Propaganda Escape Room

YOU'VE BEEN CAPTURED!

You've been thrown into the world of advertisements. Escape from the jaws of commercial greed with your knowledge of propaganda techniques!

GO!

02 Find!

01 Definitions

Your Map

Collect all the numbers by completing each of the challenges. Once you are finished, enter the code to claim the reward.

Reward

03 Correct image

Start here!

DEFINITIONS

You're scrolling on your phone (which you should not be using during class, by the way) when you fall into the world of ADS! Find your way home by selecting the correct definition.

start

QUIZ

question 1/8

What propaganda technique uses empty words that don’t mean anything?

Name calling

Bandwagon

Glittering generalities

QUIZ

RIGHT!

Explanation:Glittering generalities will slap labels that sound positive onto the product to manipulate consumers. Think: is this label something that can be PROVEN true?

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QUIZ

question 2/8

What propaganda technique plays on human triggers to get a reaction?

Emotional appeal

Ethical appeal

Rewards

QUIZ

RIGHT!

Explanation:Emotional appeals attempt to sway the audience through an emotional response. This can involve cute animals, sad children, or anything else that can evoke strong emotions.

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QUIZ

QUESTION 3/8

What propaganda technique wants the audience to be “part of the crowd”?

Bandwagon

Transfer

Glittering generalities

QUIZ

RIGHT!

Explanation:Bandwagon technique depends on the human fear of isolation; it makes the audience WANT to be a part of something or AFRAID to be an outsider. If everyone else is doing this, why aren't you?

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QUIZ

QUESTION 4/8

What propaganda technique uses descriptive words to label themselves/a competitor?

Glittering generalities

Name calling

Plain folks

QUIZ

RIGHT!

Explanation: Name calling is not necessarily only insults. This technique can involve positive labels as well. Name calling is different from glittering generalities because it separates the company/product from competitors. WE are "the best" while THEY are "losers".

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QUIZ

QUESTION 5/8

What propaganda technique makes something sound pleasant, safe, or approachable?

Testimonial

Plain folks

Rewards

QUIZ

RIGHT!

Explanation:Plain folks is about safety and accessibility. This product is easy to use or buy! Anyone can get this, so why not try it?

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QUIZ

QUESTION 6/8

What propaganda technique promises someone extra product/benefits if they take action?

Rewards

Toyotathon Sales Event

Emotional appeal

QUIZ

RIGHT!

Explanation:Rewards offer something in return for purchasing a product, using a product, endorsing someone, etc. Sales such as buy 1 get 1 free or 30% off are examples of rewards.

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QUIZ

QUESTION 7/8

What propaganda technique uses a celebrity/something people like to transfer positive emotions to the product?

Bandwagon

Transfer

Testimonial

QUIZ

RIGHT!

Explanation:Transfer technique relies on an established positive emotion/perception of a person or object to push a product. Testimonials are from average people. Transfers are usually from celebrities.

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QUIZ

QUESTION 8/8

What propaganda technique shows someone that claims to have used the product/supports a candidate/agree with an idea?

Testimonial

Name calling

Bandwagon

QUIZ

RIGHT!

Explanation:Testimonials involve regular people that have (allegedly) used the product. This average person toootally has nothing to gain from encouraging you to buy this product! This differs from plain folks because the person involved has experience with the product.

NEXT

QUIZ

ERROR!

Wrong!Oh no! You misclicked. Your phone has a virus from all these ads; now you can't see anything else!

TRY AGAIN

GREAT JOB!

You've made it! Remember your number. Move on to the next stage.

THE FIRST NUMBER IS:

NEXT

FIND

You've stumbled into Corporate Cove. Use your flashlight to find your way out.

START

CLICK ONLY ON THE CORRECT STATEMENT 1/3

Emotional appeals are usually inefficient because most people are too smart to be emotionally manipulated.

You can drag the light to search through the darkness

Plain folks make the product accessible while testimonial has someone that uses the product explain why you should buy it.

Propaganda is only found in advertisement.

Testimonial is another name for transfer. Testimonial is the proper term for a commercial. Transfer is the proper term for an ad.

CLICK ONLY ON THE CORRECT STATEMENT 2/3

Name calling is only negative.

Name calling can be positive or negative.

You can drag the light to search through the darkness

Rewards are not propaganda techniques.

Glittering generalities use a positive or negative label on the competitor.

Testimonials always use celebrities.

CLICK ONLY ON THE CORRECT STATEMENT 3/3

"Everyone uses this lipgloss, so you should too" is an example of bandwagon technique.

Transfer is when you want to be part of the crowd.

You can drag the light to search through the darkness

Glittering generalities is an example of emotional appeal.

There is no such thing as propaganda.

Transfer is when you offer a reward for something.

ERROR!

Wrong! You are lost in the darkness. Try again.

TRY AGAIN

GREAT JOB!

You've made it! Remember your number. Move on to the next stage.

THE SECOND NUMBER IS:

NEXT

QUIZ

You're almost there! Select the correct images to escape.

START

Which ad is an example of name calling?

Which ad is an example of a testimonial?

Which ad is an example of plain folks?

Which ad is an emotional appeal?

Which ad is an example of rewards?

ERROR!

Wrong image! You'll stay here forever. MWAHAHAHA! Did you know Geico can save you up to 15% or more on car insurance?

TRY AGAIN

GREAT JOB!

You've made it! Remember your number. Move on to the next stage.

THE THIRD NUMBER IS:

NEXT

You have reached the last step... Enter the password!

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