TIMELINE COMPARISON

Vizient Story vs. Blog

A guide to selecting the best content approach

Blog

Vizient Story

Brand Journalist

Erin Cristales, Kayla Green or Randena Hulstrand

SME(s)

Who Writes It?

Please reach out to your brand journalist with your idea and for an editorial calendar discussion prior to writing. We're happy to support you in the writing process ... we're in this together!

Vizient/Customers

What's the Focus?

Industry Trends

Blogs should convey general thought leadership related to relevant industry topics and trends. They should avoid discussing specific Vizient work. Note: A Vizient blog is not intended to directly sell a Vizient product or service.

Vizient Stories should illustrate Vizient's crucial role as a guide in healthcare and business, whether by focusing on important work that is in process/completed or by telling the stories of difference makers within the organization. Note: A Vizient Story is not intended to directly sell a Vizient product or service.

First/Second Person (I/me/you)

Third Person (they/them)

What's the POV?

Told objectively by the brand journalist

SMEs speak directly to the reader in their own voice

Multiple Perspectives

SME Perspective

A blog reflects the expertise of an individual SME or small group of SMEs.

Who's in It?

A Vizient Story weaves in several different voices who can weigh in on a single topic, including SMEs and members or suppliers (as appropriate/approved)

Examples

Read HERE

Read here

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Questions? Contact kris.muller@vizientinc.com