The many tomato memes that proliferate on the Internet were the straw that broke the camel’s back. Mankind’s unsustainable behaviours on the planet are causing a wave of discontent among the tomato population. Over the past week, there’s been a dozen demonstrations by other foods showing them their support.
We’ve managed to schedule a meeting with the Tomato Population’s Association to take action. Will you help us calm things down? We need you!
CAT
ESP
GRK
SLV
Play!
A PROJECT BY:
IN COLLABORATION WITH:
BY DECISION OF THE BUNDESTAG OF GERMANY
This game was created within the framework of the Climate Action to the Table project. This project is part of the European Climate Initiative (EUKI). EUKI is a project funding instrument created by the German Federal Ministry for Economic Affairs and Climate Action (BMWK).
Yes, you read that right. A revolt has begun. The foods are tired of being mistreated by our unhealthy eating habits, which have an extremely harmful effect on the planet. What’s more, there are so many tomato memes spreading through the Internet, they’re running out of ideas on what to do to keep a low profile. All this is causing a wave of discontent among the tomato population. Over the past week, there’s been a dozen demonstrations by other foods, such as different types of fruits, vegetables, tree nuts, seeds, cereals and legumes in our town to show their support for tomatoes, and they promise to take further action if no solution is found soon.
Over the long term – or rather, over the short term – this situation will definitely affect our health, as these foods are an important part of our diet, and the health of the planet, given that our eating and consumption behaviours have a huge impact on the environment.
Why am I here?
We’ve managed to schedule a meeting with the Tomato Population’s Association to take action before the complete breakdown of the food system. We must save our diet. This is why we need to go to this meeting. We need to mediate and present a manifesto with sound arguments that support our position. Can you help us do this?
Of course!
YOUR MISSION IS...
YOUR CHALLENGE IS...
To find a solution to the conflict and bring balance back to the food system.
To discover the codes to unlock the different means of communication.
To access them – news, social media, answer phone calls, access websites, etc. – to gather all the necessary information.
YOUR GOAL IS...
To find arguments that we can include in the manifesto to help mankind make peace with tomatoes and other foods, as well as to promote a more rational food production and consumption model from the environmental and social standpoints.
To prepare the manifesto before the meeting with the Tomato Population’s Association.
Good luck!
The countdown begins in 3, 2, 1…!
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
Find the 3 hidden numbers.
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
Excellent!
Did you know that red meat production worldwide is responsible for 14,5% of global greenhouse gas emissions?
I was waiting for you. You humans have gotten yourselves in serious trouble.
I’m already here at the Tomato Population’s Association. I managed to buy you some time so you can prepare the manifesto.
I’ll give you some guidelines to help you out so please don’t mute your phone.
And they say that dogs are a man’s best friend…
2946
To get started, access the link. I’m sure you’ll find some information.
No
No
Access link
Plant-based foods are the answer to a healthy and environmentally sustainable diet
It’s been proven that an excessive consumption of animal-based protein is one of the major causes of greenhouse gas emissions. What’s more, this excessive consumption of meat – together with other factors such as lack of exercise – is associated with being overweight, obesity, cancer, Type 2 diabetes and cardiovascular disease in people.
In contrast, plant-based food production has a much smaller carbon footprint. Reducing the current consumption of meat, fish, eggs, dairy products, etc. is possible because the proteins that humans need can also be found in plant-based foods such as legumes (soybeans, chickpeas, peanuts, lentils, etc.) or tree nuts and seeds (pistachio nuts, pumpkin seeds, almonds, etc.).
Therefore, plant-based foods are the best choice to ensure the health of the planet and people.
2946
No
No
Tommy Kumato
Forward
Chairman of the Tomato Population’s Association
It’s clear that people should have healthy and environmentally sustainable diets, with an abundance of plant-based foods. Meat production has a greater impact on the environment and there are more sustainable alternatives for protein consumption.
You’ve already got the first argument for the manifesto.
