BUT Anglais

BUT u33 FDRC

17/10/2022

Aurélien HACHE

lycée La Merci littoral

What is BUT?

But is a company specialized in furniture and household appliances, the company has 7 sectors of activity: -Furniture -Literacy -Household appliances -Image and sound -Decoration -Kitchen - Office automation

70

24

The type of customers are those who come to arrange their apartments, to refine the interior decoration or to pass to a superior piece of furniture

BUT has countless brands in each department

In terms of connected devices we have

But also exclusive brands: Linea Nature, Modern Living, Time, Zandiara, BX Gaming, Drawer

Catchment area

BUT

Competitors

INDIRECTS

DIRECTS

Strong points

ConforamaIkea Darty Boulanger

Castorama Carrefour Gifi

But is a large brand known throughout France, thanks to word of mouth or advertising, But offers good products without monetary exegeration, many events throughout the year / discount, full of service offered, customer salesman relationship pleasant, availability of salesmen in store very present and followed in terms of advice when visiting the store

Offers the same products but is part of the BUT brand

BUT challenge, especially furniture/upholstery, lighting

Bigger sign, more products, strategic location of the store (odysseum).

retention

retention

The different types of BUT loyalty

e-commerce

Discount

Card

Events

Seasonal events, decoration of the store during festive periods, offer of products in relation to current events

Payment card, offers a multitude of free services

Immediate discount on some products, including sofas, beds, furniture, seats without having the card

Website, social networks, online ordering, inventory management

loyalty details

Fidélisation

Card

A paying card (15€) that acts as a payment card, offers a multitude of services such as 2% of the total amount of a purchase, participation in private events, 2 hours of free van, voucher every year

Events

Numerous events are held to increase the number of loyal customers or to maintain contact with those who already have the card, including seasonal events, blackfriday

Digital tools

Digital tools

Digital tools

GRC CRM

Website :

- Online shopping -After sales service -Help and advice -Account -Location of a BUT store

Interactive kioskMail satisfaction questionnaire

Facebook / Instagram / Pinterest / Youtube / Twitter

- Watch BUT news-Discover products -Access to BUT collection videos on youtube

Conclusions

Analysis of my daily contribution to the FDRC during the PFMP

-Loyalty Sales Training - Method -Payment Card and Services -Simplicity Package

premiere

Vendor Loyalty

During my last internship, I carried out a customer loyalty action, I challenged the salesmen who had to open the maximum number of loyalty cards in a given time, this event allowed us to get 6 additional customers.