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Loyalty Program Communication Flow
GLT University
Created on April 11, 2023
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Transcript
GLT Rewards Program Communication flow
Membership update statement
GLT Rewards Launch
GLT Rewards Training
Sales Rep Talks
Consumption statement
Expectation Campaign
April xx
June 30th- July 10th
Semi-annually
June 30th
Monthly
July 10th
July 10th-15th
Meeting with the customer ans sales rep to explain benefits, terms & conditions of the tier
Automatic email with the benefits to redeem and the savings achieved by the customer from redeeming benefits
Automatic email with the status of the membership (upgrades or downgrades) and the explanation of the new benefits available
Training created for our GLT Team. Presented in Genially with Videos and information regarding all the Program main insights.
Sales reps send email Welcoming the new members and requesting some time to talk about the benefits, and other mail marketing will be sent to the rest of the customers
Email marketing to create interest and Expectation to all our customers about our GLT Rewards Program
Pre-launch: Expectation campaign
Launch: Emails, Trainings & Meetings
Post-launch: Program maintenance
GLT Rewards Program Materials
Welcome to GLT Rewards Email
Landing page of Loyalty program
Click Here
Download Diamond
Download Diamond Plus
Share a landing page to present in our website the loyalty program, with a general view of the benefits of be part of the program
Download and share this emai to your Customers.
Post-launch: Program maintenance