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DASHBOARD IV

Gisel Gomez

Created on April 26, 2023

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Transcript

Current Workload Distribution

Marketing/Communications Specialist

Asset Production

Marketing Efforts

SA Recruitment Support

10%

40%

  • Applicants Cold Calling
  • Recruitment Support on site
  • Graphic Material Printing & Design

Video & Photography

50%

Campaign Creation, Analytics, Strategic Planing

Marketing Efforts RESULTS

Assets Creation RESULTS

  • 1 Campaign with 12 emails: 50% Average Open Rate Campaign for In-Progress, Applicants and FYF WEB leads
  • Google Search Paid Campaigns
  • Facebook (IG) Paid Campaigns
*Campaigns Conversions: Calendly Appointments with Kammy (124 Created Events)
  • 8 Videos
  • 15 TikTok videos
  • 20 photoshoots & picture events
  • 3 live stream coverage
  • COP-Health Community Report
  • Year in Review Blog/Story

SOCIAL MEDIA ENGAGMENT

HEALTH MARCOM

NURTURE CAMPAIGNS

B2B CONNECTIONS

  • IN-PROGRES
  • APPLICANTS
  • WEB FYF LEADS

STRATEGY CREATION

  • HIGH SCHOOL ADVISORS
  • PRE-HEALTH ADVISORS
  • MEDIA OUTLETS
SOCIAL MEDIA RELATIONS WITH AFFILIATED UOFU ACCOUNTS

  • COP MAGAZINE
  • NEWS BLOG CONTRIBUTION

PHARM TECH

  • MARKETING STRATEGY
  • BUILD CONNECTIONS

GOALS 2023-2024

SOCIAL MEDIA

GOOGLE, FB & LINKEDLN

LANDING PAGES

  • FOLLOWER GROWTH
  • TIKTOK
  • LINKEDLN
  • STUDENT & ALUMNI INVOLVEMENT
  • "PHARMACY SAVE MY LIFE" NATION WIDE CAMPAIGN
  • COP WEB FUNNEL FORMS
  • KEYWORDS ANALYTICS
COP PHD INITIATIVES
  • PAID CAMPAIGNS CREATION
  • MANAGMENT
  • ANALYTICS

1. Increase Nationwide Prescense2. 60 FYF Class

PODCAST

  • PROMOTION
  • EPISODE REVIEW
  • ANALYTICS