Burberry
Burberry
How the Burberry Company include minorities and ensure their well-being in the world of Luxury ?
Khem Anaïs
index
I. The burberry company
a/ The history of Diversity & inclusion in burberry
index
B/ Internal Diagnosis & External Diagnosis
II. Minorities inclusion and their well-being
a/ How burberry include all women and ethnic minorities in the luxury world ?
B/ What does Burberry put in place for the well-being of their employees ?
Conclusion
A/ The history of diversity & inclusion in burberry
Thomas Burberry
1856/ First store at Hampshire in England
ICONIC TRENCH COATS
Signature check patterns
Innovative designs
Internal Diagnosis
Strenghts
Weaknesses
Burberry has competition in the luxury sector (example: Gucci, Louis Vuitton etc...)
Burberry is strengthening its presence in China through various activities: store creation, fashion shows, etc.
Skills
The company innovates thanks to the implementation of a personalized chat service.
Ability to innovate
Diagnosis
Organizational capacity
Burberry closed 38 small stores deemed non-strategic
The company launches an online store on the Instagram platformBurberry increased by 3 million social media followers
Mastery of technology
Sales increased by 1%, particularly in wholesale trade, which increased by 7%Its profit increased by +14% in the first half of 2019 thanks to a reduction in costs
financial ressources
External Diagnosis
Opportunities
threat
policy
the biggest consumers in terms of luxury brands are the elderly and therefore could lead to growth of +130 markets
The others Luxury Brand are the principak threat in the sector of luxury
Economic
Diagnosis
Socio-cultural
Even if physical sales are still heavy in stores, digital still plays a greater role in relation to the product sought.
technological
Burberry has various policies in place that guide economic, social and environmental responsibility across all of its operations.
Ecological
Burberry is also very impacted by counterfeit sellers who sell poorly made products.
Legal
Ethnic minorities
Include all women
Diversifying their marketing campaigns
gender diversity
60% of the workforce
43% of the leadership team
Inclusion
SpaceWORK AND ENVIRONMENT
success of the company
positve environment
Well-Being
Work-life balance
Conclusion
Diversity and inclusion = successful and sustainable business
Conclusion
thank
you
For listening !
Text
ORAL ETLV BURBERRY
Anais Khem
Created on May 5, 2023
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Transcript
Burberry
Burberry
How the Burberry Company include minorities and ensure their well-being in the world of Luxury ?
Khem Anaïs
index
I. The burberry company
a/ The history of Diversity & inclusion in burberry
index
B/ Internal Diagnosis & External Diagnosis
II. Minorities inclusion and their well-being
a/ How burberry include all women and ethnic minorities in the luxury world ?
B/ What does Burberry put in place for the well-being of their employees ?
Conclusion
A/ The history of diversity & inclusion in burberry
Thomas Burberry
1856/ First store at Hampshire in England
ICONIC TRENCH COATS
Signature check patterns
Innovative designs
Internal Diagnosis
Strenghts
Weaknesses
Burberry has competition in the luxury sector (example: Gucci, Louis Vuitton etc...)
Burberry is strengthening its presence in China through various activities: store creation, fashion shows, etc.
Skills
The company innovates thanks to the implementation of a personalized chat service.
Ability to innovate
Diagnosis
Organizational capacity
Burberry closed 38 small stores deemed non-strategic
The company launches an online store on the Instagram platformBurberry increased by 3 million social media followers
Mastery of technology
Sales increased by 1%, particularly in wholesale trade, which increased by 7%Its profit increased by +14% in the first half of 2019 thanks to a reduction in costs
financial ressources
External Diagnosis
Opportunities
threat
policy
the biggest consumers in terms of luxury brands are the elderly and therefore could lead to growth of +130 markets
The others Luxury Brand are the principak threat in the sector of luxury
Economic
Diagnosis
Socio-cultural
Even if physical sales are still heavy in stores, digital still plays a greater role in relation to the product sought.
technological
Burberry has various policies in place that guide economic, social and environmental responsibility across all of its operations.
Ecological
Burberry is also very impacted by counterfeit sellers who sell poorly made products.
Legal
Ethnic minorities
Include all women
Diversifying their marketing campaigns
gender diversity
60% of the workforce
43% of the leadership team
Inclusion
SpaceWORK AND ENVIRONMENT
success of the company
positve environment
Well-Being
Work-life balance
Conclusion
Diversity and inclusion = successful and sustainable business
Conclusion
thank
you
For listening !
Text