I recommend accessing YiuToub now...
2946
No
No
Access YiuToub
You decide to go out to the balcony for some fresh air while you continue digging for information. Find the YiuToub channel that is ranked number 1 in organic farming videos.
EcoChannel __ __
# ERROR #
You decide to go out to the balcony for some fresh air while you continue digging for information. Find YiuToub's channel which is in the Top 1 of organic farming videos.
EcoChannel 2 __
# ERROR #
You decide to go out to the balcony for some fresh air while you continue digging for information. Find the YouTube channel that’s killing it with organic farming videos.
Excellent!
EcoChannel 2 5
Did you know that the EU’s Farm to Fork strategy proposes a target of 25% of agricultural land devoted to organic crops in Europe by 2030? We’re currently at around 9.1%.
Fantastic! You’ve managed to find the channel.
Access this particular video. I’ve been told that it contains relevant information.
2946
No
No
Forward
Go for foods produced in a sustainable manner, with no fertilisers, pesticides and herbicides used. This will also restore the soil, air, water and biodiversity.
You’ve now got 2/7 arguments for the manifesto.
In a few seconds, you’ll get a call. You’ll need this photo that I’m sending you.
2946
No
No
Okay
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
Excellent!
Did you know that the Sustainable Development Goals are part of the 2030 Agenda? That’s the year when they want to achieve the goals set out.
That’s so odd. Upon entering the code, I got these images.
See images
2946
No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
We produce enough food to feed the entire world population but 1/3 of all food is still wasted.
Ver imágenes
2946
No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
If food waste were a country, it would be ranked third in terms of its greenhouse gas emissions, after China and the United States.
Ver imágenes
2946
No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
55% OF FOOD WASTE occurs in HOUSEHOLDS, due to poor storage, planning, expiry dates or oversized portions.
Ver imágenes
2946
No
No
That’s so odd. Upon entering the code, I got these images.
If you wish to stop throwing food away, plan your meals. I don’t think this should be particularly difficult for you humans…
2946
You’ve now got 3/7 arguments for the manifesto. I suggest you go to the supermarket to have a look… I heard that some of their products are on Tuitah.
No
No
Go to the supermarket
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * _ _ _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * 2 _ _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * 2 2 _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
Excellent!
* * * * * * 2 2 9
Did you know that every year, 229.000 tonnes of bottles, cans, bags, etc. wind up in the Mediterranean Sea?
You’ve managed to access the profile. Check what’s been published recently.
Access Home
2946
No
No
Has conseguido acceder al perfil. Chafardea a ver qué se ha publicado recientemente.
@Cas_HewsXD
@CauliFlower52
We cashew nuts are one of the most common tree nuts in autumn, so, eating us during that season will keep us from growing old. This way, humans can make the most of all the benefits we offer.
Eating cauliflower in winter – when it’s in season – helps to reduce greenhouse gas emissions associated with storing and processing produce.
@Wat_Watermelon_1
@Cherry_Tom66
2946
The same thing happens when humans eat watermelons in summer. We’ll be in season then!
Eating seasonal produce helps to avoid the purchase of produce grown in heated greenhouses, which use up huge amounts of energy. Cherries should only be eaten in spring!
No
No
@Aloha_Vera
You’ve managed to access the profile. Check what’s been published recently.
Eat seasonal produce… Is that clear?
2946
You’ve now got 4/7 arguments for the manifesto. Why don’t you pay a visit to the port? Time’s running out... Get going!
No
Go to the port
No
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
_ _ _ _ _ _ _ _
# ERROR #
Grab a pen and a paper, and write down the answer.
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 _ _ _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 _ _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugle to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 0 _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 0 1 _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
Excellent!
ERROR
Watch the video again
0 1 0 1 2 0 1 _
Did you know that on 1 January 2016, the 17 Sustainable Development Goals came into forced for the United Nations?
Good. It looks like the connection has been re-established. Look at the search results.
