Money = Happiness

Presentation

Does money buy happiness?

Project made by:

• Guilherme Brito nº6
• Jaime Carminho nº10

1 Relationship between money and happiness

2 Buying brings happiness

3 Buying doesn't bring happiness

Index

4 What we think

5 Advertising in creating shopaholics

6 Advertising techniques

7 Conclusion

relationship between happiness and money

Happiness and money are not directly related. Money can certainly provide comfort and security, but it cannot buy true happiness. Happiness comes from within and is based on our relationships, experiences, and on our point of view of life. Money can provide access to experiences and resources, but it cannot guarantee happiness.

Buying brings happiness

• Status

• Social connections
• Pleasure and fulfillment
• Increases our self-esteem
• Boosts our mood

Buying DOESN'T brings happiness

• Regret and guilt

• Social comparison
• Addiction
• Financial stress
• Environmental impact

OUR OPINION

what is a shopaholic?

Advertising in creating shopaholics

AND IT'S CONSEQUENCES...

• Promotes a culture of consumerism;
• Encourages impulsive buying behaviours;
• Companies use a variety of techniques to create an emotional connection with consumers and encourage them to buy more products.
• E-commerce and social media have made it easier than ever for people to engage in impulsive buying behaviors.

What are the advertising techniques

• Celebrity endorsement;
• Storytelling;
• Body language;
• Emotional appeal;
• Promotions;

Thanks!