SEO audit
Let's go
Marshall's Cosmetics Machines
24-02-2023
Overview
Need help?
Menu
Organic Visibility
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Keyword Breakdown
Tools & Products
Total Keywords
Case Study
3,908
Profile
Need help?
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.1 Page Titles
Need help?
Menu
All search engines use title tags as a key factor to indicate what a page is about. Most of the time, these title tags are the very first thing your customers will see while searching the web. e.g Marshalls Cosmetic Machines
Overview
Profile
Technical
Insights
Meta Title Issues
2.1 Page Titles
2.2 Meta Descriptions
27 characters (Below 65 Characters)
2.3 Heading Structure
2.4 Settings
23
Too Long
No
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
Too Short
2.8 Indexability
Yes, can be better
2.9 Additional Onsite Issues
Content
User Experience
Google Best Practices
Digital PR
- Limit your title tags to 604 pixels or 60 to 65 characters so that they display properly
- Include the main keyword you’re targeting (with the right search intent)
- Avoid repetition — Otherwise Google will alter your page titles, undoing all your hard work
Competitor Research
Solution Summary
Tools & Products
Our Recommendation — Homepage: Cosmetic & Certified Medical Grade Machines Supplier UK
Case Study
2.2 Meta Descriptions
Need help?
Search Engines allow you to display a few sentences of text that indicate what your pages are about. They aren’t considered a ranking factor, but are an ideal place to entice your prospective customers. By including CTAs and USPs, you can really stand out from the competition. Examples of some USPs you could use in your meta descriptions: UK-based suppliers, specialists in Cosmetic Laser & Tattoo Removal Machines, Dedicated expert staff.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
Meta Description Issues
Insights
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
379 characters (Above 165 characters)
2.6 Site Speed
34
Duplicates
2.7 Performance Metrics
2.8 Indexability
Yes
2.9 Additional Onsite Issues
23
Too Long
Content
Yes
User Experience
Digital PR
Google Best Practices
- Should be roughly 170 characters
- Include main keywords as they are highlighted in search results
- Describe your brand, service or product with a strong CTA
- For ecommerce sites utilise product schema to show price and reviews
Competitor Research
Solution Summary
Tools & Products
Our recommendation - Homepage: Buy cosmetic & medical-grade equipment online → Incl. IPL laser machines, diode hair removal machines & more ✓ UK suppliers ✓ Nationwide delivery.
Case Study
2.3 Heading Structure
Need help?
Menu
After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other. So the utilisation of the correct heading within the correct element of content is important. Top tip: H1 tags should be according to keywords and locations.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
Insights
2.5 Spam Signals
Not Found
2.6 Site Speed
2.7 Performance Metrics
Yes, can be better
2.8 Indexability
No
2.9 Additional Onsite Issues
Yes
Content
No
User Experience
No
Digital PR
Best Practices
Competitor Research
Every page should have a H1 tag and there should be only one H1 tag. The H1 should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate USPs if possible.
Solution Summary
Tools & Products
Case Study
2.4 Settings
Need help?
Menu
Overview
Profile
Technical
Homepage file URL redirects to web root directory
2.1 Meta Data Titles
Consistent URL for linking to homepage
Canonical <link> tags
2.2 Meta Descriptions
2.3 Heading Structure
Homepage links all point to web root directory
Canonical <link> tags Implemented correctly
2.4 Settings
HTTP 301
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Robots txt file found?
XML Sitemap found?
Non www Subdomain redirection
Content
User Experience
Robots.txt file Implemented correctly
Equivalent URLs
XML Sitemap Implemented correctly
Digital PR
Robots <meta> tags
HTTP 301
Competitor Research
Solution Summary
Robots <meta> tags implemented correctly
Tools & Products
Case Study
2.5 Spam Signals
Need help?
Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact a website's search engine ranking and credibility.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
No Irrelevant links found
Text
Hidden Content
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
Links
Link Schemes
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
Duplicate content
2.9 Additional Onsite Issues
Content
User Experience
Best Practices
Digital PR
To improve spam signals on webpages, it is important to regularly monitor and analyze website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks.
Competitor Research
Solution Summary
Tools & Products
Our recommendation: avoid using common spam trigger words and phrases in website content, and regularly review and delete any suspicious comments or user-generated content.
Case Study
2.6 Site Speed
Need help?
Menu
Homepage Issues
Overview
Speed is an important ranking factor. Most visitors to your site will click away almost immediatly if your website is slow to load images, elements and text. These checks ensure that your website is well optimized for users.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
93%
94%
.803s
Competitor Research
Solution Summary
DESKTOP
MOBILE
SPEED
Tools & Products
Case Study
2.7 Performance Metrics
Need help?
Menu
Core Web Vitals
Overview
These metrics show how well your website behaves and functions from a technical standpoint. It’s important to make sure your website scores highly from a UX point of view, but also because Google considers poorly performing websites a (negative) ranking factor.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
URL PATH
SI
LCP
TTI
TBT
CLS
SCORE
FCP
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.8 Indexability
Need help?
Menu
Indexability covers whether Google can crawl your pages so that they can rank. In a perfect world, all of your pages would be indexable — but as time goes on you may need to change certain pages, services and products.
The charts below show the split of indexable and non-indexable URLs, with non-indexable URLs unlikely to appear in search results. It is important to review them ensuring the status is as intended.
Keeping on top of this not only helps Google but also the users. You don’t want a prospective customer to click on a link and find nothing there.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
https://www.marshallscosmeticmachines.com/
https://lynton.co.uk/
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
- Ut wisi enim ad minim veniam, quis nostrud
- Sed diam nonummy nibh euismod
- Dolore magna aliquam erat volutpat
- Vero eros et accumsan et iusto odio dignissim
Case Study
+INFO
2.9 Additional Onsite Issues
Need help?
Menu
Overview
Internal HTTP URLs
HTTPS
Profile
Google favours websites that support HTTPS. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.
Internal HTML URLs that are loaded over HTTP. If HTTP URLs successfully resolve then this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed, which represents a security risk. This may also negatively affect user experience, since most browsers show warnings on HTTP pages.
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
HTML Sitemap
Bread Crumbs
An HTML sitemap is essential to any website whether you run a B2B, ecommerce, or non-profit. A sitemap makes your site easier to navigate from a user's point of view.
A breadcrumb trail on a page indicates the page's position in the site hierarchy, and may help users understand and explore your site better. Users can navigate all the way up in the site hierarchy, one level at a time, starting from the last breadcrumb in the trail. This helps both users and crawlers.
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
- Ut wisi enim ad minim veniam, quis nostrud
- Sed diam nonummy nibh euismod
- Dolore magna aliquam erat volutpat
- Vero eros et accumsan et iusto odio dignissim
Case Study
+INFO
3.1 Overview
Need help?
All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.
Menu
Overview
Insights
Word count
Profile
Yes
Technical
https://www.marshallscosmeticmachines.com/
https://www.marshallscosmeticmachines.com/fat-freeze-training-course/ https://www.marshallscosmeticmachines.com/hifu-machine1/
No
Content
Yes
3.1 Overview
Yes
3.2 Topic Clusters e.g.
No
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
Best Practices There should be content on every page, with a main content block below the H1 heading. How many words of content varies depending on what the page is about, but it should be relevant and unique to that page. Content should also contain various keywords related to that page, contextual links to other pages and USPs. Our recommendation To ensure that your content maximises search opportunity, keyword research is required which maps appropriate keywords to the pages. This keyword research phase should also identify gaps in the content and ensure that your content matches the intent users have in various stages of the buyer's journey. Content should be ‘scannable’ (often this means broken up into short paragraphs with headers, subheadings, images, bullet points and numbered lists), with well placed internal links to help both users and search engines navigate through the website.
