Nowadays the Doritos Ultrasound is now a famous and funny meme.

• The exchange between the newborn and the father

• The fact that no one could be offended

• The twist (The baby being propulsed)

Paul and Matheo present :

What's a spoofy ad ?

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