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Local Area
Jarod
Created on March 5, 2023
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Transcript
LOCAL AREA MANAGEMENT
Jarod BESSON - LP Tourism
Start
4. PESTEL
1. Company
5. PORTER
INDEX
2. Competitive Landscape
6. Value Chain & Blue/Red Ocean
3. Position in the Landscape
7. SWOT
Company Identity
Ship Creation: 1993Renovation: winter 2022/2023Length: 220 metersWidth: 30.8 metersNumber of passengers: 1,100 peopleNumber of bridges: 9Crew member: 560 peopleCruise speed: 14 knots Name : Renaissance C. Mousset & C. Rivoire : leaders
Renaissance - 2023
Competitive landscape
Propose the tradition of long-term stays with a ship on a human scale with a strong link to sustainability
How does CFC fit into the competitive landscape?
Competitor Analysis
Value map
Perceptual Map
PESTEL
Porter’s Five Forces
Difficulty level to enter the market is highPossibility of emerging is very low
Power of suppliers is high since they are numerous and sufficient
The power of customers is actually quite weak since they will not find another company offering them similar services
The intensity is more or less non-existent depending on which products are placed
The threat of substitute products is low
Value Chain - Blue & Red Ocean
SWOT
Only company under the French flagModern productFrench gastronomy Various destinations Departures from French ports Le Havre & Marseille
A single ship The costs are significant and numerous Bad communication
Competitors Economic crisesCost of energy, fuelMeteorological conditions and global warming
Acquisition of label and certification Promotion of their destinations and products through new communication channels (TV spot) New customers