See results
2946
No
No
Bien. Parece que se ha restablecido la conexión. Mira los resultados de esta búsqueda.
locally sourced produce
Benefits of eating locally sourced produce for the planet
https://eatingveg.com
8 / 6 / 2017 – Eating locally sourced produce keeps the distance that food has to travel to get to our plate to a minimum. This saves a huge amount of energy and avoids greenhouse gas emissions.
Where does the produce that we eat come from?
https://sustainable-food.com
15 / 9 / 2022 – Eating locally sourced produce also means eating food with short chains of intermediation, i.e., buying food directly from the producer or with very few middlemen involved. This promotes food sovereignty and fairer relations in the food chain.
2946
Is it possible to always eat locally sourced produce?
https://localproduction.km0.com
28 / 1 / 2015 – For foods produced in far-away regions (such as coffee, tea and chocolate), we should choose products that have been produced in line with the principles of fair trade, safe and healthy working conditions, prohibition of child labour, gender equality in terms of remuneration and decision-making, and environmentally friendly production.
No
No
Good. It looks like the connection has been re-established. Look at the search results.
Eating local produce helps to reduce supply chains, among many other things. It’s absolutely mind-boggling to think that foods are travelling in cold storage for weeks or months at a time…
2946
You’ve now got 5/7 arguments for the manifesto. Go home and turn on the TV. The news broadcast is about to start.
No
Go home
No
Tune in to the channel with the news broadcast…
CHANNEL _ _
# ERROR #
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Tune in to the channel with the news broadcast…
CHANNEL 2 _
# ERROR #
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Tune in to the channel with the news broadcast…
Excellent!
CHANNEL 2 5
Did you know that on average, every week, every person ingests 25 grams of microplastics?
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Channel found. Fantastic!
Pay attention to what they’re saying.
2946
No
Watch the news
No
Canal encontrado. Muy bien. Presta atención a lo que explican.
The tendency to package foods unnecessarily – often with single-use packaging and plastics – leads to a massive production of these materials.
What’s more, it’s extremely harmful as a huge amount of these plastics end up in the sea, where they harm birds, mammals and fish.
2946
A recent study also found microplastics on land and in the food we eat, so humans on average ingest 5 grams of microplastics – which is equivalent to a credit card.
When plastic turns into waste, it slowly decomposes in landfills or is incinerated, resulting in greenhouse gas emissions.
No
Watch the news
No
Channel found. Fantastic! Pay attention to what they’re saying.
Put an end to single-use packaging now! Do you really want to eat plastic?
2946
You’ve now got 6/7 arguments for the manifesto. Lastly, you need to search for InstaX using the tablet.
No
No
Pick up the tablet
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
Excellent!
💪
🌊
🍋
📌
🌳
Did you know that if you drink an energy drink every day, you’ll be ingesting 20.805 grams of sugar per year?
Fantastic! What a hacker!
You can find the information you need to finish the manifesto in the restricted posts.
2946
See posts
No
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
Ultra-processed foods are less nutritious than fresh foods.
2946
Ver las publicaciones
No
125.497 Likes
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
The sustained consumption of ultra-processed foods has harmful consequences for people’s health.
2946
Ver las publicaciones
No
416.007 Likes
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
Due to the industrial processes involved in the production of ultra-processed foods, these have a great impact on the environment.
2946
Ver las publicaciones
No
681.623 Likes
No
Fantastic! What a hacker!
You can find the information you need to finish the manifesto in the restricted posts.
2946
Eating unprocessed or minimally processed fresh foods is key…
Excellent, you’ve now got all the information you need.
Run to the Tomato Population’s Association. We’re waiting for you!
No
No
Go to the meeting
SEVEN REASONS WHY YOU CAN’T REFUSE
TO SHARE LIFE WITH US
- Have healthy and environmentally sustainable diets, with a predominance of plant-based foods. Meat and dairy production have a greater impact on the environment and there are more sustainable alternatives for protein consumption.
