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maybelline

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Created on March 16, 2023

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Transcript

maybelline

presentation

strengths

weaknesses

opportunities

threats

maybelline

swot analysis

start

presentation

maybelline

strengths

weaknesses

opportunities

threats

size of business

resources

business

Maybelline

presentation

strengths

weaknesses

opportunities

threats

size of business

with 499 enployees Maybelline is considered a large company

499 employees

medium

small

large

10 et 49 employees

50 at 249 employees

250+ employees

Maybelline

presentation

strengths

weaknesses

opportunities

threats

resouces

Maybelline belonging to l'Oréal does not have any resources strictly speaking except for the 499 employees, logo and office

$351,7 million in revenu in 2022

maybelline

presentation

strengths

weaknesses

opportunities

threats

business

Maybelline is a L'Oréal franchise. They are present in nearly 150 countries. Maybelline has decentralized its manufaring to sut ut up in France. It's merchandising business

maybelline

presentation

strengths

weaknesses

opportunities

threats

Well Known Target Audience

Research & Development

Affiliated with Loreal

Celebrity Endorsements

Social Media

Availability

Product category

Product Quality

Innovation in Product Display

maybelline

strengths

presentation

weaknesses

opportunities

threats

weaknesses

-Poor Website maintenance. -Chemical Presence. -Poor Product Differentiation. -Limited Product Category. -People who have sensitive skin can get allergic infections due to the use of cosmetic products.

maybelline

weaknesses

opportunities

presentation

strengths

threats

opportunities

The Gap in the Market change in buying Behavior

maybelline

presentation

strengths

weaknesses

opportunities

threats

Economic Crisis

Negative Publicity

Substitutes

legal factors