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THE DATA ICEBERG REV2.0
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Created on February 7, 2023
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Transcript
Are you aware of all the data you create?
The DATA Iceberg
PLAY
THE DATA ICEBERG
DATA...
is everywhere in your daily life. You might use a watch or app that registers your sleep, you use online maps to find your way and might watch the nice movie that Netflix recommended you. We and the devices we interact with produce lots of data, but not all this data is visible. Some data created by machines is never seen by us. Just like an iceberg that we can only see the top of, the largest part of the data we or our devices are producing is hidden underneath the surface.
THE DATA ICEBERG
GOAL OF THE GAME
Become more aware of the data you produce; by yourself, in interaction with a machine, or by a machine producing data about your data in an independent way.
YOUR TASK
Correctly categorise the data that is produced in the scenarios you are presented. TIP: In these scenarios, focus on the highlighted text.
THE DATA ICEBERG
You are presented three practice scenarios to familiarise yourself with the different data types. Don’t worry if you don’t know yet which data type to pick, just make your best guess!
START
THE DATA ICEBERG
PRACTICE SCENARIO 1
You write a tweet to express your disappointment in the weather this summer.
THE DATA ICEBERG
ANSWER: Visible raw data Unprocessed data created directly by human-machine interactions
Raw data is created by interactions of humans and machines, where humans provide the data to the machine. Data is called raw when it’s not processed yet and two types of raw data are content and sensor data. Content data is knowingly created by humans, for example when you provide personal details to set up an account for an app or upload a video on a platform. Sensor data is human data registered by a sensor, for example when your movements are registered by your smartwatch. This registration is not visible to you as a user, whereas the content data often is.
WRONG DATA TYPE
NEXT
THE DATA ICEBERG
ANSWER: Visible raw data Unprocessed data created directly by human-machine interactions
Raw data is created by interactions of humans and machines, where humans provide the data to the machine. Data is called raw when it’s not processed yet and two types of raw data are content and sensor data. Content data is knowingly created by humans, for example when you provide personal details to set up an account for an app or upload a video on a platform. Sensor data is human data registered by a sensor, for example when your movements are registered by your smartwatch. This registration is not visible to you as a user, whereas the content data often is.
CORRECT DATA TYPE
NEXT
THE DATA ICEBERG
PRACTICE SCENARIO 2
Instead of working yesterday, you used your time to watch funny cat videos on TikTok. When you log in today, the only thing that appears in your timeline are cats.
THE DATA ICEBERG
ANSWER: Visible analytical data Processed data created by machines after human-machine interactions
‘Data about data’ (metadata) that is created as a side effect of your interaction with a digital device. Machines can use algorithms to process and analyse the raw data you provide to create new types of data, which can be visible or invisible. Here, TikTok registered that you were watching many cat videos and determined that you have a preference for them. Invisible data that TikTok gathers, for example, is when you are watching, the time spent watching, and the location of the device you used.
WRONG DATA TYPE
NEXT
THE DATA ICEBERG
ANSWER: Visible analytical data Processed data created by machines after human-machine interactions
‘Data about data’ (metadata) that is created as a side effect of your interaction with a digital device. Machines can use algorithms to process and analyse the raw data you provide to create new types of data, which can be visible or invisible. Here, TikTok registered that you were watching many cat videos and determined that you have a preference for them. Invisible data that TikTok gathers, for example, is when you are watching, the time spent watching, and the location of the device you used.
CORRECT DATA TYPE
NEXT
THE DATA ICEBERG
PRACTICE SCENARIO 3
The Transmission Control Protocol (TCP) enables programs and computers to exchange messages using a network. It creates a connection between a source and a destination and breaks down the data in smaller data packages.
THE DATA ICEBERG
ANSWER: Functional data Data created by machines to enable machine to machine communication
This is data that is invisible to users, therefore it’s placed at the bottom of the iceberg. This data is necessary for applications and software to work and for machines to communicate with each other. Other examples include authentication steps or data sharing protocols. Some protocols become visible through your web address, for example http:// or https//: which both refer to protocols. For every interaction with a device, functional data is necessary as it ensures that machines and programs work and communicate properly. Thus, in every scenario in this game, functional data could be chosen as a correct answer, however, we ask you to choose it only if none of the other data types apply.
