Presentation ETLV
Portat Mahé TSTMG2
company presentation
sustainability, respect for the environment and animal welfare.
manufacture and sale of handmade cosmetic products.
natural and organic ingredients, favouring vegetarian products.
UK in 1995
How does Lush stand out from the competition in greenwashing?
Lush takes a transparent approach
authentic and responsible approach to sustainability and ethics.
Greenwashing is about creating a misleading image of ecological responsibility.
5 points:
competitors:
Yves Rocher use greenwashing.
Natural and ethical ingredients, Ecological packaging, Transparency, Activism
"natural" image
in the composition of its products than in packaging
The company actively supports campaigns
Lush builds trust with its customers
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Transcript
Presentation ETLV
Portat Mahé TSTMG2
company presentation
sustainability, respect for the environment and animal welfare.
manufacture and sale of handmade cosmetic products.
natural and organic ingredients, favouring vegetarian products.
UK in 1995
How does Lush stand out from the competition in greenwashing?
Lush takes a transparent approach
authentic and responsible approach to sustainability and ethics.
Greenwashing is about creating a misleading image of ecological responsibility.
5 points:
competitors:
Yves Rocher use greenwashing.
Natural and ethical ingredients, Ecological packaging, Transparency, Activism
"natural" image
in the composition of its products than in packaging
The company actively supports campaigns
Lush builds trust with its customers