TRANSFORMATION
CREATE NEW MARKET TARGET CUSTOMER NEED
ADJACENT
ENTER ADJACENT MARKETS, SERVE ADJACENT CUSTOMERS
CORE
SERVE EXISTING MARKETS & CUSTOMERS
CURRENT
ADD INCREMENTAL PRODUCT & ASSETS
USING EXISTING PRODUCT & ASSETS
DEVELOP NEW PRODUCT & ASSETS
DIGITAL PROPOSITION
created on genially
Innovation Ambition Matrix
KL Shum
Created on February 22, 2023
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Transcript
TRANSFORMATION
CREATE NEW MARKET TARGET CUSTOMER NEED
ADJACENT
ENTER ADJACENT MARKETS, SERVE ADJACENT CUSTOMERS
CORE
SERVE EXISTING MARKETS & CUSTOMERS
CURRENT
ADD INCREMENTAL PRODUCT & ASSETS
USING EXISTING PRODUCT & ASSETS
DEVELOP NEW PRODUCT & ASSETS
DIGITAL PROPOSITION
created on genially