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.2 Topic Clusters e.g.
Need help?
Menu
What is a topic cluster? A topic cluster is a content strategy that groups together related topics and subtopics, with a central pillar page at its core, to improve a website's search engine optimization. It can lead to higher search engine rankings and increased organic traffic.
Overview
Profile
Technical
Content
3.1 Overview
SEO Audit 2100 PCM
3.2 Topic Clusters e.g.
3.3 Topic Cluster
SEO Agency 6800 Searches PCM
3.4 Unique Content
Small Business SEO600 PCM
CRO 500 PCM
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Pillar content Cluster content
Hyperlinks
User Experience
Digital PR 900 PCM
Local SEO 2300 PCM
Digital PR
Competitor Research
E-commerce SEO 1200 PCM
International SEO500 PCM
Solution Summary
Tools & Products
Link Building 1700 PCM
Case Study
3.3 Topic Clusters
Need help?
Menu
Potential Cluster Traffic
This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:
Overview
60K
monthly search volume
Profile
The top ranking page for this query generates of traffic per month alone
Technical
$40k
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
Cost Per Click $
Volume
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.4 Unique Content
Need help?
Menu
Duplicate content can confuse search engines as to which pages to index and which ones should be prioritized. So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles and by using the canonical tag function in order to inform search engines which pages to show in search results.
Overview
Profile
Technical
Content
Duplicate Content
Found
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
Yes
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
internally
User Experience
Digital PR
Competitor Research
Solution Summary
Best Practices
Tools & Products
Every page should have unique content on it. Even very similar products or services will have enough difference to emphasise resulting in unique content. Product descriptions should not be copied and pasted from the manufacturer, instead we should write our own unique take on them.
Case Study
3.5 Company Blog/News
Need help?
Menu
You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.
Overview
Profile
Does your site have a blog?
How do I get my blog rank higher on Google?
Technical
None found
Content
Plan Your Content with Proper Keyword Research
3.1 Overview
Find Semantic Keywords for Your Focus Keyword
3.2 Topic Clusters e.g
Write an Effective Blog Post Title
3.3 Topic Cluster
3.4 Unique Content
Make Internal Linking a Habit
3.5 Company Blog/News
3.6 Technical Hints
Add Images and Videos to Your Blog Posts
3.7 Schema Markup
Add a Meta Description to Your Blog Post
User Experience
Make Your Articles Easier to Read
Digital PR
Use Categories and Tags to Organize Content
Competitor Research
Aim to Be The Featured Snippet in The Search Result
Solution Summary
Optimize Older Blog Posts
One of your competitors that utilise their blog perfectly
Make Your Blog Posts Comprehensive
Tools & Products
Improve Your Website’s User Experience
Case Study
3.6 Technical Hints
Need help?
Menu
This page focuses solely on the technical performance and on-site factors. It is important to know that your site almost certainly has some type of technical issue that needs to be fixed or checked. Remember: There are no perfect websites without any room for improvement.
Overview
Profile
Technical
Broken Links
None found
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
There are a number of technical SEO elements you can check clicking on the button of this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to make that happen.
Tools & Products
Case Study
3.7 Schema Markup - Structure Data
Need help?
Menu
Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.
Overview
Profile
Service/Landing Pages
Homepage
Technical
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Service Page
Category Page/ Product Category
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
4.1 Overview
Need help?
Menu
UX (User Experience) is important because it directly affects how users perceive and interact with a product or service. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.
Overview
Profile
Technical
Content
Images
Trust/ Social Proof
Content
User Experience
4.1 Overview
4.2 UX Barriers
Pricing consistency - N/A
Image/ Video quality
Design
Digital PR
Overall Standard
First Impressions
Delivery/ Returns info
Competitor Research
Solution Summary
Tools & Products
Best Practices
UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include accessibility, mobile optimization, and continuous improvement through iteration.
Case Study
Our recommendation
Focus on creating a seamless and intuitive user experience by minimizing steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.
