Email Communication Best Practices

Email CommunicationBest Practices

For Employee Engagement, Talent Acquisition and General Communication Part 1

Purpose

This presentation is designed to provide Premium employees with tips on writing engaging, streamlined and effective emails.

Is Email the Best Approach?

Table of Contents

Planning Your Email

Simplifying the Format

Review Time!

Before crafting an email, ask yourself: Is email the best approach?

Email is preferred in many cases, but it's not always the right method.

Is it relevant to all corporate-classified employees or Premium Leadership?

Does your message contain sensitive/private information?

Consider calling or setting up a quick chat instead.

Contact Marketing to create a post on The Point intranet, or for Leadership, Consider announcing it on the leadership meeting team thread.

Do you need an immediate response?

Is your message related to a service order?

Consider a 360 message or text blast.

Consider calling, texting or Teams chat (depending on audience).

Planning Your Message

4 Steps

Step 1

Step 4

Step 2

Step 3

Quality > Frequency.

Create value.

Make an outline.

Anticipate questions.

+ info

+ info

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Click the +info above to find out more

Simplifying the format.

When in doubt, keep it simple with these tips:

Simplifying the format.

When in doubt, keep it simple with these reminders:

Stick to a single font for best readability. Less is more. Use short and succinct headlines and be sure to left align body text

Font and Text:

Simplifying the format.

When in doubt, keep it simple with these reminders:

Screenshots often convey information more succinctly than words – just make sure your image does not affect the layout of your email. Ensure any images and charts are readable on small screens. Be careful with black graphics or PNGs as they may disappear in dark mode.

Imagery:

Simplifying the format.

When in doubt, keep it simple with these reminders:

At least 50% of email opens happen on mobile devices. The reader doesn't want to scroll to find the important details.

Mobile view:

Simplifying the format.

When in doubt, keep it simple with these reminders:

If you need a more robust / designed email than your email platform allows, partner with marketing. Mass email communications should look and feel like a piece of Premium content. Be sure to give plenty of lead time (5 business days minimum). Submit a request at premiumretail.com/marketing

Email design:

Let's Review

question 1

If a message contains sensitive or private information, which method would be the best approach?

Emailing

Calling

Texting

Group Chat

1/3

question 2

True or False? Sending multiple emails on the same topic, is the best way to make it stick.

True

False

2/3

question 3

If you need a more robust / designed email than your email platform allows, you should...?

Throw something together

Partner with Your Manager

Partner with Marketing

Text the message

3/3

Completed!

review answers

retake quiz

Thanks for your joining!

See you for Part 2!

Correct!

If you message contains sensitive or private information, consider calling or setting up a quick chat with that person.

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Correct!

When it comes to creating emails, it is all about Quality over frequency. After getting a broad view of the content you hope to cover, strategize if you should write one email or break it into several. Sending too many emails on the same topic can cause email fatigue.

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Correct!

If you need a more robust / designed email than your email platform allows, partner with marketing.Mass email communications should look and feel like a piece of Premium content. Be sure to give plenty of lead time (5 business days minimum). Submit a request at premiumretail.com/marketing

next

Incorrect

Try again, you have got it this time!

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Incorrect

Try again, you have got it this time!

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Incorrect

Try again, you have got it this time!

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