8 Successful Examples of Experiential Marketing

8 Examples of Successful Marketing Campaigns

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“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customer.”

–David Armano, Edelman Digital

Index

M&M: Flavor Rooms

Introduction

Nike "We Run" Global Series

Lululemon: Proud & Present

Facebook: Facebook IQ Live

McDonald's "I'm Lovin It Live"

Coca-Cola and FIFA Collaborate for VR Experience

Airbnb "Night At" Campaign

6 Principles of Influence for Content Marketing

Red Bull: Stratos

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Introduction

Experiential marketing has become a buzzword in the marketing world, and for good reason. Experiential marketing directly engages consumers through participatory experiences, providing them with real-life experiences that achieve marketing goals. In simple terms, experiential marketing aims to create an emotional connection with the audience through a memorable and personalized experience. By participating in an experience, customers feel more connected to the brand, increasing their likelihood of purchasing. In this interactive guide, We've analyzed eight outstanding examples that prove the effectiveness of this approach. Discover how the biggest companies are using experiential marketing to set themselves apart in the crowded marketplace.

Nike "We Run" Global Series

In its "We Run" global race series, Nike hosted one such campaign. The brand set up a digital installation in a shopping mall that allowed customers to design custom sneakers. The structure was equipped with cameras and sensors that captured the customers' movements as they created their shoes. The experience was immersive and personalized, leaving customers with a tangible result to take home.

McDonald's "I'm Lovin It Live"

Another successful experiential campaign was hosted by McDonald's as part of its "I'm Lovin' It Live" event series. The brand set up an interactive installation in a shopping mall that allowed customers to participate in a virtual reality game. Participants were taken on a digital journey through McDonald's restaurants, allowing them to interact with the brand in an immersive and exciting way. The campaign was designed to increase customer engagement and boost sales, and it achieved both goals.

Airbnb "Night At" Campaign

Another notable example is Airbnb's "Night At" campaign. They offer unique experiences like spending a night on the Great Wall of China in a transparent dome or at the Louvre Museum. These experiences highlight what Airbnb offers and provide a once-in-a-lifetime experience for their customers. Airbnb's "Night At" campaign is a splendid example of how experiential marketing can boost a business. The company has offered unique experiences like spending a night on the Great Wall of China in a transparent dome or staying at the Louvre Museum.

Red Bull: Stratos

Red Bull's Stratos campaign was the ultimate example of experiential marketing done right. The company, already known for its extreme sports coverage, took things to a new level on October 14, 2012, when Austrian skydiver Felix Baumgartner set a world record for the longest jump.As he descended from 128,000 feet in the stratosphere, millions of viewers worldwide were captivated by this incredible feat. The success of the Red Bull Stratos campaign demonstrated how powerful experiential marketing can be when done correctly. It created an unforgettable experience for those who watched online and helped position Red Bull as a brand that goes beyond traditional advertising and marketing.

M&M: Flavor Rooms

M&M is an iconic brand that knows how to make an impression. Their most recent experiential marketing campaign, the M&M Flavor Rooms, was no exception. Taking over a building in New York City, M&M created unique rooms dedicated to each flavor of their delicious candy. From the cotton candy-scented sweet and salty room to the banana milkshake-scented peanut butter room, each space offered a unique and sensory experience for attendees. Visitors were encouraged to explore, engage with the decor, and sample the candy! This immersive experience allowed attendees to create long-lasting memories while also gaining an appreciation for the variety of flavors that make up the classic M&M brand.

Lululemon: Proud & Present

Lululemon made a powerful statement by running the Proud & Present campaign to celebrate Pride Month. This experiential marketing campaign combined social media outreach with real-life events to create an engaging and meaningful experience for their customers. By asking employees and ambassadors to share their thoughts on the LGBTQ+ community, Lululemon was able to start meaningful conversations and raise awareness. In addition, they set up an art installation in Hudson River Park. This included their team members' responses and yoga practice to help support The Trevor Project. Through these thoughtful initiatives, Lululemon demonstrated its commitment to inclusivity while creating a memorable customer experience.

Facebook: Facebook IQ Live

Facebook's IQ Live experience was a unique example of how experiential marketing can be used to engage potential customers. Through an immersive, interactive event, Facebook highlighted its data-driven intelligence by bringing it to life as a shopping mall and Instagram Cafe. The result was an engaging and memorable experience that allowed people to connect with their data tangibly. Experiential marketing is a powerful tool for any business looking to reach potential customers and create loyal customers. What better way to build trust than by creating a wonderful experience?

Coca-Cola and FIFA Collaborate for VR Experience

Coca-Cola's FIFA World Cup VR Experience was a prime example of how effective experiential marketing can be. The immersive experience allowed people to stand before a screen and interact with famous soccer players. They could practice a move or compete in their mini-tournament, giving customers an up close and personal look at the game they love and creating an engaging and memorable experience. Experiential marketing is a powerful tool for businesses seeking lasting connections with their target audience. Through unique interactive experiences, companies can build trust and loyalty among potential customers while reaching more people. Coca-Cola's FIFA World Cup VR Experience shows how effective experiential marketing can be. It also shows how important it is for businesses to increase awareness and reach.

Learn how to influence your followers through content marketing.

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