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DIGITAL BASIC PRESENTATION

Xinyi Wu

Created on February 20, 2023

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Transcript

  • Decathlon is using connected technology to make sports more accessible, including IoT devices and AR/VR headsets. This can offer customers a unique and immersive experience (Deslandes, 2022).
  • Furthermore, Decathlon plans to integrate its online services with its physical stores, offering repair workshops and "click-and-collect" services to incentivise customers to visit stores more frequently (Rigby, 2020). On top of this, Decathlon's mobile app also offers convenient features such as product suggestions, order tracking, store locator, and loyalty benefits.
  • Decathlon introduced a "scan to go" self-checkout solution, where consumers can scan the RFID label on products and pay via phone, reducing wait times (Rigby, 2020). the self-checkout machine also allows placing the entire basket of products into a box, where the RFID can be detected and listed on the payment page, providing a smooth checkout experience and improving the shopping experience.