- Go for foods with no fertilisers, pesticides and herbicides used. This will also restore the soil, air, water and biodiversity.
- Plan our meals to reduce food waste.
- Eat seasonal produce.
- We’ll also go for locally sourced produce. This way, we’ll reduce the marketing circuits.
- Reduce single-use packaging. We’ll become fans of reusable, recyclable containers, glass or cloth bags.
- Eat unprocessed or minimally processed fresh foods. We’ll put an end to malnutrition = reducing undernutrition and overnutrition.
With this manifesto, we’ll implement the planetary diet. In witness whereof, we hereby sign:
c/o: Mankind
P.S. We’ll also stop making tomato memes.
We humans will undertake to…
You get to the Tomato Population’s Association and hand over the manifesto. Your presentation was simply brilliant. After you finish, no-one says a word…
Now what?
SEVEN REASONS WHY YOU CAN’T REFUSE
TO SHARE LIFE WITH US
- Have healthy and environmentally sustainable diets, with a predominance of plant-based foods. Meat and dairy production have a greater impact on the environment and there are more sustainable alternatives for protein consumption.
- Go for foods with no fertilisers, pesticides and herbicides used. This will also restore the soil, air, water and biodiversity.
- Plan our meals to reduce food waste.
- Eat seasonal produce.
- We’ll also go for locally sourced produce. This way, we’ll reduce the marketing circuits.
- Reduce single-use packaging. We’ll become fans of reusable, recyclable containers, glass or cloth bags.
- Eat unprocessed or minimally processed fresh foods. We’ll put an end to malnutrition = reducing undernutrition and overnutrition.
With this manifesto, we’ll implement the planetary diet. In witness whereof, we hereby sign:
c/o: Mankind
P.S. We’ll also stop making tomato memes.
We humans will undertake to…
You watch as they all get up from the table and leave without saying a word. They need to think things over with the other foods.
Since they weren’t in agreement, they’ve decided to activate the LDT protocol: the Lie Detection Test. Mankind must pass the final test, which is a test with five multiple-choice questions. You’re almost there!
Start the final test
The food system is responsible for a significant percentage of greenhouse gas emissions. What percentage is this?
15%
50%
33%
Wrong answer
You get another chance. Don’t waste it.
Excellent!
What percentage of carrots don’t reach shops because they’re wonky?
Between 10-15%
Less than 20%
Around 25-30%
Wrong answer
You get another chance. Don’t waste it.
Excellent!
What is a healthy and environmentally sustainable diet?
It’s a diet that only includes raw foods grown in greenhouses.
It’s an energy sufficient, nutritious and varied diet with foods that have a minimal impact on the environment.
It’s a diet with an abundance of green foods.
Wrong answer
You get another chance. Don’t waste it.
Excellent!
Can planet Earth produce enough food for the whole of mankind?
Yes, if it’s produced in a sustainable manner and people choose to eat fresh, seasonal and locally sourced produce.
Yes, if we add food supplements to our daily diet.
No, it’s necessary to increase production by using chemical pesticides, herbicides and fertilisers.
Wrong answer
You get another chance. Don’t waste it.
Excellent!
You leave the room and you hear how the tomato population, together with the other foods at the meeting, celebrates. The agreement reached with mankind will make headlines around the world.
Return home
You get home, and before filling your fridge again, you ask yourself…
Am I willing to change some of my habits for the sake of my health and that of other people and planet Earth?
Yes, absolutely!
I'll have to think about it
You get home, and before filling your fridge again, you ask yourself…
Thank you for joining us on this adventure!
¿Estoy dispuesto/a a cambiar alguno de mis hábitos por mi salud, por la del resto de personas y por el planeta Tierra?
Sí, sin duda
Me lo tengo que pensar mejor
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Transcript
The many tomato memes that proliferate on the Internet were the straw that broke the camel’s back. Mankind’s unsustainable behaviours on the planet are causing a wave of discontent among the tomato population. Over the past week, there’s been a dozen demonstrations by other foods showing them their support. We’ve managed to schedule a meeting with the Tomato Population’s Association to take action. Will you help us calm things down? We need you!
