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Green consumer behavior model

Carlos Arturo Morales

Created on February 22, 2023

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Jennnifer Castro and Carlos Morales

green consumer behavior model

Marketing variables

Information research

Evaluation of alternatives

Problem recoginition

Purchase decision

Post-purchase behavior

External variables

Internal variables

Jennnifer Castro

Modelo del comportamiento del consumidor

Variables de marketing

Buscar información

Evaluar alternativas

Reconocer el problema

Decisión de compra

Comportamiento post-compra

Variables externas

Variables internas