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DATA DOSSIER

郑亦弦

Created on May 8, 2023

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BRISYU

Integrity

between function values and emotion values

Collaboration

with various customers and designers

Cross-disciplinary

Resonance

to users

Redefine

for new design process

BACKGROUND

We focus primarily on U.K. market to ensure that our corporate services are relevant. It is found that the incidents of MND are 5.69 out of 100,000 people per year

THE PROBLEMS

Any little thing in my life was a wake-up call to the differences between me and normal people, and this mental torture was no less than killing me outright.

Dignity Missing

Inaccessible

Inclusivity

The mental health and human dignity of the patient should be cared for in every little thing in life.

Carers need to pay lots of efforts on the whole peirod of drinking behaviour

Patients are unable to drink independently on their own

THE SOLUTION IS...

Care for dignity while maintaining the Reliability, Feasibility and Accessibility

USER SEGMENTS

Stand on dignity, build a relation of mutual understanding

Who feel tired to help patients drink

Who want to drknk water with less mobility

Who has difficulties in optimizing thier lip muscles to drink but can swallow

Ordinary People

Caregiver/Families

MND Patients

CUSTOMER RELATIONSHIPS

Cross-disciplinary Involve

Service for Contact

Product for Sale

Communinties and seminarsOff-line market experience

FIlm makingArt Exhibition

Off-line outletsOn-line websites Exhibitions

258

478

770

151

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MARKET SIZE

The market size for MND patients is around 5,000

For public, the estimated market size is 2376(MNDA forum) + 34497(ALS forum) =36,873

Expected Sales Rate

Sales Volume

5,000

450

MND patients in UK

10%

36,000

Other public users

3,687

Total estimated market size

4,137

41,873

Competitive Analysis

Adjustable liquid flow Combine with neck supporter Minimise the sense of embarrassement Emotion Values

Adjustable in height and horizontal reach Adjustable flow rate Flexible support adn clamp attachment

Key Features

Care for Dignity!

Safe Inclusive design Functionalism

Value Proposition

while maintaining the Reliability, Feasibility and Accessibility

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MARKET BUDGET

1st Year

34027.49

2nd Year

21124.49

3rd Year

21124.49

RevenueStreams

More innovative design concepts, broader user markets, more diverse profit modelsCreating a complete design culture and business chain

20%

46%

£50

+VAT

Finding and Sponsorship

Selling Assets

The product would be sold for £50 to primary users. For MNDA members, they would enjoy a price reduction of 25%.

The corporation are authorized to further apply our designer IP and create peripheral products. BRISYU will be shared the profits as founder.

5-Stage Road Map

Stage 5.

Set up an enclusive IP for individual designers

Stage 4.

Set up a dedicated user community to communicate

Stage 3.

Corporate with different fields to expand the product

Stage 2.

Develop and update primary products through different themes and concepts

Stage 1.

Design the first generation of products based on brand's unique concept

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Numbers

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90%

+1 millón

60%

tation ullamcorper

commodo consequat

consectetuer adipiscing elit

+info

Here you can put a prominent title, something that will captivate your audience.

Write a title

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia

Here you can put a prominent title, something that will captivate your audience.

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"Nam scelerisque mi at nibh interdum viverra. Aliquam tellus nunc, gravida vitae rhoncus vitae, porta vel tellus. Sed in libero elit"

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Write your title here

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MARKET BUDGET

1/2

1,200M

40%

Write a title

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Write your title here

40%

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50%

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10%

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Here you can put a prominent title, something that will captivate your audience.

+info

Process

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Step 3

Step 1

Step 2

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MARKET SIZE

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+info

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258

478

770

151

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Index

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Lorem Ipsum

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250.000

Lorem Ipsum

Feugiat nulla

Exerci tation

Duis autem vel

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+info

70%

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30%

+info

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit

+info

60%

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit

40%

+info

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit

+info

Step 2

Step 1

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Step 4

Step 3

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Timeline

1995

2005

2015

Lorem Ipsum

2020

2010

2000

Lorem Ipsum

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Contact

DATA DOSSIER

Start designing with a free template

View

Word Search: Corporate Culture

View

Corporate Escape Room: Operation Christmas

View

Happy Holidays Mobile Card

View

Christmas Magic: Discover Your Character!

View

Christmas Spirit Test

View

Branching Scenario: Save Christmas

View

Correct Concepts

Transcript