CAT
ESP
GRK
SLV
Play!
A PROJECT BY:
IN COLLABORATION WITH:
BY DECISION OF THE BUNDESTAG OF GERMANY
This game was created within the framework of the Climate Action to the Table project. This project is part of the European Climate Initiative (EUKI). EUKI is a project funding instrument created by the German Federal Ministry for Economic Affairs and Climate Action (BMWK).
Yes, you read that right. A revolt has begun. The foods are tired of being mistreated by our unhealthy eating habits, which have an extremely harmful effect on the planet. What’s more, there are so many tomato memes spreading through the Internet, they’re running out of ideas on what to do to keep a low profile. All this is causing a wave of discontent among the tomato population. Over the past week, there’s been a dozen demonstrations by other foods, such as different types of fruits, vegetables, tree nuts, seeds, cereals and legumes in our town to show their support for tomatoes, and they promise to take further action if no solution is found soon.
Over the long term – or rather, over the short term – this situation will definitely affect our health, as these foods are an important part of our diet, and the health of the planet, given that our eating and consumption behaviours have a huge impact on the environment.
Why am I here?
We’ve managed to schedule a meeting with the Tomato Population’s Association to take action before the complete breakdown of the food system. We must save our diet. This is why we need to go to this meeting. We need to mediate and present a manifesto with sound arguments that support our position. Can you help us do this?
Of course!
YOUR MISSION IS...
YOUR CHALLENGE IS...
To find a solution to the conflict and bring balance back to the food system.
To discover the codes to unlock the different means of communication.
To access them – news, social media, answer phone calls, access websites, etc. – to gather all the necessary information.
YOUR GOAL IS...
To find arguments that we can include in the manifesto to help mankind make peace with tomatoes and other foods, as well as to promote a more rational food production and consumption model from the environmental and social standpoints.
To prepare the manifesto before the meeting with the Tomato Population’s Association.
Good luck!
The countdown begins in 3, 2, 1…!
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
Find the 3 hidden numbers.
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
# ERROR #
You’ve got your eyes glued to this screen when you suddenly hear a strange vibration on the table. You look over. It’s a phone.
You find this sticky note beside the phone:
Excellent!
Did you know that red meat production worldwide is responsible for 14,5% of global greenhouse gas emissions?
I was waiting for you. You humans have gotten yourselves in serious trouble.
I’m already here at the Tomato Population’s Association. I managed to buy you some time so you can prepare the manifesto.
I’ll give you some guidelines to help you out so please don’t mute your phone.
And they say that dogs are a man’s best friend…
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To get started, access the link. I’m sure you’ll find some information.
No
No
Access link
Plant-based foods are the answer to a healthy and environmentally sustainable diet
It’s been proven that an excessive consumption of animal-based protein is one of the major causes of greenhouse gas emissions. What’s more, this excessive consumption of meat – together with other factors such as lack of exercise – is associated with being overweight, obesity, cancer, Type 2 diabetes and cardiovascular disease in people. In contrast, plant-based food production has a much smaller carbon footprint. Reducing the current consumption of meat, fish, eggs, dairy products, etc. is possible because the proteins that humans need can also be found in plant-based foods such as legumes (soybeans, chickpeas, peanuts, lentils, etc.) or tree nuts and seeds (pistachio nuts, pumpkin seeds, almonds, etc.). Therefore, plant-based foods are the best choice to ensure the health of the planet and people.
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No
No
Tommy Kumato
Forward
Chairman of the Tomato Population’s Association
It’s clear that people should have healthy and environmentally sustainable diets, with an abundance of plant-based foods. Meat production has a greater impact on the environment and there are more sustainable alternatives for protein consumption.
You’ve already got the first argument for the manifesto.
I recommend accessing YiuToub now...