4.2 UX Barriers
Need help?
Menu
UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service. Overall, minimizing these barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.
Overview
Profile
Technical
How to minimise UX Barriers
Friction
Content
Keep the design simple and intuitive to use.
User Experience
Use clear and concise language.
4.1 Overview
4.2 UX Barriers
Use consistent design patterns throughout the interface.
Digital PR
Minimize the number of steps required to complete tasks.
Competitor Research
Prioritize the most important tasks and features.
Use visual cues to guide users through the interface.
Solution Summary
Test your design to identify and address potential barriers.
Tools & Products
Distraction
Provide accessibility options for users with disabilities.
Case Study
Optimize your website for mobile & desktop
Optimize older blog posts
Make your blog posts comprehensive
Improve your website’s user experience
5.1 Overview
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Domain rating
Referring Domains
33
Profile
Technical
Referring Domains
Content
User Experience
Link Aquisition
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Link Aquisition
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
Case Study
5.2 Strategy
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Recomended Digital PR strategies...
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Expert Comments
Data-led Campaigns
Competitor Research
Solution Summary
Tools & Products
Case Study
Product PR
Guest Posting
5.3 Link Profile Review
Need help?
Menu
Overview
Strongest Referring Domains
Top 10 Anchors
Weakest Referring Domains
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
6.1 Link Profiling
Need help?
A good way to boost your website’s domain authority is to increase the number of backlinks from reputable websites that are relevant to your business. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.
Menu
Overview
Profile
Marshallscosmetics.com
Technical
Content
User Experience
Digital PR
One of your main competitors link profile
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Best Practices
Case Study
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
6.2 Traffic Value
Need help?
The images below show the traffic for your website compared to one of your main competitors.
Menu
Overview
Marshallscosmetics.com
Profile
Technical
Your Traffic Value
$3
Content
User Experience
Digital PR
Competitor Research
https://www.ukbeautymachine.co.uk
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
Your Traffic Value
6.4 Organic Visibility
$10,267
Solution Summary
Tools & Products
Case Study
Best Practices
A carefully executed PR campaign will build links to all the right places, putting your business right in front of your target audience. This in turn can generate more traffic to your website that will then convert, and we can measure this using keyword tools such as Ahrefs to estimate a monetary value behind all that traffic. You need to have a constant & solid SEO campaign in order to see consistent results.
6.3 Organic Traffic
Need help?
The images below show the organic traffic for your website compared to one of your main competitors.
Menu
Overview
Profile
https://www.ukbeautymachine.co.uk/
Marshallscosmetics.com
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices
A big part of PR is about making your website known to the general public. To do this, we often write content that attracts a general audience that sometimes are not ready to convert just yet. The result is, we often get big traffic jumps that may exceed the monetary value.
6.4 Organic Visibility
Need help?
Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.
Menu
Overview
https://www.ukbeautymachine.co.uk/
Marshallscosmetics.com
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Solution Summary
Get in touch
Menu
Recommended
Overview
Profile
Advanced
Primary
Basic
Intermediate
Technical
Content
£1,350
£2,025
£2,650
£3,250
User Experience
Total (+vat)
Total (+vat)
Total (+vat)
Total (+vat)
Digital PR
Competitor Research
18
25
34
45
Solution Summary
Hours per month duration
Hours per month duration
Hours per month duration
Hours per month duration
Tools & Products
12 month
12 month
12 month
12 month
Case Study
To get the cost of this report off your initial payment sign up within the next 28 days
Tools & Products We Use
Get in touch
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
Case Study
Get in touch
“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
What we did:
1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources
Contact us
This report has been made especially for Marshall’s Cosmetics Machines. If you have any questions or need further information, we will be pleased to help you.
