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U2L1 Segmentation types
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Created on March 22, 2023
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Segmentation types
Price Segmentation
Based on willingness to pay. It is driven by the fact that price sensitivity can vary so much from customer to customer, from product to product, and in all the locations that they use your product.
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Benefits Segmentation
In benefits segmentation, the customer base is divided into categories of perceived benefits like quality, specific features, customer service, etc.
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VALS Segmentation
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
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Usage Intensity
Divide your users into different groups, the “heavy users” who use your product intensively and frequently, and the “light users” who use it less often.
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Use occasion
Dividing them into subgroups based on these various occasions when they make purchases or plan to buy from you is known as occasion based segmentation.