Hippo on Twitter!!

Hippo on Twitter

Tracking Product Stock-outs at Retail Stores CASE - Indian Institute of Management - Ahmedabad

lets begin

Yogita Achary

Venkat A

Outcome of Plan - T HIPPO on TWITTER

commercials & Avertising Social Media Presence

Sita Rama Raju E

Hari Chandana K

Journey of HIPPO History & Products

Meher Deepti

Plan - T Plant - T In Action

Launch of HIPPO Market & Competitors

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Parle Agro & its Products

• established in 1929 by Mohanlal Dayal Chauhan
• sweets, candies & other confectioneries
• started producing other food items
• sustaining through market competition
• ventured into beverages

• products list of Frooti, Appy, Bailley, Fizz,

• introducting PET preforms & containers
• difference of non carbonated beverages
• ventured into food catagory
• overcome competitors in food industry
• into the snacks market

01

Journey of Parle's Hippo

reaching customers with a proper plan twitter for tracing inventory best use of social media shortlisted at the World's Biggest Ad festival

Launch of Hippo

• the idea of Hippo - a healthy wheat snacks
• categorizing Hippo
• packaging Strategy
• expected Responce
• Planning

"Market and Comptition"

The competition was loud, chaotic, and cluttered. So, Hippo decided to be simple. The design had to complement two things - the character and its tone. And, of course, it had to be clutter-breaking, especially when we consider the loud colour preferences in India. Simple yet attractive colours were carefully chosen.

" Packaging Strategy "

• simple design
• single coloured
• complemented with character & tone
• unusual logo of Hippo

followed by

• expected Responce
• Planning

" Commercials & Advertising "

• Positioning Plan
• Hippo's Advertising Strategy
• Positioning Result
• Socical Media Presence

" Social Media Presence"

• www.hippofighthunger.com
• facebook@Parle Hippo
• twitter@hellomehippo

Empty shelves in Unorganised stores lead by the high jump in sales

A Rapid jump in sales due to its striking strategy of Marketing and Advertising

Sales & Distribution team finding it hard to track inventory

INTRODUCING

PLAN - T

Background & Implementation

Plan - T in Action

• CrowdSourcing

• Direct Communication
• maintain Connection

Outcome of Plan - T

• 45% in Parle Agro's food sales
• 76% jump in Hippo sales
• Twitter Handle to its Packaging
• Identifying Markets of Hippo

"HIPPO twitter

on

THANKYOU!

Group 6 signing off!!

Good morning everyone This is group-6 and we are here to present the case hippo on twitter : tracking product stock-outs in retail stores. Soo, lets begin, And this is our team —— names. Now, journey of hippo, From the idea of hippo till its success after using resources, ideas, media like facebook, twitter. And that is where it gets interesting. But, lets see about that later Parle and its products. Parle Was established in 1929 by Mohanlal Dayal which started on producing and selling confectionery items like sweets & candies. Then they entered into beverage market . Got a hand full of competition. It helped them to come up with beverages like Frooti, Appy ,Bailley, Fizz and many more. Was also the first to come up with PET preforms and containers. They noticed the difference between carbonated and non-carbonated beverages , utilized the market gap and came up with which is said to be the first 100% natural fruit drinkables. Then they Ventured into food industry with an idea of snacks named Parle stikx . But there are competitors like ITC , Unilever, PepsiCo and there products were already rooted deep into the consumers mind by then . Parle agro desperately wanted to enter into snack’s market with a bigger plan. Which lead to the Idea HIPPO Parle was same, Just like any other snacks brand, Till they introduced HIPPO - a healthy wheat snack. Parle, the mother company of hippo used social media like no other company ever did. Also said to be the first too. And Because of Hippo, Parle Agro ltd was shortlisted at the Worlds Biggest Ad festival . And all of you might be wondering what did hippo do to get to that place. There is lot that has happened before hippo succeeded in its marketing plan, its packaging strategy and clear use of its mind. Now, to know the journey of Hippo,in detail , lets hear it from my teammates

Hippo on Twitter Introduction( till Launch of Hippo - end of 2nd para ) Me - Journey of Parle’s Hippo - History of Parle Agro - Parle’s Products - Passing on to the team of Hippo How did parle enter into the market and manage among the competitors (refer to para - Launch of Hippo from 3rd para onn) Deepti Make use of Exhibit - 1,2 - How parle came up with an idea Hippo(a healthy wheat snacks) - which lead to the launch of hippo - Packaging strategy. (colours, design Hippo’s Commercials and Advertising ( refer to Hippo’s Positioning and Marketing Communications) Venk - Categorized as they wanted it to be - Hippo’s advertising strategy (message given by it) - The way it got positioned by the advertising idea - Social Media Presence( website to engage with consumers, start of twitter ) - Hippo took a step while other companies are still thinking of how to get connected with consumers( in twitter ) Plan - T (background & implementation) Chandana Make use of Exhibit 3,4,5 - problem faced by hippo sales and distribution team coz of unorganized sector in retail markets(kirana ) - Seemed hard to maintain and manage empty shelves and restocking - Unavailability —> Substitute - Problems of Traditional way of tracking and introducing Plan-T( using twitter to find stores with no stock), direct comm btwn company and consumers through twitter - Team for tracking tweets and sending info to distributors - How Hippo manages connections with the tweeters Outcome of Plan-T. Yogita - Info of numbers in company ( from para - 1 - Twitter handle on the packaging - Crowdsourcing for inventory tracking - Helped identifying where the stock moved quickly - How Plan T became a main part of the organization Summarizing of Plan-T .