ALEX TROCHUT-CLIL1

Alex Trochut

Presentation made by Moreno Daniela

index

Research phase

Design phase

Final project

01.

Research phase

Research phase

Who is Alex Trochut?

Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style. For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognized, appearing in exhibitions and publications worldwide. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.

Research phase

His idea of graphic

He doesn’t necessarily believe design and art are the same thing, he does believe creatives can (and should) speak both languages. He put it this way: Design is an act of empathy; Art is an act of freedom. In fact he loves the abstract nature of letters, the product of human inventiveness, constantly evolving. Every brand, like every person, has its own unique character, and I believe typography is the tool best suited to crafting designs which coax out a brand’s true ethos.

His motto is:

"Easy is boring. If you aren't having fun pushing yourself,you aren't doing it right"

Research phase

Awards

Alex has been honored for his work in design and typography by industry pioneers like The Type Directors Club, Communication Arts and Graphis. In 2008, he was recognized for his inventive lettering style and was named an Art Directors Club Young Gun, honoring designers under 30. In 2014, Binary Prints was celebrated by the Creative Review with the coveted Best In Book Award in recognition of the inventive printing technique used to create day and night prints on a single page.Some of his awards:

• Communication Arts 2022: Typography / Print Advertising

• Cannes Lions 2018: Industry Craft / Outdoor (x6) Bronze

• Kinsale Silver 2015: Print Campaign

• TDC Certificate of Excellence 2017: Book Jacket

• 58th Grammy Awards Nomination: Best Recording Packaging

• Bronze Cannes Lion 2015: Press Campaign

• Communication Arts Illustration 2008

• Graphic Poster Gold 2008

Research phase

CLIENTS

Alex has worked across disciplines to bring to life design solutions tailored to meet the concerns of each client. Alex works collaboratively with a range of clients traversing music, fashion, editorial, and beyond. With every new project, Alex fuses his aesthetic sensibility with a prescient cultural understanding to create distinctive designs, illustrations and typography.

Research phase

CLIENTS

FASHION

MUSIC

EDITORIAL

ADVERTISING

• The Rolling Stones
• Katy Perry
• Bruno Mars
• James Murphy
• Arctic Monkeys
• Wiz Khalifa, Vampire Weekend
• Sufjan Stevens
• and others...

• Penguin Classics
• New York Times
• The Guardian
• Vanity Fair,
• V magazine
• Wired
• Washington Post
• Creative Review
• and others...

• Coca Cola
• Nike
• Apple Music

• Samsung
• McDonalds
• Pepsi
• Adobe
• Adidas

• and others...

• M·A·C
• Estee Lauder
• Net a Porter
• Christian Dior
• Camper
• Patagonia
• 55DSL
• Nixon
• and others...

02.

Design phase

DESIGN PHASE

CONCEPTUAL MAP

Font

Colori

Modernità

Creatività

Forme

Cartoon

Tipografia

Interatività

DESIGN PHASE

MOODBOARD

DESIGN PHASE

FONT E COLORI

CODICE COLORE

CODICE COLORE

C= 100% M= 95% Y= 38% K= 43%

C= 2% M= 100% Y= 95% K= 0%

R= 33 G= 33 B= 70

R= 225 G= 10 B= 27

CODICE COLORE

CODICE COLORE

C= 0% M= 50% Y= 97% K= 0%

R= 243 G= 147 B= 5

C= 0% M= 78% Y= 98% K= 0%

R=233 G=84 B=20

CODICE COLORE

CODICE COLORE

C= 49% M= 11% Y= 23% K= 0%

R= 141 G= 190 B= 198

C= 0% M= 96% Y= 100% K= 0%

R=228 G=31 B=20

DESIGN PHASE

SKETCH

03.

Final product

FINAL PRODUCT

FINAL PRODUCT

FINAL PRODUCT

MOCKUP CARTOLINA