The NON-Designers Design Book
Robin Williams
OverView
1. 4 Basic Principles
2. Proximity
3. Alignment
4. Repetition
5. Contrast
6. Color
7. Typography
1. Four basic principles
four basic principles
Contrast: - Avoid elements on the page that are merely similar -If they are not the same, then make them very different. - Usually the most important visual attraction on a page—it’s what makes a reader look at the page in the first place. It also clarifies the communication. Repetition: -Repeat visual elements of the design throughout the piece. -This develops the organization and strengthens the unity. Alignment: Nothing should be placed on the page arbitrarily. -This creates a clean and sophisticated look. Proximity: Items relating to each other should be grouped close together. This helps organize information, reduces clutter, and gives the reader a clear structure.
2. proximity
principle of proximity
Group related items together. Move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits.
proximity
The basic purpose of proxity is to organise. How to master it? Try to just have three to five items on the page
3. Alignment
principle of alignment
Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page
Alignment
Alignment
If you are going to center a text, make sure it is intentional
The basic purpose of alignment is to unify and organise. How to master it? Be conscious and intentional about where you place elements and items.
4. Repetition
principle of Repetition
Repeat some aspect of the design throughout the entire piece.
The basic purpose of repetion is to unify and add visual representation. How to master it? Remain consistant in the elements you use
5. Contrast
principle of contrast
Contrast various elements of the piece to draw a reader’s eye into the page.
The basic purpose of contrast is to create interest and organize the page How to master it? Add contrast to typefaces
6. color
complementary colours
Colors directly across from each other, exact opposites, are complements. Because they’re so opposite, they often work best when one is the main color and the other is an accent.
Triad colours
A set of three colors equidistant from each other always creates a triad of pleasing colors. Red, yellow, and blue is an extremely popular combination for children’s products. Because these are the primary colors, this combination is called the primary triad.
Slpit complement Triad
Another form of a triad is the split complement. Choose a color from one side of the wheel, find its complement directly across the wheel, but use the colors on each side of the complement instead of the complement itself. This creates a combination that has a little more sophisticated edge to it. Below are just a couple of the various combinations.
Analogous colors
An analogous combination is composed of those colors that are next to each other on the wheel. No matter which two or three you combine, they all share an undertone of the same color, creating a harmonious combination.
Don't be afraid to experiement
THANK You
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Created on February 24, 2023
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Transcript
The NON-Designers Design Book
Robin Williams
OverView
1. 4 Basic Principles
2. Proximity
3. Alignment
4. Repetition
5. Contrast
6. Color
7. Typography
1. Four basic principles
four basic principles
Contrast: - Avoid elements on the page that are merely similar -If they are not the same, then make them very different. - Usually the most important visual attraction on a page—it’s what makes a reader look at the page in the first place. It also clarifies the communication. Repetition: -Repeat visual elements of the design throughout the piece. -This develops the organization and strengthens the unity. Alignment: Nothing should be placed on the page arbitrarily. -This creates a clean and sophisticated look. Proximity: Items relating to each other should be grouped close together. This helps organize information, reduces clutter, and gives the reader a clear structure.
2. proximity
principle of proximity
Group related items together. Move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits.
proximity
The basic purpose of proxity is to organise. How to master it? Try to just have three to five items on the page
3. Alignment
principle of alignment
Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page
Alignment
Alignment
If you are going to center a text, make sure it is intentional
The basic purpose of alignment is to unify and organise. How to master it? Be conscious and intentional about where you place elements and items.
4. Repetition
principle of Repetition
Repeat some aspect of the design throughout the entire piece.
The basic purpose of repetion is to unify and add visual representation. How to master it? Remain consistant in the elements you use
5. Contrast
principle of contrast
Contrast various elements of the piece to draw a reader’s eye into the page.
The basic purpose of contrast is to create interest and organize the page How to master it? Add contrast to typefaces
6. color
complementary colours
Colors directly across from each other, exact opposites, are complements. Because they’re so opposite, they often work best when one is the main color and the other is an accent.
Triad colours
A set of three colors equidistant from each other always creates a triad of pleasing colors. Red, yellow, and blue is an extremely popular combination for children’s products. Because these are the primary colors, this combination is called the primary triad.
Slpit complement Triad
Another form of a triad is the split complement. Choose a color from one side of the wheel, find its complement directly across the wheel, but use the colors on each side of the complement instead of the complement itself. This creates a combination that has a little more sophisticated edge to it. Below are just a couple of the various combinations.
Analogous colors
An analogous combination is composed of those colors that are next to each other on the wheel. No matter which two or three you combine, they all share an undertone of the same color, creating a harmonious combination.
Don't be afraid to experiement
THANK You