TIMELINE COMPARISON

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Examples

A Vizient Story weaves in several different voices who can weigh in on a single topic, including SMEs and members or suppliers (as appropriate/approved)

Multiple Perspectives

Who's in It?

SMEs speak directly to the reader in their own voice

First/Second Person (I/me/you)

Told objectively by the brand journalist

Third Person (they/them)

What's the POV?

Blogs should convey general thought leadership related to relevant industry topics and trends. They should avoid discussing specific Vizient work. Note: A Vizient blog is not intended to directly sell a Vizient product or service.

Industry Trends

Vizient Stories should illustrate Vizient's crucial role as a guide in healthcare and business, whether by focusing on important work that is in process/completed or by telling the stories of difference makers within the organization. Note: A Vizient Story is not intended to directly sell a Vizient product or service.

Vizient/Customers

What's the Focus?

Please reach out to your brand journalist with your idea and for an editorial calendar discussion prior to writing. We're happy to support you in the writing process ... we're in this together!

SME(s)

A blog reflects the expertise of an individual SME or small group of SMEs.

SME Perspective

Erin Cristales, Kayla Green or Randena Hulstrand

Brand Journalist

Who Writes It?

Blog

Vizient Story

Questions? Contact kris.muller@vizientinc.com

A guide to selecting the best content approach

Vizient Story vs. Blog