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PROJECT MCLAREN

MIRADO

Created on May 15, 2023

EXPOSER CARACTERISATION MCLAREN

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Transcript

mCLAREN

PRESENTATION

MIRADO MAXIME NASSIM YASSINE KARL

Start

Mclaren

Mclaren

-Founded in 1985 by Ron Dennis -specialising in advanced technology,particularly related to automotive sector -Goal:making profit -Private entreprise

Motor Presentation

nature of the activity

Market activity and production of goods Developement and manufacture of high performance sports cars and participation in motor racing such as Formule 1

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McLaren

activity area: Secondary sector:Manufacture of the sport cars

McLaren

Workforce:medium sized company: 3800employed legal status:sa limited company

McLaren

Purposes

Economic:Make profite to ensure its sustrainability Ecological:Developement of the hybrid and 100% electric range over the years and the possibility of a majority switch hybrid

Motor Presentation

England

nationality

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McLaren

headquarters

the headquarters of mclaren is located in woking, in England,It also the company's technology hub

Motor Presentation

ressources

FINANCIAL

HUMAN

MATERIAL/INTANGIBLE

Intangible:-world-renowned brand -technical expertise -know how in motorsport Marerial: -race cars -resarch and development facailiies -manufacturing equipement

-3800 employes

-profit in 2018: 1 billion 256 million pounds Mumtalakat is the lead investor of McLaren in July 2021 they invested 550 million in McLaren to improve its developement

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Motor Presentation

mclaren

geographical scoope

INTERNATIONAL

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