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Dolce Mayanga

Created on February 25, 2023

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Transcript

ONFON MOBILE CUSTOMER RETENTION PROPOSAL

DISCUSSION

  • Registration process
  • System
  • Selling phones online
  • Having own BAs at shops
  • Qualification for after sales process
  • Loans on completion of RRP
  • Qualification for additional device financing after Loan completion
  • Onfon Marketplace
  • OM Agents
  • Affiliate Marketing
  • Onfon Mobile advertising
ONFON MOBILE

CUSTOMER RETENTION PROPOSAL

PROBLEM STATEMENT

Onfon Mobile does not give customers an opportunity to earn through the platform, has a short lifetime for its customers and does not give any incentives for onboarding or committing to daily installments other than the functionality of the smartphone itself.

TOTAL PHONES SOLD: 13,166

Possible solutions and ProposalRegistration Process -Dial *797" should be able to register you once and give the number of phones you qualify for -In making deposits, system can be improved to be able to tell if customer has an outstanding loan before going on with the whole process to save on timeproposal comes in:Once the system is improved to show customers balance it can also show the markupuntil when the customer is eligible for taking up another loan Marketing -Creating a brand name, Affiliate marketing: creating jobs for the customer---ONFON MARKET- Boost sales : through creating visibility for his/herproducts on our onfonmaketapp - Also enable customer interactions through mugs, caleenders, biros, carrier bags, caps, tshirts -BA given calenders n practical training CCR Prioritization -Phone prices -Visibility to customer payment -Fieldwork

ONFON IN AFRICA

SAMPLE MARKETPLACE MODEL (Customer Jobs)

"Sell on Onfon/ Make money with Onfon"

Step 1: Fill in a registration form Business registration form Bank account details Step 2: Training Complete training activate your seller account to ,manage your shop Step 3: List and sell your products Upload your best selling products and start selling Step 4: Get visibility from our campaigns and promotions Get insight on the best selling products

PROPOSAL STATEMENT

In order to retain our customers we propose after sales loans with lower interest rates and different levels, which will have our customers tied to us as it benefits them as well as create jobs for them