2946
No
No
Access YiuToub
You decide to go out to the balcony for some fresh air while you continue digging for information. Find the YiuToub channel that is ranked number 1 in organic farming videos.
EcoChannel __ __
# ERROR #
You decide to go out to the balcony for some fresh air while you continue digging for information. Find YiuToub's channel which is in the Top 1 of organic farming videos.
EcoChannel 2 __
# ERROR #
You decide to go out to the balcony for some fresh air while you continue digging for information. Find the YouTube channel that’s killing it with organic farming videos.
Excellent!
EcoChannel 2 5
Did you know that the EU’s Farm to Fork strategy proposes a target of 25% of agricultural land devoted to organic crops in Europe by 2030? We’re currently at around 9.1%.
Fantastic! You’ve managed to find the channel.
Access this particular video. I’ve been told that it contains relevant information.
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No
No
Forward
Go for foods produced in a sustainable manner, with no fertilisers, pesticides and herbicides used. This will also restore the soil, air, water and biodiversity.
You’ve now got 2/7 arguments for the manifesto.
In a few seconds, you’ll get a call. You’ll need this photo that I’m sending you.
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No
No
Okay
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
# ERROR #
You go the fruit shop below your flat and while you’re browsing through its organic produce, you get a message that you’ve just gotten a missed call. They’ve left you a voice message. Why don’t you listen to it?
Voice message
Excellent!
Did you know that the Sustainable Development Goals are part of the 2030 Agenda? That’s the year when they want to achieve the goals set out.
That’s so odd. Upon entering the code, I got these images.
See images
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No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
We produce enough food to feed the entire world population but 1/3 of all food is still wasted.
Ver imágenes
2946
No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
If food waste were a country, it would be ranked third in terms of its greenhouse gas emissions, after China and the United States.
Ver imágenes
2946
No
No
Qué cosa más extraña. Al introducir el código he recibido estas imágenes.
55% OF FOOD WASTE occurs in HOUSEHOLDS, due to poor storage, planning, expiry dates or oversized portions.
Ver imágenes
2946
No
No
That’s so odd. Upon entering the code, I got these images.
If you wish to stop throwing food away, plan your meals. I don’t think this should be particularly difficult for you humans…
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You’ve now got 3/7 arguments for the manifesto. I suggest you go to the supermarket to have a look… I heard that some of their products are on Tuitah.
No
No
Go to the supermarket
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * _ _ _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * 2 _ _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
* * * * * * 2 2 _
# ERROR #
You go to the supermarket, and sure enough, the shop assistant tells you that some of their products have a Tuitah account. You should log in to the account to access the social media site. Enter the password.
ALOHA_VERA
Excellent!
* * * * * * 2 2 9
Did you know that every year, 229.000 tonnes of bottles, cans, bags, etc. wind up in the Mediterranean Sea?
You’ve managed to access the profile. Check what’s been published recently.
Access Home
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No
No
Has conseguido acceder al perfil. Chafardea a ver qué se ha publicado recientemente.
@Cas_HewsXD
@CauliFlower52
We cashew nuts are one of the most common tree nuts in autumn, so, eating us during that season will keep us from growing old. This way, humans can make the most of all the benefits we offer.
Eating cauliflower in winter – when it’s in season – helps to reduce greenhouse gas emissions associated with storing and processing produce.
@Wat_Watermelon_1
@Cherry_Tom66
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The same thing happens when humans eat watermelons in summer. We’ll be in season then!
Eating seasonal produce helps to avoid the purchase of produce grown in heated greenhouses, which use up huge amounts of energy. Cherries should only be eaten in spring!
No
No
@Aloha_Vera
You’ve managed to access the profile. Check what’s been published recently.
Eat seasonal produce… Is that clear?
2946
You’ve now got 4/7 arguments for the manifesto. Why don’t you pay a visit to the port? Time’s running out... Get going!
No
Go to the port
No
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
_ _ _ _ _ _ _ _
# ERROR #
Grab a pen and a paper, and write down the answer.