WRONG DATA TYPE
NEXT
THE DATA ICEBERG
ANSWER: Functional data Data created by machines to enable machine to machine communication
This is data that is invisible to users, therefore it’s placed at the bottom of the iceberg. This data is necessary for applications and software to work and for machines to communicate with each other. Other examples include authentication steps or data sharing protocols. Some protocols become visible through your web address, for example http:// or https//: which both refer to protocols. For every interaction with a device, functional data is necessary as it ensures that machines and programs work and communicate properly. Thus, in every scenario in this game, functional data could be chosen as a correct answer, however, we ask you to choose it only if none of the other data types apply.
CORRECT DATA TYPE
NEXT
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THE DATA ICEBERG
Now it’s up to you to pick the right data type. Don’t hesitate too long, you’ve got 30 seconds to make a choice! Remember: Focus on the highlighted part of the scenarios to categorise the data.
If you want to get back to the definitions of the data types during a scenario, click on:
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START
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THE DATA ICEBERG
..........
To plan my next bus journey I use an app where I add my bus stop and destination. The app shows me which busses I can take.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Visible raw data
You as a user provide the data about the bus stop and destinations, which is also shown to you by the app.
NEXT
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THE DATA ICEBERG
The correct answer is: Visible raw data
You as a user provide the data about the bus stop and destinations, which is also shown to you by the website.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
To plan my next bus journey I use an app where I add my bus stop and destination. The app shows me which busses I can take.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
To plan my next bus journey I use an app where I add my bus stop and destination. The app shows me which busses I can take.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Visible analytical data
The app calculates the best route for you based on your start and destination and shows this result.
NEXT
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THE DATA ICEBERG
The correct answer is: Visible analytical data
The app calculates the best route for you based on your start and destination and shows this result.
WRONG DATA TYPE
NEXT
bj2_wrng
THE DATA ICEBERG
To plan my next bus journey I use an app where I add my bus stop and destination. The app shows me which busses I can take.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
I visit a website and click on several links.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Invisible raw data
The click itself is raw data created by you as a user, which is not visible to you.
NEXT
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THE DATA ICEBERG
The correct answer is: Invisible raw data
The click itself is raw data created by you as a user, which is not visible to you.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
I visit a website and click on several links.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
I drive my electric car and the car sends data to the manufacturer about my driving style.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Invisible analytical data
The car’s analytic system creates data using sensors and analyses it to determine your driving behaviour and style. This is data that is not displayed or that you can see yourself, but it is sent to, for example, the manufacturer or an auto mechanic shop.
NEXT
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THE DATA ICEBERG
The correct answer is: Invisible analytical data
The car’s analytic system creates data using sensors and analyses it to determine your driving behaviour and style. This is data that is not displayed or that you can see yourself, but it is sent to, for example, the manufacturer or an auto mechanic shop.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
I drive my electric car and the car sends data to the manufacturer about my driving style.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
When you use the Internet, the Internet Protocol (IP) enables you to communicate and exchange data with other devices on the Internet. The IP defines the address of the device that should receive the data.
TIME'S UP!
HH:MM:SS
NEXT
THE DATA ICEBERG
The correct answer is: Functional data
The Internet Protocol is an example of a protocol that your device needs to be able to use the Internet.
NEXT
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THE DATA ICEBERG
The correct answer is: Functional data
The Internet Protocol is an example of a protocol that your device needs to be able to use the Internet.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
When you use the Internet, the Internet Protocol (IP) enables you to communicate and exchange data with other devices on the Internet. The IP defines the address of the device that should receive the data.
CORRECT DATA TYPE
NEXT
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THE DATA ICEBERG
..........
I use a smartwatch to record various biomarkers. For example, the watch records my heartbeat and visualises the different heart rate zones I was in during an exercise.
TIME'S UP!
