Cialdini's
6 principles of persuasion
These can be a powerful tool to influence people’s behavior and decision-making in a variety of situations. Knowing and understanding these principles can help you become a better communicator and negotiator. Select the + buttons to read more.
05
05
04
03
01
02
LIKEABILITY
SCARCITY
CONSENSUS
COMMITMENT
AUTHORITY
RECIPROCITY
Saying yes to people because they like them
Saying yes to recommendations that are endorsed by the majority
Saying yes to things that are thought to be scarce or rare
Saying yes to align with existing commitments they have made
Saying yes to people in positions of authority
Saying yes to people you owe something to
Cialdini
Helen Hill
Created on February 14, 2023
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Transcript
Cialdini's
6 principles of persuasion
These can be a powerful tool to influence people’s behavior and decision-making in a variety of situations. Knowing and understanding these principles can help you become a better communicator and negotiator. Select the + buttons to read more.
05
05
04
03
01
02
LIKEABILITY
SCARCITY
CONSENSUS
COMMITMENT
AUTHORITY
RECIPROCITY
Saying yes to people because they like them
Saying yes to recommendations that are endorsed by the majority
Saying yes to things that are thought to be scarce or rare
Saying yes to align with existing commitments they have made
Saying yes to people in positions of authority
Saying yes to people you owe something to