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E Commerce PRESENTATION

Chong Jun Yi

Created on March 8, 2023

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Transcript

E-Commerce in the Hospitality Industy

CHONG JUN YI 12169 DHM222

introduction of e-commerce

  • buying and selling of goods or services
  • via the internet
  • transfer of money and data
  • complete the sales
  • electronic commerce/internet commerce

SHOPEE

HISTORY OF SHOPEE

In 2015
  • by its parent company Sea Limited as a social-first, mobile-centric marketplace
  • it is a platform tailored for the region
  • providing customers with an easy, secure and fast online shopping experience through strong payment and fulfillment support
  • Introduced ShopeePay, Shopee’s mobile wallet, in 2018 starting with Indonesia
  • In 2021, launched ShopeeFood and Shopee mart on its platform
  • shopee supermarket
  • Household essentials, Personal Cares

Product/services of shopee

Products / services of shopee

Products

Services

  • Shopee mart (Grocery)
  • E- Tickets/Vouchers
(Theme Park, Movie Tickets)
  • Personal Care
  • Food Delivery / Pick Up
  • Shipment of Parcel
  • Payment for Bills

Challenges

Challenges in the market

  • Inconsistency in data
  • Keeping up with a changing market
  • Every marketplace has its own reporting insights structure and layout
  • Forces standardise the report from different marketplaces manually
  • The fastest growing and most-frequently changing business field
  • Hundreds of lists online that analyze about the latest trends in ecommerce
  • Constantly facing pressure on businesses

impact of covid-19

Sales & users increased

  • large volume of sales and users increase during pandemic
  • more Malaysians began to familiar and trust e-commerce
  • especially when the lockdown was implemeted
  • online orders increased
  • 130.7% from 321.4 million to 741.6 million for the quarters

Hence, the consumers are more confidence and rely on shopee

competitive advantage

Promotions & Discounts

  • managed to capture customers through various campaigns
  • for promotions from free shipping, discounts
  • to flash sales all year round
  • anticipated yearly Singles Day, or 11.11
  • proved how Shopee's marketing strategy
  • drive of promotions per market is becoming increasingly creative
  • setting up deals and attracting buyers

CONCLUSION

  • Sales Increased more than twice
  • Following the market trend
  • Contribute to the community