BUSINESS INTERNATIONALIZATION STRATEGIES
TYPES OF STRATEGIES
export strategy
INTERNATIONAL BUSINESS COOPERATION AND DIRECT INVESTMENT ABROAD STRATEGY
Strategy of projects in foreign markets
import strategies
NEGOTIATION STRATEGY
WHAT IS IT?
it is a process that
WHAT IS IT?
they focus on
They are divided into
Direct investments abroad
involves a variety of skills and strategies
International cooperation agreements
helps to manage the market sectors of the main activity
expanding the business of a company abroad
Focus your resources
It allows the purchase of goods or services from a foreign country to expand the supply of its products and reduce costs.
Lorem
Lorem
due to
they are divided into
allows you to provide answers and quality service
cOLLABORATION BETWEEN TWO OR MORE COMPANIES
what is it for?
political factors
expand internationally
COMPANIES SHOULD
cultural differences
Construction of a plant Implementation of a technology system
ACHIEVE MUTUAL GOALS
Creation of a strategic alliance
for whom?
THIS IMPLIES
economic factors.
USEFUL FOR COMPANIES LOOKING TO
plan how to deal with additional challenges, such as long delivery times and the financial burden this may impose.
new export customers.
the creation of a permanent presence in the foreign market
ESSENTIAL FACTORS
- expand internationally
- have no experience in the foreign market
- scarce resources
Types of trading strategies
Types of export strategy
through
KEY STEPS
- acquisition of a company
- creation of a new company abroad
Types of business cooperation agreements
Types of DIRECT INVESTMENT
KEY STEPS
EFFECTIVE IMPORT STRATEGY
Identification of the products or services to be imported
Establish long-term relationships with your suppliers
selection of fitting rooms
Use intermediaries as agents or distributors.
for
will be evaluated
consists in
for
import management
assist in the selection of foreign suppliers
conduct detailed market research
the experience of the supplier within the quality and shipment of the product.
mutual collaboration
increase trust
for
CAN PROVIDE
to verify
enable
identify the demand for the product or service within the local market
knowledge
improve quality
the ability to meet delivery deadlines and after-sales service
local contact
HOW
matter efficiency
overcome cultural and language barriers
1. Looking for foreign suppliers that can meet the demand for the product.
how to achieve it?
2. Evaluating THE costs and benefits of importing your product.
maintain constant communication with customers
make visits to supplier facilities
3. Tariffs and trade regulations
to
4. Quality and reputation of your suppliers
make sure the terms of the contract are met
BUSINESS EXAMPLE
Types of export strategy
Indirect
DIRECT
TOGETHER
SUBSIDIARY
THE COMPANY
two or more companies
sells its products directly to foreign customers
establishes a subsidiary abroad
distributors or merchants
collaborate to export their products abroad
uses local intermediaries
is focused on
to
- complementary products
- cost sharing
- market entry risks
sell your products
companies that have knowledge in
1 . useful for companies
for what purpose?
is suitable for
to sell your products abroad
export systems.
strong local market presence
focused on
financial and logistic resources
companies
- size
- financial capacity
- complexity
- level of development of the target market
- market competition
expand globally
2. Key factors
companies with limited resources
understanding of the target market
what do you want?
minimize risk
- barriers commercial
- lack of knowledge of the market
- intensive competition
3. Challenges that companies face
cost of entry into the international market
BUSINESS EXAMPLE
TYPES OF BUSINESS COOPERATION AGREEMENTS
strategic alliances
Franchises
license agreement
Joint ventures
long-term agreements
are
allow a company to
agreements between two or more companies
seeking to collaborate in areas of
granting a company the right to use your brand
license work on its technology
create a new entity
to achieve
in exchange for
in exchange for
product development
mutual goals
research
FEES
royalties
FEES
service development
product marketing
product distribution
BUSINESS EXAMPLE
TYPES OF DIRECT INVESTMEN
Direct investment of control
Direct portfolio investment
Gradual Direct investment
implies
acquisition of a company
they acquire a minority stake in a company
in order to
the purchase of shares of a foreign company
but over time
have full control over its operations
without acquiring significant control
they increase their investment
to
over its operations
acquire full control of the company
BUSINESS EXAMPLE
ESSENTIAL FACTORS
Effective project management
Specific challenges
such as they are
helps to
- cultural difference
- legal and regulatory barriers
- lack of infrastructure
- political uncertainty
reduce project risks and costs
by
how to overcome these challenges?
identifying the necessary resources
establishing clear and measurable objectives
identifying local partners
conducting in-depth market research
stipulating roles
clear responsibilities
adapting foreign market plans and strategies
BUSINESS EXAMPLE
TYPES OF TRADING STRATEGIES
Need to understand cultural differences and international negotiation styles
Thorough preparation and planning
Develop effective communication skills
Establish clear and realistic objectives
Clear understanding of legal and regulatory agreements
BY
where included
this involves
for?
