Coca Cola
Presentation
Content
1. Presentation of the company
5. Why did they choose these means of communication?
2. The communication targets
6. Which image does the company want to give ?
3. The used media
7. Does the image perceived by people correspond to that which the company wants to give ?
4. What are the means of communication chosen for each media
8. Identify a means of communication except the used media
Presentation of the company
- Coca Cola is an American compagny - Founded in 1892 by John Pemberton - Based in Atlanta, Georgia, in the southeastern United States - Specialised in the manufacture, production and maketing of soft drink - Turnover is 33 000 000 $
The communication targets
- They do not focus on a particular target - They seek to expand their customer base and market share - Communication relies largely on advertising - It has always been one step ahead of its competitors - His advertisements have been known since in 1890s
The used media
The media used are: - Social Networks (instagram, tiktok, facebook...) - Television - Posters - Radio
What are the means of communication chosen for each media
It uses media communication because it brings together advertising communication actions among the 6 that are: - Television - Radio - Display - Press - Internet - Movie theater
Why did they choose these means of communication ?
For dispays: - Broadcasts a message and attracts the attention of a particular target - Have a good geographical selectivity and allow to be visible by everyone
For televison: - Targets a wide audience - Target according to schedules and programs
For radio: - Allows the message to be repeated and to better sell the product
For internet: - Targets social networks by posting news as well as publications such as advertisements - To precisely reach the public
The advertisement
Which image does the company want to give ?
- Gather friends and family - Share and be happy - Rather than a regular soda
- He want to give an ecological image - By targeting an audience from 35 years old
Does the image perceived by people correspond to that which the company wants to give ?
Customer reviews are satistfied and happy with the product
Identify a means of communication except the used media
-Coca Cola uses direct marketing to directly communicate the target - It builds customer loyalty with promotions, partnerships for customers to buy
Thank you !
Oral ETLV Coca cocla
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Created on March 14, 2023
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Transcript
Coca Cola
Presentation
Content
1. Presentation of the company
5. Why did they choose these means of communication?
2. The communication targets
6. Which image does the company want to give ?
3. The used media
7. Does the image perceived by people correspond to that which the company wants to give ?
4. What are the means of communication chosen for each media
8. Identify a means of communication except the used media
Presentation of the company
- Coca Cola is an American compagny - Founded in 1892 by John Pemberton - Based in Atlanta, Georgia, in the southeastern United States - Specialised in the manufacture, production and maketing of soft drink - Turnover is 33 000 000 $
The communication targets
- They do not focus on a particular target - They seek to expand their customer base and market share - Communication relies largely on advertising - It has always been one step ahead of its competitors - His advertisements have been known since in 1890s
The used media
The media used are: - Social Networks (instagram, tiktok, facebook...) - Television - Posters - Radio
What are the means of communication chosen for each media
It uses media communication because it brings together advertising communication actions among the 6 that are: - Television - Radio - Display - Press - Internet - Movie theater
Why did they choose these means of communication ?
For dispays: - Broadcasts a message and attracts the attention of a particular target - Have a good geographical selectivity and allow to be visible by everyone
For televison: - Targets a wide audience - Target according to schedules and programs
For radio: - Allows the message to be repeated and to better sell the product
For internet: - Targets social networks by posting news as well as publications such as advertisements - To precisely reach the public
The advertisement
Which image does the company want to give ?
- Gather friends and family - Share and be happy - Rather than a regular soda
- He want to give an ecological image - By targeting an audience from 35 years old
Does the image perceived by people correspond to that which the company wants to give ?
Customer reviews are satistfied and happy with the product
Identify a means of communication except the used media
-Coca Cola uses direct marketing to directly communicate the target - It builds customer loyalty with promotions, partnerships for customers to buy
Thank you !