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Tech SEO, Launch & KW Mapping (30 hrs): Enhance website performance with advanced SEO and strategic planning. Content Optimization (80 hrs): Elevate your brand story for maximum audience impact. Link Detox & Content Marketing/Link Acquisition: Safeguard your online reputation. 110 Hours: Boost authority through strategic marketing. CRO/UX Enhancement (50 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours (45): Consistent expert attention. Dedicated Account Management & Reporting (£250/month): Transparent support.
Revolutionize Your Online Presence with Our Advanced SEO Packages!
Tech SEO, Launch & KW Mapping (30 hrs): Enhance website performance with advanced SEO and strategic planning. Content Optimization (80 hrs): Elevate your brand story for maximum audience impact. Link Detox & Content Marketing/Link Acquisition: Safeguard your online reputation. 110 Hours: Boost authority through strategic marketing. CRO/UX Enhancement (50 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours (45): Consistent expert attention. Dedicated Account Management & Reporting (£250/month): Transparent support.
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Transcript
SEO audit
Let's go
Marshall's Cosmetics Machines
24-02-2023
Overview
Need help?
Menu
Organic Visibility
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Keyword Breakdown
Tools & Products
Total Keywords
Case Study
3,908
Profile
Need help?
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.1 Page Titles
Need help?
Menu
All search engines use title tags as a key factor to indicate what a page is about. Most of the time, these title tags are the very first thing your customers will see while searching the web. e.g Marshalls Cosmetic Machines
Overview
Profile
Technical
Insights
Meta Title Issues
2.1 Page Titles
2.2 Meta Descriptions
27 characters (Below 65 Characters)
2.3 Heading Structure
2.4 Settings
23
Too Long
No
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
Too Short
2.8 Indexability
Yes, can be better
2.9 Additional Onsite Issues
Content
User Experience
Google Best Practices
Digital PR
Competitor Research
Solution Summary
Tools & Products
Our Recommendation — Homepage: Cosmetic & Certified Medical Grade Machines Supplier UK
Case Study
2.2 Meta Descriptions
Need help?
Search Engines allow you to display a few sentences of text that indicate what your pages are about. They aren’t considered a ranking factor, but are an ideal place to entice your prospective customers. By including CTAs and USPs, you can really stand out from the competition. Examples of some USPs you could use in your meta descriptions: UK-based suppliers, specialists in Cosmetic Laser & Tattoo Removal Machines, Dedicated expert staff.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
Meta Description Issues
Insights
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
379 characters (Above 165 characters)
2.6 Site Speed
34
Duplicates
2.7 Performance Metrics
2.8 Indexability
Yes
2.9 Additional Onsite Issues
23
Too Long
Content
Yes
User Experience
Digital PR
Google Best Practices
Competitor Research
Solution Summary
Tools & Products
Our recommendation - Homepage: Buy cosmetic & medical-grade equipment online → Incl. IPL laser machines, diode hair removal machines & more ✓ UK suppliers ✓ Nationwide delivery.
Case Study
2.3 Heading Structure
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After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other. So the utilisation of the correct heading within the correct element of content is important. Top tip: H1 tags should be according to keywords and locations.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
Insights
2.5 Spam Signals
Not Found
2.6 Site Speed
2.7 Performance Metrics
Yes, can be better
2.8 Indexability
No
2.9 Additional Onsite Issues
Yes
Content
No
User Experience
No
Digital PR
Best Practices
Competitor Research
Every page should have a H1 tag and there should be only one H1 tag. The H1 should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate USPs if possible.
Solution Summary
Tools & Products
Case Study
2.4 Settings
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Overview
Profile
Technical
Homepage file URL redirects to web root directory
2.1 Meta Data Titles
Consistent URL for linking to homepage
Canonical <link> tags
2.2 Meta Descriptions
2.3 Heading Structure
Homepage links all point to web root directory
Canonical <link> tags Implemented correctly
2.4 Settings
HTTP 301
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Robots txt file found?
XML Sitemap found?
