DIGITAL MARKETING ENGLISH

Quiz

Concepts digital marketing

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Question 1/10

Which are the key areas of digital marketing?

Outbound Mktg- Inbound Mktg- Social Media & Mobile technology

Content Mktg-Inbound Mktg-Social Media

SEM/SEO-Video ads-Search ads

Question 2/10

The main tools of Outbound marketing are...

SEO-Website optimization-Social media

Emails-Search ads-Video ads-Display ads

All the options above are correct

Question 3/10

The concept of Omnichannel

includes all available touchpoints and channels

does not include traditional marketing

is the basis of E-Commerce

Question 4/10

E-Commerce has improved the shopping experience:

but challenges with electronic payments remain

but lack of physical contact is still a challenge

thanks to the overwhelming convenience of shopping anywhere at any time

Question 5/10

Which of this is NOT an objective of Content Marketing:

To lead the rankings in social media interactions (mentions, tweets, etc)

To convince our customers to engage with our brand online

To have experts and influencers talk, share and publish our company´s information

Question 6/10

Which are e-mail marketing process metrics?

New subscriptions-Conversion rate- Acquisition cost

Accept rate-Bounce rate-Open rate-Click-Through rate

Alll of the above

Question 7/10

80% of internet sessions start with a search using...

Paid links

Organic links

Key Words

Question 8/10

Display ads

are also called banner ads

are used for brand awareness and to drive immediate action

main key indicator is Return per Customer

Question 9/10

Google´s rankings are based on

Algorythms & Authority

Relevance & Authority

Impressions & Relevance

Question 10/10

Social media marketing

requires careful planning and long-term commitment

delivers results in the short-term

is fairly easy to measure with today´s analytical tools

WRONG

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