HH:MM:SS
NEXT
THE DATA ICEBERG
The correct answer is: Visible analytical data
Your watch has a sensor that registers raw data: your heartbeat. From your heartbeat, the watch calculates heart rate zones and visualises this.
NEXT
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THE DATA ICEBERG
The correct answer is: Visible analytical data
Your watch has a sensor that registers raw data: your heartbeat. From your heartbeat, the watch calculates heart rate zones and visualises this.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
I use a smartwatch to record various biomarkers. For example, the watch records my heartbeat and visualises the different heart rate zones I was in during an exercise.
CORRECT DATA TYPE
NEXT
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THE DATA ICEBERG
..........
To listen to music I use the app Spotify where I create a profile from scratch, without using my social network account.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Visible raw data
You provide the app Spotify with your personal details and the app saves this raw data into a profile of you.
NEXT
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THE DATA ICEBERG
The correct answer is: Visible raw data
You provide the app Spotify with your personal details and the app saves this raw data into a profile of you.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
To listen to music I use the app Spotify where I create a profile from scratch, without using my social network account.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
I connect a mouse to my laptop by plugging it into the USB port. My laptop detects the mouse and sends packages of data from my mouse to the computer.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Functional data
This is another example of a data stream between two devices: your mouse and laptop. A USB protocol ensures that data can be transferred back and forth in small packages.
NEXT
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THE DATA ICEBERG
The correct answer is: Functional data
This is another example of a data stream between two devices: your mouse and laptop. A USB protocol ensures that data can be transferred back and forth in small packages.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
I connect a mouse to my laptop by plugging it into the USB port. My laptop detects the mouse and sends packages of data from my mouse to the computer.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
..........
To prepare for my next holiday I use my search engine to find nice walking routes in the area. My search engine stores the websites I visit, and the clicks and mouse movements on the websites.
TIME'S UP!
HH:MM:SS
NEXT
THE DATA ICEBERG
The correct answer is: Invisible raw data
When you visit websites, you as a user create data: the entered website address, clicks, and mouse movements. This data is not visualised or shown to you.
NEXT
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THE DATA ICEBERG
The correct answer is: Invisible raw data
When you visit websites, you as a user create data: the entered website address, clicks, and mouse movements. This data is not visualised or shown to you.
WRONG DATA TYPE
NEXT
se_wrng
THE DATA ICEBERG
To prepare for my next holiday I use my search engine to find nice walking routes in the area. My search engine stores the websites I visit, and the clicks and mouse movements on the websites.
CORRECT DATA TYPE
NEXT
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THE DATA ICEBERG
..........
I have booked a flight using my laptop and I received advertisements for hotels at the same destination on my mobile phone browser.
HH:MM:SS
TIME'S UP!
NEXT
THE DATA ICEBERG
The correct answer is: Visible analytical data
When you booked your flight, this information was saved by your browser and linked to you. Based on the destination of your flight, your browser determines hotel recommendations and shows this information when you use the browser again on your mobile phone.
NEXT
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THE DATA ICEBERG
The correct answer is: Visible analytical data
When you booked your flight, this information was saved by your browser and linked to you. Based on the destination of your flight, your browser determines hotel recommendations and shows this information when you use the browser again on your mobile phone.
WRONG DATA TYPE
NEXT
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THE DATA ICEBERG
I have booked a flight using my laptop and I received advertisements for hotels at the same destination on my mobile phone browser.
NEXT
CORRECT DATA TYPE
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THE DATA ICEBERG
Congratulations! You have worked your way through all 10 data-producing scenarios! We encounter interactions with machines regularly in our daily lives. As you might have experienced, it can be quite difficult to describe what data is produced. And not all data is visible, so being aware of invisible data types can help you in deciding what data you actually want to share!
Here you can find some tips to prevent the creation of data about your online behaviour and interactions with machines.
If you want to know more about what data is out there about you and which data is collected by companies, go here
Your results:
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bj2_right
clk_right
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car_right
ip_right
sm_right
sa_right
usb_right
se_right
ba_right
bj2_wrng
clk_wrng
car_wrng
ip_wrng
sm_wrng
sa_wrng
usb_wrng
se_wrng
ba_wrng
Try again?