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The buying matrix

AVOCarbon work team

Created on May 10, 2023

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Transcript

Click on the numbers to understand the different issues

Offer perceived as trivialized and large budget

Strong

Strong, strategic and financial stakes

"Hard" negotiation

Cooperative negotiation

Relative share of investment

The strategic issue is a priority

The strategic issue is a priority

Offer perceived as trivialized, low budget

Trading on options, on after-sales service

Negotiation on conditions, deadlines, service

Weak

Weak

Strategic stake

Strong