Non www Subdomain redirection
Content
User Experience
Robots.txt file Implemented correctly
Equivalent URLs
XML Sitemap Implemented correctly
Digital PR
Robots <meta> tags
HTTP 301
Competitor Research
Solution Summary
Robots <meta> tags implemented correctly
Tools & Products
Case Study
2.5 Spam Signals
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Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact a website's search engine ranking and credibility.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
No Irrelevant links found
Text
Hidden Content
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
Links
Link Schemes
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
Duplicate content
2.9 Additional Onsite Issues
Content
User Experience
Best Practices
Digital PR
To improve spam signals on webpages, it is important to regularly monitor and analyze website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks.
Competitor Research
Solution Summary
Tools & Products
Our recommendation: avoid using common spam trigger words and phrases in website content, and regularly review and delete any suspicious comments or user-generated content.
Case Study
2.6 Site Speed
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Homepage Issues
Overview
Speed is an important ranking factor. Most visitors to your site will click away almost immediatly if your website is slow to load images, elements and text. These checks ensure that your website is well optimized for users.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
93%
94%
.803s
Competitor Research
Solution Summary
DESKTOP
MOBILE
SPEED
Tools & Products
Case Study
2.7 Performance Metrics
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Core Web Vitals
Overview
These metrics show how well your website behaves and functions from a technical standpoint. It’s important to make sure your website scores highly from a UX point of view, but also because Google considers poorly performing websites a (negative) ranking factor.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
URL PATH
SI
LCP
TTI
TBT
CLS
SCORE
FCP
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.8 Indexability
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Indexability covers whether Google can crawl your pages so that they can rank. In a perfect world, all of your pages would be indexable — but as time goes on you may need to change certain pages, services and products. The charts below show the split of indexable and non-indexable URLs, with non-indexable URLs unlikely to appear in search results. It is important to review them ensuring the status is as intended. Keeping on top of this not only helps Google but also the users. You don’t want a prospective customer to click on a link and find nothing there.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
https://www.marshallscosmeticmachines.com/
https://lynton.co.uk/
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
Case Study
+INFO
2.9 Additional Onsite Issues
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Overview
Internal HTTP URLs
HTTPS
Profile
Google favours websites that support HTTPS. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.
Internal HTML URLs that are loaded over HTTP. If HTTP URLs successfully resolve then this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed, which represents a security risk. This may also negatively affect user experience, since most browsers show warnings on HTTP pages.
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
HTML Sitemap
Bread Crumbs
An HTML sitemap is essential to any website whether you run a B2B, ecommerce, or non-profit. A sitemap makes your site easier to navigate from a user's point of view.
A breadcrumb trail on a page indicates the page's position in the site hierarchy, and may help users understand and explore your site better. Users can navigate all the way up in the site hierarchy, one level at a time, starting from the last breadcrumb in the trail. This helps both users and crawlers.
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
Case Study
+INFO
3.1 Overview
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All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.
Menu
Overview
Insights
Word count
Profile
Yes
Technical
https://www.marshallscosmeticmachines.com/ https://www.marshallscosmeticmachines.com/fat-freeze-training-course/ https://www.marshallscosmeticmachines.com/hifu-machine1/
No
Content
Yes
3.1 Overview
Yes
3.2 Topic Clusters e.g.
No
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
Best Practices There should be content on every page, with a main content block below the H1 heading. How many words of content varies depending on what the page is about, but it should be relevant and unique to that page. Content should also contain various keywords related to that page, contextual links to other pages and USPs. Our recommendation To ensure that your content maximises search opportunity, keyword research is required which maps appropriate keywords to the pages. This keyword research phase should also identify gaps in the content and ensure that your content matches the intent users have in various stages of the buyer's journey. Content should be ‘scannable’ (often this means broken up into short paragraphs with headers, subheadings, images, bullet points and numbered lists), with well placed internal links to help both users and search engines navigate through the website.
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.2 Topic Clusters e.g.