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 _ _ _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 _ _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 _ _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 _ _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugle to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 _ _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 0 _ _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
ERROR
Watch the video again
0 1 0 1 2 0 1 _
# ERROR #
You decide to go to the container port and you’re surprised at the amount of produce in containers which come from far away. You go to Gugel to dig around a bit more and it seems there’s an error in the system…
Excellent!
ERROR
Watch the video again
0 1 0 1 2 0 1 _
Did you know that on 1 January 2016, the 17 Sustainable Development Goals came into forced for the United Nations?
Good. It looks like the connection has been re-established. Look at the search results.
See results
2946
No
No
Bien. Parece que se ha restablecido la conexión. Mira los resultados de esta búsqueda.
locally sourced produce
Benefits of eating locally sourced produce for the planet
https://eatingveg.com
8 / 6 / 2017 – Eating locally sourced produce keeps the distance that food has to travel to get to our plate to a minimum. This saves a huge amount of energy and avoids greenhouse gas emissions.
Where does the produce that we eat come from?
https://sustainable-food.com
15 / 9 / 2022 – Eating locally sourced produce also means eating food with short chains of intermediation, i.e., buying food directly from the producer or with very few middlemen involved. This promotes food sovereignty and fairer relations in the food chain.
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Is it possible to always eat locally sourced produce?
https://localproduction.km0.com
28 / 1 / 2015 – For foods produced in far-away regions (such as coffee, tea and chocolate), we should choose products that have been produced in line with the principles of fair trade, safe and healthy working conditions, prohibition of child labour, gender equality in terms of remuneration and decision-making, and environmentally friendly production.
No
No
Good. It looks like the connection has been re-established. Look at the search results.
Eating local produce helps to reduce supply chains, among many other things. It’s absolutely mind-boggling to think that foods are travelling in cold storage for weeks or months at a time…
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You’ve now got 5/7 arguments for the manifesto. Go home and turn on the TV. The news broadcast is about to start.
No
Go home
No
Tune in to the channel with the news broadcast…
CHANNEL _ _
# ERROR #
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Tune in to the channel with the news broadcast…
CHANNEL 2 _
# ERROR #
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Tune in to the channel with the news broadcast…
Excellent!
CHANNEL 2 5
Did you know that on average, every week, every person ingests 25 grams of microplastics?
TV CHANNEL . . . . . . . . . . . . . . 1 TV CHANNEL . . . . . . . . . . . . . . 2 TV CHANNEL . . . . . . . . . . . . . . 3 TV CHANNEL . . . . . . . . . . . . . . 4 TV CHANNEL . . . . . . . . . . . . . . 5 TV CHANNEL . . . . . . . . . . . . . . 6 TV CHANNEL . . . . . . . . . . . . . . 7 TV CHANNEL . . . . . . . . . . . . . . 8
Channel found. Fantastic! Pay attention to what they’re saying.
2946
No
Watch the news
No
Canal encontrado. Muy bien. Presta atención a lo que explican.
The tendency to package foods unnecessarily – often with single-use packaging and plastics – leads to a massive production of these materials.
What’s more, it’s extremely harmful as a huge amount of these plastics end up in the sea, where they harm birds, mammals and fish.
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A recent study also found microplastics on land and in the food we eat, so humans on average ingest 5 grams of microplastics – which is equivalent to a credit card.
When plastic turns into waste, it slowly decomposes in landfills or is incinerated, resulting in greenhouse gas emissions.
No
Watch the news
No
Channel found. Fantastic! Pay attention to what they’re saying.
Put an end to single-use packaging now! Do you really want to eat plastic?
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You’ve now got 6/7 arguments for the manifesto. Lastly, you need to search for InstaX using the tablet.
No
No
Pick up the tablet
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
# ERROR #
💪
🌊
🍋
📌
🌳
You go to the larder because you want to get rid of all single-use plastics forever. You pick up the tablet and see that to access restricted posts, you have to unlock InstaX, the alternative social media site…
153
823 K
47
Posts
Followers
Following
FOLLOW
Excellent!
