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Innovation Ambition Matrix

KL Shum

Created on February 22, 2023

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Transcript

TRANSFORMATION

CREATE NEW MARKET TARGET CUSTOMER NEED

ADJACENT

ENTER ADJACENT MARKETS, SERVE ADJACENT CUSTOMERS

CORE

SERVE EXISTING MARKETS & CUSTOMERS

CURRENT

ADD INCREMENTAL PRODUCT & ASSETS

USING EXISTING PRODUCT & ASSETS

DEVELOP NEW PRODUCT & ASSETS

DIGITAL PROPOSITION

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