Twitter Learning Activity

Twitter Learning Activity

Mahek Patel

Histroy

Do you think the main purpose of Twitter has changed since it’s birth in 2005? Why? I believe that twitter has changed since its birth in 2005, as it was frist ganter towards individuls connecting online but now it has gain more in brand recongition. Do you engage more in conversations on Twitter with personal friends or brands? I do not have twitter How do you see Twitter changing in the next 5 years? 10 years? I see twitter in the next 5 or 10 years being more useful twords brand promotion but also artisit promotion as a ton of fandoms are on twitter expressing their thoughts on their favorite band/artist and others.

Demographics

Why do you think the “65+” age group has the lowest number of users at 10%? This age group probably do not feel as connected as a generation when it comes to the usage of this app.Why do you think “Suburban” and “Rural” users are both at a low of 24%? Consider possible living conditions when answering this question. Due to differences in living conditions, access without internet or a proper tool to connect twitter on. What other key demographics would be important to look at if you were creating a social media marketing campaign for your town? Population, characteristics, intertests, etc.

Advertisement Activity

Based on your research of recent news coverage, what do you predict to be trending on Twitter in your area? Twitter mostly in my area is trending based on artists, as different music styles have been spreading globally all the fandoms are expressing thier interest mostly on twitter as well as spreading newsNow, check Twitter. Were your predictions correct or not? I am correct, as kpop is expanding globally new fanbases are being made, and more people expressing their opinion. How can brands use the trending topics as a source of inspiration for content creation? They can include them in brand rep post, make them partners on new projects and express it on twitter.

Business Strategy

Business: Taco BellNew Product: Nacho Fries, black bean Burrito

A competitor is throwing shade online; how will your company respond in tweets? polietly addressing their concern with a light joke. I think the best way to apporach this is to not only take a humorous way towards a competitor shade but also taking the time to appreciate their question on your products.

Thank you!