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BALENCIAGA
Rachele Agostini
Created on May 10, 2023
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Transcript
Work done by Matilde Mariella Agostini, Benedetta Baldi and Matilde Rosini.
definition
Balenciaga is a Spanish luxury fashion house that designs womenswear, menswear, shoes, handbags, and accessories.
STRATEGY
- Focused differentiation strategy- Analyzer
What makes balenciaga unique?
- What is Balenciaga known for? - What is Balenciaga known for now? - Why is Balenciaga so popular?
What inspires balenciaga?
'-Infanta' dresses from the late 1930s drew on the portraiture of the 17th-century Spanish artist Diego Velázquez. -Flamenco dresses, matador outfits, black lace and bolero. -In the court of Phillip II, black became the ultimate status symbol -short jacket, also known as a bolero
BALENCIAGA'S CONCEPT
- Simplicity and purity of forms - Elegance, self-confidence and figure enhancement
" He is the only couturier who is able to design, cut, assemble and sew a dress entirely by himself" . Coco Chanel
mission
Balenciaga is committed to empower the imagination of all talents. Our mission as a brand and as a company is to promote creativity by supporting talents from everywhere and it is the reason why we want to collaborate with people from diverse locations, experiences, and backgrounds.
"One needs to have courage and persistence to truly assume their identity and who they really are. "Demna Gvasalia (creative director)
Kering's ambition is to be the world's most influential luxury group in terms of creativity, innovation, sustainable development, and economic performance.
vision
COMPETITIVEADVANTAGE
- Versatility - Streetwear and haute couture - Different customer segments
CORE COMPETENCE
- Catchy and unconventional advertising - Balenciaga's Christmas 2022 campaign - BDSM fetishwear - People could't stop talking about Balenciaga
PESTEL
- Lorem ipsum dolor sit amet consectetur adipiscing elit.
- Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam.
- Quis nostrud exercitation ullamco laboris nisi ut aliquip commodo.
- political
- economic
- socio cultural
- technological
- environmental
- legal
POlitical factors
- War in Ukraine - Guarantee the health and the well- being of the community - World Food Programme - Donations
NATIONAL CHILDREN'S ALLIANCE
PESTEL
socio-cultural
OUTRIGHT ACTION INTERNATIONAL
WORLD FOOD PROGRAMME
technological
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"At all levels and in all locals, we respect high standards for social and ecological responsibility. Balenciaga is also fur- and exotic leather-free"
Lorem Ipsum
ENVIRONMENTAL FACTORS
COLLABORATIONS
GUCCI x BALENCIAGA
The "Hacker Project"
- ideas from a hybrid universe -
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Practical, comfy, unisex and...cool?
- SS18 women's collection at Paris Fashion Week
- Gen Z looks for aesthetic (fashionable design)
Sottotitolo
Sottotitolo
Sottotitol
“For them... luxury is something that demonstrates not wealth and status, but their own uniqueness – their experiences, their ideas, their story,” writes futurist Tracey Follows for Campaign.
“The Crocs have been many things,” writes Claudia Croft in Vogue. “Practical, comfy, unisex and unbreakable – but they've never been cool. Until now.”
gap
YEEZY GAP ENGINEERED BY BALENCIAGA LINE
At the beginning of 2022, Balenciaga announced the partnership between the rapper Kanye West and Gap. Unfortunately, at the end of the year, Balenciaga has stopped this partnership because during Yeezy's Show at Paris Fashion Week, West had a T-shirt with the words "White Lives Matter".
KYANYE WEST
COMPETITORS
AVAVAV
COPERNI
OFF-WHITE
COPERNI & BALENCIAGA
WEBSITES
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COPERNI
AVAVAV
Balenciaga vs Off-White: which brand dominates streetwear?
Balenciaga’s designs are characterized by their avant-garde and futuristic aesthetic. The brand is known for its oversized silhouettes, chunky sneakers, and bold color combinations. Balenciaga’s signature Triple S sneakers have become a staple of the streetwear scene and are often seen on the feet of celebrities and influencers.
Off-White’s designs are rooted in streetwear culture and are heavily influenced by hip-hop and skateboarding. The brand’s aesthetic is characterized by bold graphics, distressed fabrics, and innovative materials. Off-White is known for its collaboration with Nike on the “The Ten” collection, which features deconstructed versions of classic sneaker models.
BRAND AMBASSADOR
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