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What is a topic cluster? A topic cluster is a content strategy that groups together related topics and subtopics, with a central pillar page at its core, to improve a website's search engine optimization. It can lead to higher search engine rankings and increased organic traffic.
Overview
Profile
Technical
Content
3.1 Overview
SEO Audit 2100 PCM
3.2 Topic Clusters e.g.
3.3 Topic Cluster
SEO Agency 6800 Searches PCM
3.4 Unique Content
Small Business SEO600 PCM
CRO 500 PCM
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Pillar content Cluster content Hyperlinks
User Experience
Digital PR 900 PCM
Local SEO 2300 PCM
Digital PR
Competitor Research
E-commerce SEO 1200 PCM
International SEO500 PCM
Solution Summary
Tools & Products
Link Building 1700 PCM
Case Study
3.3 Topic Clusters
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Potential Cluster Traffic
This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:
Overview
60K
monthly search volume
Profile
The top ranking page for this query generates of traffic per month alone
Technical
$40k
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
Cost Per Click $
Volume
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.4 Unique Content
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Duplicate content can confuse search engines as to which pages to index and which ones should be prioritized. So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles and by using the canonical tag function in order to inform search engines which pages to show in search results.
Overview
Profile
Technical
Content
Duplicate Content
Found
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
Yes
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
internally
User Experience
Digital PR
Competitor Research
Solution Summary
Best Practices
Tools & Products
Every page should have unique content on it. Even very similar products or services will have enough difference to emphasise resulting in unique content. Product descriptions should not be copied and pasted from the manufacturer, instead we should write our own unique take on them.
Case Study
3.5 Company Blog/News
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You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.
Overview
Profile
Does your site have a blog?
How do I get my blog rank higher on Google?
Technical
None found
Content
Plan Your Content with Proper Keyword Research
3.1 Overview
Find Semantic Keywords for Your Focus Keyword
3.2 Topic Clusters e.g
Write an Effective Blog Post Title
3.3 Topic Cluster
3.4 Unique Content
Make Internal Linking a Habit
3.5 Company Blog/News
3.6 Technical Hints
Add Images and Videos to Your Blog Posts
3.7 Schema Markup
Add a Meta Description to Your Blog Post
User Experience
Make Your Articles Easier to Read
Digital PR
Use Categories and Tags to Organize Content
Competitor Research
Aim to Be The Featured Snippet in The Search Result
Solution Summary
Optimize Older Blog Posts
One of your competitors that utilise their blog perfectly
Make Your Blog Posts Comprehensive
Tools & Products
Improve Your Website’s User Experience
Case Study
3.6 Technical Hints
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This page focuses solely on the technical performance and on-site factors. It is important to know that your site almost certainly has some type of technical issue that needs to be fixed or checked. Remember: There are no perfect websites without any room for improvement.
Overview
Profile
Technical
Broken Links
None found
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
There are a number of technical SEO elements you can check clicking on the button of this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to make that happen.
Tools & Products
Case Study
3.7 Schema Markup - Structure Data
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Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.
Overview
Profile
Service/Landing Pages
Homepage
Technical
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Service Page
Category Page/ Product Category
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
4.1 Overview
Need help?
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UX (User Experience) is important because it directly affects how users perceive and interact with a product or service. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.
Overview
Profile
Technical
Content
Images
Trust/ Social Proof
Content
User Experience
4.1 Overview
4.2 UX Barriers
Pricing consistency - N/A
Image/ Video quality
Design
Digital PR
Overall Standard
First Impressions
Delivery/ Returns info
Competitor Research
Solution Summary
Tools & Products
Best Practices
UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include accessibility, mobile optimization, and continuous improvement through iteration.
Case Study
Our recommendation
Focus on creating a seamless and intuitive user experience by minimizing steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.
4.2 UX Barriers
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UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service. Overall, minimizing these barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.
Overview
Profile
Technical
How to minimise UX Barriers
Friction
Content
Keep the design simple and intuitive to use.