💪
🌊
🍋
📌
🌳
Did you know that if you drink an energy drink every day, you’ll be ingesting 20.805 grams of sugar per year?
Fantastic! What a hacker!
You can find the information you need to finish the manifesto in the restricted posts.
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See posts
No
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
Ultra-processed foods are less nutritious than fresh foods.
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Ver las publicaciones
No
125.497 Likes
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
The sustained consumption of ultra-processed foods has harmful consequences for people’s health.
2946
Ver las publicaciones
No
416.007 Likes
No
Muy bien. Vaya hacker…
thetomatorevolt
En las publicaciones restringidas puedes encontrar la información que te falta para terminar el manifiesto.
Due to the industrial processes involved in the production of ultra-processed foods, these have a great impact on the environment.
2946
Ver las publicaciones
No
681.623 Likes
No
Fantastic! What a hacker!
You can find the information you need to finish the manifesto in the restricted posts.
2946
Eating unprocessed or minimally processed fresh foods is key…
Excellent, you’ve now got all the information you need. Run to the Tomato Population’s Association. We’re waiting for you!
No
No
Go to the meeting
SEVEN REASONS WHY YOU CAN’T REFUSE TO SHARE LIFE WITH US
With this manifesto, we’ll implement the planetary diet. In witness whereof, we hereby sign: c/o: Mankind P.S. We’ll also stop making tomato memes.
We humans will undertake to…
You get to the Tomato Population’s Association and hand over the manifesto. Your presentation was simply brilliant. After you finish, no-one says a word…
Now what?
SEVEN REASONS WHY YOU CAN’T REFUSE TO SHARE LIFE WITH US
With this manifesto, we’ll implement the planetary diet. In witness whereof, we hereby sign: c/o: Mankind P.S. We’ll also stop making tomato memes.
We humans will undertake to…
You watch as they all get up from the table and leave without saying a word. They need to think things over with the other foods.
Since they weren’t in agreement, they’ve decided to activate the LDT protocol: the Lie Detection Test. Mankind must pass the final test, which is a test with five multiple-choice questions. You’re almost there!
Start the final test
The food system is responsible for a significant percentage of greenhouse gas emissions. What percentage is this?
15%
50%
33%
Wrong answer
You get another chance. Don’t waste it.
Excellent!
What percentage of carrots don’t reach shops because they’re wonky?
Between 10-15%
Less than 20%
Around 25-30%
Wrong answer
You get another chance. Don’t waste it.
Excellent!
What is a healthy and environmentally sustainable diet?
It’s a diet that only includes raw foods grown in greenhouses.
It’s an energy sufficient, nutritious and varied diet with foods that have a minimal impact on the environment.
It’s a diet with an abundance of green foods.
Wrong answer
You get another chance. Don’t waste it.
Excellent!
Can planet Earth produce enough food for the whole of mankind?
Yes, if it’s produced in a sustainable manner and people choose to eat fresh, seasonal and locally sourced produce.
Yes, if we add food supplements to our daily diet.
No, it’s necessary to increase production by using chemical pesticides, herbicides and fertilisers.
Wrong answer
You get another chance. Don’t waste it.
Excellent!
You leave the room and you hear how the tomato population, together with the other foods at the meeting, celebrates. The agreement reached with mankind will make headlines around the world.
Return home
You get home, and before filling your fridge again, you ask yourself…
Am I willing to change some of my habits for the sake of my health and that of other people and planet Earth?
Yes, absolutely!
I'll have to think about it
You get home, and before filling your fridge again, you ask yourself…
Thank you for joining us on this adventure!
¿Estoy dispuesto/a a cambiar alguno de mis hábitos por mi salud, por la del resto de personas y por el planeta Tierra?
Sí, sin duda
Me lo tengo que pensar mejor