Marketing 1 REINFORCEMENT/ REVIEW / EXTENSION SHEET

MARKETING 1

REINFORCEMENT, REVIEW AND EXTENSION SHEET

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REINFORCEMENT SHEET

Marketing 1 - Layout of a Supermarket

Explain where these are located and why:

• the entrance;
• the most profitable products;
• mineral water;
• sweets/candies and gift cards

1.1

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1.2

REINFORCEMENT SHEET

Marketing 1 - Layout of a Supermarket

• Supermarket’s entrances are on the right because research has shown that consumers who travel in a counter-clockwise direction tend to spend more.
• The most profitable products are found at eye level so that customers can see them effortlessly.
• Mineral water is considered essential, so it is at the back of the store. It makes customers go through the whole store, and they could be tempted/enticed to buy other items on the way.
• Sweets and gift cards are usually located at the checkout. Indeed, customers spend some time at the checkout counter, and fatigue and stress can make people vulnerable to eating, which induces impulse buying of food.

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2.1

REVIEW SHEET

Marketing 1 - Layout of a Supermarket

Fruit and vegetables are at the entrance of the store to make customers feel they are in a and environment.

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2.2

REVIEW SHEET

Marketing 1 - Layout of a Supermarket

Fruit and vegetables are at the entrance of the store to make customers feel they are in a fresh and healthy environment.

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3.1

EXTENSION SHEET

Marketing 1 - Layout of a Supermarket

What would you advise customers to do?

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3.2

EXTENSION SHEET

Marketing 1 - Layout of a Supermarket

• Customers should do their shopping on their own. Indeed two people won’t want to buy the same products and therefore they will spend more money.
• Customers are advised to eat before shopping so as not to be tempted by junk food.
• Customers had better make a list and stick to it, not to buy items they don’t need and might go wasted.

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