- Defining what you are willing to concede
- ideal terms of the agreement
clearly communicate the objectives and terms
- thorough market research
- identification of your strengths and weaknesses
- identification of possible trade-offs
- researching cultural and negotiation norms
- adapting the negotiation strategy
for what purpose?
- understand the needs and demands of the market
BUSINESS EXAMPLE
BUSINESS INTERNATIONALIZATION STRATEGIES
JULIETH STEFANIA CASTAÑEDA PEDRAZA
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Transcript
BUSINESS INTERNATIONALIZATION STRATEGIES
TYPES OF STRATEGIES
export strategy
INTERNATIONAL BUSINESS COOPERATION AND DIRECT INVESTMENT ABROAD STRATEGY
Strategy of projects in foreign markets
import strategies
NEGOTIATION STRATEGY
WHAT IS IT?
it is a process that
WHAT IS IT?
they focus on
They are divided into
Direct investments abroad
involves a variety of skills and strategies
International cooperation agreements
helps to manage the market sectors of the main activity
expanding the business of a company abroad
Focus your resources
It allows the purchase of goods or services from a foreign country to expand the supply of its products and reduce costs.
Lorem
Lorem
due to
they are divided into
allows you to provide answers and quality service
cOLLABORATION BETWEEN TWO OR MORE COMPANIES
what is it for?
political factors
expand internationally
COMPANIES SHOULD
cultural differences
Construction of a plant Implementation of a technology system
ACHIEVE MUTUAL GOALS
Creation of a strategic alliance
for whom?
THIS IMPLIES
economic factors.
USEFUL FOR COMPANIES LOOKING TO
plan how to deal with additional challenges, such as long delivery times and the financial burden this may impose.
new export customers.
the creation of a permanent presence in the foreign market
ESSENTIAL FACTORS
Types of trading strategies
Types of export strategy
through
KEY STEPS
Types of business cooperation agreements
Types of DIRECT INVESTMENT
KEY STEPS
EFFECTIVE IMPORT STRATEGY
Identification of the products or services to be imported
Establish long-term relationships with your suppliers
selection of fitting rooms
Use intermediaries as agents or distributors.
for
will be evaluated
consists in
for
import management
assist in the selection of foreign suppliers
conduct detailed market research
the experience of the supplier within the quality and shipment of the product.
mutual collaboration
increase trust
for
CAN PROVIDE
to verify
enable
identify the demand for the product or service within the local market
knowledge
improve quality
the ability to meet delivery deadlines and after-sales service
local contact
HOW
matter efficiency
overcome cultural and language barriers
1. Looking for foreign suppliers that can meet the demand for the product.
how to achieve it?
2. Evaluating THE costs and benefits of importing your product.
maintain constant communication with customers
make visits to supplier facilities
3. Tariffs and trade regulations
to
4. Quality and reputation of your suppliers
make sure the terms of the contract are met
BUSINESS EXAMPLE
Types of export strategy
Indirect
DIRECT
TOGETHER
SUBSIDIARY
THE COMPANY
two or more companies
sells its products directly to foreign customers
establishes a subsidiary abroad
distributors or merchants
collaborate to export their products abroad
uses local intermediaries
is focused on
to
sell your products
companies that have knowledge in
1 . useful for companies
for what purpose?
is suitable for
to sell your products abroad
export systems.
strong local market presence
focused on
financial and logistic resources
companies
expand globally
2. Key factors
companies with limited resources
understanding of the target market
what do you want?
minimize risk
3. Challenges that companies face
cost of entry into the international market
BUSINESS EXAMPLE
TYPES OF BUSINESS COOPERATION AGREEMENTS
strategic alliances
Franchises
license agreement
Joint ventures
long-term agreements
are
allow a company to
agreements between two or more companies
seeking to collaborate in areas of
granting a company the right to use your brand
license work on its technology
create a new entity
to achieve
in exchange for
in exchange for
product development
mutual goals
research
FEES
royalties
FEES
service development
product marketing
product distribution
BUSINESS EXAMPLE
TYPES OF DIRECT INVESTMEN
Direct investment of control
Direct portfolio investment
Gradual Direct investment
implies
acquisition of a company
they acquire a minority stake in a company
in order to
the purchase of shares of a foreign company
but over time
have full control over its operations
without acquiring significant control
they increase their investment
to
over its operations
acquire full control of the company
BUSINESS EXAMPLE
ESSENTIAL FACTORS
Effective project management
Specific challenges
such as they are
helps to
reduce project risks and costs
by
how to overcome these challenges?
identifying the necessary resources
establishing clear and measurable objectives
identifying local partners
conducting in-depth market research
stipulating roles
clear responsibilities
adapting foreign market plans and strategies
BUSINESS EXAMPLE
TYPES OF TRADING STRATEGIES
Need to understand cultural differences and international negotiation styles
Thorough preparation and planning
Develop effective communication skills
Establish clear and realistic objectives
Clear understanding of legal and regulatory agreements
BY
where included
this involves
for?
clearly communicate the objectives and terms
for what purpose?
BUSINESS EXAMPLE