Persuasive Writing Unit
Advertising Techniques
How do advertisers get us to buy their product?
Start
Learning Objectives
I can identify what advertising technique is being used
I can understand the goal of advertisers
I can define the advertising techniques used by advertisers.
Bandwagon
Promotional/Bribe
Facts and Statistics
Emotional Appeal
Advertising Techniques
Questioning the Customer
Patriotic
Unfinished Ads
Endoresements
EMotional AppeaL
This technique of advertising is done with the help of two factors - needs of consumers and fear factor.
An example of emotional appeal advertising can be seen in this video by the ASPCA. It uses pictures and videos of neglected and abused dogs. The goal of this advertisement is for the customer to feel sad and donate to the ASPCA.
+ ino
Promotional ADVERTISING
This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the consumers.
bANDWAGON ADVERTISING
This type of technique involves convincing the customers to join a group of people who have bought this product and be on the winning side. Click on the picture to read an article about the pros and cons of bandwagon advertising.
FACTS AND STATISTICS ADVERTISING
Here, advertisers use numbers, proofs, and real examples to show how good their product works.
Click on the picture to see another example of statistics and facts in advertising
unfinished ads
The advertisers here play with words by saying that their product works better, but don’t answer how much more than the competitor.
ENDORSEMENT ADVERTISING
The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experience with it.
patriotic advertisements
These ads show how one can support their country while he uses their product or service.
QUESTIONING THE CUSTOMER
The advertisers using this technique ask questions to the consumers to get response for their products.
Advertising Techniques
ABBY CONNORS
Created on February 11, 2023
To wrap up our persuasive writing unit, we are going to look at another art of persuasion, and that is advertising. Today we are going to learn about the different advertising techniques used by advertisers!
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Transcript
Persuasive Writing Unit
Advertising Techniques
How do advertisers get us to buy their product?
Start
Learning Objectives
I can identify what advertising technique is being used
I can understand the goal of advertisers
I can define the advertising techniques used by advertisers.
Bandwagon
Promotional/Bribe
Facts and Statistics
Emotional Appeal
Advertising Techniques
Questioning the Customer
Patriotic
Unfinished Ads
Endoresements
EMotional AppeaL
This technique of advertising is done with the help of two factors - needs of consumers and fear factor.
An example of emotional appeal advertising can be seen in this video by the ASPCA. It uses pictures and videos of neglected and abused dogs. The goal of this advertisement is for the customer to feel sad and donate to the ASPCA.
+ ino
Promotional ADVERTISING
This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the consumers.
bANDWAGON ADVERTISING
This type of technique involves convincing the customers to join a group of people who have bought this product and be on the winning side. Click on the picture to read an article about the pros and cons of bandwagon advertising.
FACTS AND STATISTICS ADVERTISING
Here, advertisers use numbers, proofs, and real examples to show how good their product works.
Click on the picture to see another example of statistics and facts in advertising
unfinished ads
The advertisers here play with words by saying that their product works better, but don’t answer how much more than the competitor.
ENDORSEMENT ADVERTISING
The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experience with it.
patriotic advertisements
These ads show how one can support their country while he uses their product or service.
QUESTIONING THE CUSTOMER
The advertisers using this technique ask questions to the consumers to get response for their products.