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Loyalty Program Communication Flow

GLT University

Created on April 11, 2023

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Transcript

GLT Rewards Program Communication flow

Membership update statement
GLT Rewards Launch
GLT Rewards Training
Sales Rep Talks
Consumption statement
Expectation Campaign

April xx

June 30th- July 10th

Semi-annually

June 30th

Monthly

July 10th

July 10th-15th

Meeting with the customer ans sales rep to explain benefits, terms & conditions of the tier

Automatic email with the benefits to redeem and the savings achieved by the customer from redeeming benefits

Automatic email with the status of the membership (upgrades or downgrades) and the explanation of the new benefits available

Training created for our GLT Team. Presented in Genially with Videos and information regarding all the Program main insights.

Sales reps send email Welcoming the new members and requesting some time to talk about the benefits, and other mail marketing will be sent to the rest of the customers

Email marketing to create interest and Expectation to all our customers about our GLT Rewards Program

Pre-launch: Expectation campaign

Launch: Emails, Trainings & Meetings

Post-launch: Program maintenance

GLT Rewards Program Materials

Welcome to GLT Rewards Email
Landing page of Loyalty program

Click Here

Download Diamond

Download Diamond Plus

Share a landing page to present in our website the loyalty program, with a general view of the benefits of be part of the program

Download and share this emai to your Customers.

Post-launch: Program maintenance