Keepmoat Presentation

Keepmoat

History, Challenges and Priorities

Go!

history

History

Keepmoat, founded in 1931 by George Bramall and Dick Ogden has had a prosperous history which has been cemented by being named a top 10 UK housebuilder. They have a slogan which encapsulates the commitment to always do right by the customer: "Building Communities. Transforming Lives." This means Keepmoat develops homes, not just houses.

Innovation

One of Keepmoat's key strengths is its focus on innovation and technology. They are committed to developing new and improved practices that are sustainable, cost-effective and environmentally friendly. This includes using advanced construction methods such as off-site manufacturing to reduce waste and improve efficiency. Due in part to this, they achieved a 5* builder status in the National Home Builders Federation Awards. An award is only given to homebuilders who received a rating of at least 90% in the Customer Satisfaction Survey.

Social Responsibility

Alongside innovation, Keepmoat is known for its commitment to social responsibility. Ethics play a big part in daily operations and they work closely with local communities to ensure a high quality of life for years to come! This means investing in community projects such as parks, schools and community centres employing local people and creating sustainable neighbourhoods.

Overall

All in all, Keepmoat is a company that prioritises high-quality, sustainable and affordable homes that meet the ever-changing needs of home buyers. With a core focus on innovation, social responsibility and employee development, Keepmoat is a great place to work for those (like me) that are looking to make a positive impact. This is encapsulated by their shared values which are shown to the right.

Collaborative

Straightforward

Passionate

Creative

Challenges and priorities

Increasing Sustainability Requirements

As time goes on, customers naturally have a shift in what they prioritise in a property. In recent years, there has been a growing trend towards highly sustainable and environmentally friendly homes. Consumers are deciding with their wallet and are more conscious about the impact of their decisions. To cater to this increasing need, my approach would be to develop campaigns that highlight Keepmoat's commitment to sustainability and eco-friendliness. This can include benefits of sustainable homes such as lower energy bills, improved indoor air quality and a reduction in the carbon footprint. This can be paired with infographics to visualise Keepmoat's properties' environment benefits!

Increased Competition

UK's housing market is notoriously competitive with its large number of developers vying for customers. This means that it's more crucial now than ever before to differentiate Keepmoat's offerings and stand out in a crowded market. To do this, I would focus on building a strong brand that resonates with our target audience. Building a strong brand can be achieved through transparency (behind-the-scenes, worker interviews), authenticity (showing the pitfalls as well as the cherry-picked content) and incorporate storytelling (customer before-and-afters or renovation projects) to engage customers and create an emotional connection with the brand. To solidify this, interaction with the local community through clubs and other means can distinguish the difference between good words and great actions.

Slow Decision-Making Process

Buying a home is typically the most significant investment someone will make throughout their life. Due to this, the decision-making process is naturally lengthy and complex. Without a comprehensive marketing plan in place, it's easy to lose touch with customers and allow them to venture to our competitors. However, this can be easily managed by focusing on building long-term relationships that educate and nurture rather than concentrating on short-term conversions. I would create a comprehensive marketing plan through lead-nurturing campaigns via email that aims to drip-feed valuable information to prospective clients, create chatbots that answer the most FAQs to keep them engaged and develop personalised messaging campaigns. By providing relevant information and support at each stage of their journey, we can build and establish a long-term relationship!

My First 6 Months

Developing on the previous 3 challenges which were:

• Increasing Sustainability Requirements
• Increased Competition
• Slow Decision-Making Process

My priorities and focus for the first 6 months at Keepmoat would be centered on developing a robust and comprehensive marketing strategy that covers the 3 challenges whilst aligning with Keepmoat's overall goals and objectives. I would do this by conducting a market and competitor analysis to find any shortcomings, identify trends and capitalise on opportunities. This will allow me to develop targeted campaigns that resonate with our chosen demographics and follow up with a critical evaluation of the campaign data to pivot, A/B test and reach the optimum result. As the Senior Marketing Coordinator, I am committed to developing and implementing effective marketing strategies that challenge us and the UK housing market, drive growth for the company and build relationships with key stakeholders.

Thanks for Listening!

I am ready for any questions you may have.