Stages of the Consumer Buying Process
PRESENTATION
Assume that you are considering attending graduate school in your field. Select three colleges or universities that you would be interested in attending.
Address the stages of the consumer buying process, personal/environmental influences, and marketing factors as it relates to selecting a graduate school.
01
Need Recognigtion
Recognigizing the problem or need
The first step is to recognize the problem or the need. The problem/need is deciding on a graduate school to continue my education in the Accounting field. After doing a Google Search, I have narrowed my search down to three schools:
School Options
Fontbonne University
Lindenwood University
Maryville University
02 & 03
Information Searching and Processing | Identification and Evaluation of Alternatives
Information Seeking
Having recognized a need, consumers then tend to seek information. The search is not always extensive, but before making major purchases, most people seek at least some information from personal sources, public sources, and experiences.
Evaluation of Alternatives
By analyzing the schools attributes (price, prestige, quality) of the consideration set, consumers compare before deciding which one best meets their needs.
Do they offer your program of choice online?
Yes, all three options off the degree of chice online. This is really important for me because I need the flexibility. Due to me being a single mom, I need flexibility so I can still work to provide for my family while still pursing my educational goals.
Tuition / Program Cost
Maryville University$800/credit hourLindenwood University $597/credit hour Fontbonne University $775/credit hour
Accredition & Ranking
04 & 05
Purchase Decision | Post-Purchase Decision
Purchase Decision
In most cases consumers make a decsion based on rational motives, emotional motives, or a combination of the two. Rational motives being reasons based on logical evaluation and emotional motives being reasons based on nonobjective factors.
Post-Purchase Behavior
Marketing do not stop with the purchase of a product; what happens after a sale is important too. Consumers do not want to go through a complex decision process.
School of Choice
Some factors that helped me make my decison
In addition to some of the reasons listed on the right:- I've completed my Bachelors Degree here - Have access to 24/7 tech support - Lean on our dedicated team of student support coaches, here to support you through graduation - The website was also user friendly which made it easy to get/find information - The school is not far from me which means I can partipate in campus life things such as different events and organizations
Access coursework 100% online, with no campus visits required.
Build CPA skills with Becker CPA Exam preparation courses integrated directly into the curriculum.
Prepare for your future with a curriculum focused on upcoming changes to the CPA Exam.
Collabritive learning environment
Resources
Admin. (2023, February 24). Tuition and fees. Fontbonne University. Retrieved February 26, 2023, from https://www.fontbonne.edu/admission-aid/scholarships-tuition/tuition-fees/ Cole, B. (2012). How to win friends and influence people in the Digital age. Simon & Schuster Paperbacks. Ebert, R. J., & Griffin, R. W. (2019). Business essentials. Pearson. Master of accountancy (MACC). Lindenwood University. (n.d.). Retrieved February 26, 2023, from https://www.lindenwood.edu/business/evening-and-graduate/master-of-accountancy-macc/ Online master of science in accounting. Maryville Online. (n.d.). Retrieved February 26, 2023, from https://online.maryville.edu/lpap-msacc/?Access_Code=MVU-MSACC-SEO2&utm_campaign=MVU-MSACC-SEO2&_ga=2.248523790.866457109.1677451200-950033527.1677451199 Tuition 2023-24. Lindenwood University. (n.d.). Retrieved February 26, 2023, from https://www.lindenwood.edu/admissions/student-financial-services/tuition/
Thanks!
Stages of the Consumer Buying Process
Keyla Brown
Created on February 26, 2023
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Transcript
Stages of the Consumer Buying Process
PRESENTATION
Assume that you are considering attending graduate school in your field. Select three colleges or universities that you would be interested in attending.
Address the stages of the consumer buying process, personal/environmental influences, and marketing factors as it relates to selecting a graduate school.
01
Need Recognigtion
Recognigizing the problem or need
The first step is to recognize the problem or the need. The problem/need is deciding on a graduate school to continue my education in the Accounting field. After doing a Google Search, I have narrowed my search down to three schools:
School Options
Fontbonne University
Lindenwood University
Maryville University
02 & 03
Information Searching and Processing | Identification and Evaluation of Alternatives
Information Seeking
Having recognized a need, consumers then tend to seek information. The search is not always extensive, but before making major purchases, most people seek at least some information from personal sources, public sources, and experiences.
Evaluation of Alternatives
By analyzing the schools attributes (price, prestige, quality) of the consideration set, consumers compare before deciding which one best meets their needs.
Do they offer your program of choice online?
Yes, all three options off the degree of chice online. This is really important for me because I need the flexibility. Due to me being a single mom, I need flexibility so I can still work to provide for my family while still pursing my educational goals.
Tuition / Program Cost
Maryville University$800/credit hourLindenwood University $597/credit hour Fontbonne University $775/credit hour
Accredition & Ranking
04 & 05
Purchase Decision | Post-Purchase Decision
Purchase Decision
In most cases consumers make a decsion based on rational motives, emotional motives, or a combination of the two. Rational motives being reasons based on logical evaluation and emotional motives being reasons based on nonobjective factors.
Post-Purchase Behavior
Marketing do not stop with the purchase of a product; what happens after a sale is important too. Consumers do not want to go through a complex decision process.
School of Choice
Some factors that helped me make my decison
In addition to some of the reasons listed on the right:- I've completed my Bachelors Degree here - Have access to 24/7 tech support - Lean on our dedicated team of student support coaches, here to support you through graduation - The website was also user friendly which made it easy to get/find information - The school is not far from me which means I can partipate in campus life things such as different events and organizations
Access coursework 100% online, with no campus visits required.
Build CPA skills with Becker CPA Exam preparation courses integrated directly into the curriculum.
Prepare for your future with a curriculum focused on upcoming changes to the CPA Exam.
Collabritive learning environment
Resources
Admin. (2023, February 24). Tuition and fees. Fontbonne University. Retrieved February 26, 2023, from https://www.fontbonne.edu/admission-aid/scholarships-tuition/tuition-fees/ Cole, B. (2012). How to win friends and influence people in the Digital age. Simon & Schuster Paperbacks. Ebert, R. J., & Griffin, R. W. (2019). Business essentials. Pearson. Master of accountancy (MACC). Lindenwood University. (n.d.). Retrieved February 26, 2023, from https://www.lindenwood.edu/business/evening-and-graduate/master-of-accountancy-macc/ Online master of science in accounting. Maryville Online. (n.d.). Retrieved February 26, 2023, from https://online.maryville.edu/lpap-msacc/?Access_Code=MVU-MSACC-SEO2&utm_campaign=MVU-MSACC-SEO2&_ga=2.248523790.866457109.1677451200-950033527.1677451199 Tuition 2023-24. Lindenwood University. (n.d.). Retrieved February 26, 2023, from https://www.lindenwood.edu/admissions/student-financial-services/tuition/
Thanks!