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marketing

Rokia Abdelaziz

Created on April 19, 2023

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Transcript

Intellisense

Mohamed A. YoussefFarag Khaled Rokia Abdelaziz Bassam Kamal Ali Hafez Mohamed Kamal

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Intellisense's commercial marketing video

Intellisense's Marketing Mix

Pricing Strategies

Product Strategies

Place Strategies

Promotion Strategies

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Product Strategies

Intellisense primarily offers shopping-type of consumer product

the levels of the product:1. Core Value:

  • convenience
  • security
2. Actual Product:
  • two IoT home integration sets: Security Set, and Automation Set
3. Augmented Product:
  • continuous software support
  • security updates
  • increased compatibility with future components
  • delivery and in-house installations
  • 3-year min warranty on all devices
  • 5-year warranty on security-related devices

Pricing Strategies

  • Intellisense will incorporate the Price Skimming Strategy
  • Intellisense will offer attractive payment plans

Product Mix Pricing: Product Bundle Pricing & Optional Product Pricing

Place Strategies

1. B2B Distribution Channels:

  • intermediary buisness distributors
  • intensive distribution
2. B2C Distribution Channels:
  • direct distribution channels
  • eCommerce platforms
  • exclusive distribution

Promotion Strategies:

Intellisense's Promotional Mix Tools:

1. Direct & Digital Marketing:

  • Ads on social media platforms and online advertising platforms
  • Influencers, word-of-mouth, and affiliate marketing
  • Search engine optimization (SEO)
2. Personal Selling & B2B Marketing:
  • Small promotional and informative kiosks
  • B2C sales members and representatives
  • B2B Business Relationship agents for Partnerships

Intellisense's Marketing Mix Analysis

Marketing Mix Analysis

  • The competitive advantage Intellisense's Marketing Mix provides lies primarily in the scale of its execution.
  • However, this competitive advantage might recede with the advent of stronger competitors.
  • Intellisense is likely to be one of the strongest competitors in the market, due to its sizable headstart on market share and brand image.

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Intellisense

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