User Experience
Use clear and concise language.
4.1 Overview
4.2 UX Barriers
Use consistent design patterns throughout the interface.
Digital PR
Minimize the number of steps required to complete tasks.
Competitor Research
Prioritize the most important tasks and features.
Use visual cues to guide users through the interface.
Solution Summary
Test your design to identify and address potential barriers.
Tools & Products
Distraction
Provide accessibility options for users with disabilities.
Case Study
Optimize your website for mobile & desktop
Optimize older blog posts
Make your blog posts comprehensive
Improve your website’s user experience
5.1 Overview
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Domain rating
Referring Domains
33
Profile
Technical
Referring Domains
Content
User Experience
Link Aquisition
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Link Aquisition
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
Case Study
5.2 Strategy
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Recomended Digital PR strategies...
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Expert Comments
Data-led Campaigns
Competitor Research
Solution Summary
Tools & Products
Case Study
Product PR
Guest Posting
5.3 Link Profile Review
Need help?
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Overview
Strongest Referring Domains
Top 10 Anchors
Weakest Referring Domains
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
6.1 Link Profiling
Need help?
A good way to boost your website’s domain authority is to increase the number of backlinks from reputable websites that are relevant to your business. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.
Menu
Overview
Profile
Marshallscosmetics.com
Technical
Content
User Experience
Digital PR
One of your main competitors link profile
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Best Practices
Case Study
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
6.2 Traffic Value
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The images below show the traffic for your website compared to one of your main competitors.
Menu
Overview
Marshallscosmetics.com
Profile
Technical
Your Traffic Value
$3
Content
User Experience
Digital PR
Competitor Research
https://www.ukbeautymachine.co.uk
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
Your Traffic Value
6.4 Organic Visibility
$10,267
Solution Summary
Tools & Products
Case Study
Best Practices
A carefully executed PR campaign will build links to all the right places, putting your business right in front of your target audience. This in turn can generate more traffic to your website that will then convert, and we can measure this using keyword tools such as Ahrefs to estimate a monetary value behind all that traffic. You need to have a constant & solid SEO campaign in order to see consistent results.
6.3 Organic Traffic
Need help?
The images below show the organic traffic for your website compared to one of your main competitors.
Menu
Overview
Profile
https://www.ukbeautymachine.co.uk/
Marshallscosmetics.com
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices
A big part of PR is about making your website known to the general public. To do this, we often write content that attracts a general audience that sometimes are not ready to convert just yet. The result is, we often get big traffic jumps that may exceed the monetary value.
6.4 Organic Visibility
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Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.
Menu
Overview
https://www.ukbeautymachine.co.uk/
Marshallscosmetics.com
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Solution Summary
Get in touch
Menu
Recommended
Overview
Profile
Advanced
Primary
Basic
Intermediate
Technical
Content
£1,350
£2,025
£2,650
£3,250
User Experience
Total (+vat)
Total (+vat)
Total (+vat)
Total (+vat)
Digital PR
Competitor Research
18
25
34
45
Solution Summary
Hours per month duration
Hours per month duration
Hours per month duration
Hours per month duration
Tools & Products
12 month
12 month
12 month
12 month
Case Study
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Tools & Products We Use
Get in touch
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
Case Study
Get in touch
“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
What we did:
1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources
Contact us
This report has been made especially for Marshall’s Cosmetics Machines. If you have any questions or need further information, we will be pleased to help you.
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Revolutionize Your Online Presence with Our Advanced SEO Packages!
Tech SEO, Launch & KW Mapping (30 hrs): Enhance website performance with advanced SEO and strategic planning. Content Optimization (80 hrs): Elevate your brand story for maximum audience impact. Link Detox & Content Marketing/Link Acquisition: Safeguard your online reputation. 110 Hours: Boost authority through strategic marketing. CRO/UX Enhancement (50 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours (45): Consistent expert attention. Dedicated Account Management & Reporting (£250/month): Transparent support.