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PR Guide

Jody Nelson

Created on February 2, 2023

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Transcript

Every press release you send with Business Wire…

…builds overall brand visibility

…provides a better reader experience

…supports story comprehension

…generates social discussions

…drives inbound traffic

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Boosts Brand Visibility

Headline

Logo

Headline: To provide visibility in search engines, we use the first 5-8 words of your headline in your release’s URL. Logo: Your full-color logo is displayed with your press release and is visible even if your release isn’t viewed in full. Company Information: Share who you are by including vital company information in the sidebar next to your release. Multimedia: Captions accompany all visual assets, increasing the likelihood of media usage.

Company Info

Multimedia

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Boosts Brand Visibility

Headline: To provide visibility in search engines, we use the first 5-8 words of your headline in your release’s URL. Logo: Your full-color logo is displayed with your press release and is visible even if your release isn’t viewed in full. Company Information: Share who you are by including vital company information in the sidebar next to your release. Multimedia: Captions accompany all visual assets, increasing the likelihood of media usage.

Logo

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Boosts Brand Visibility

Headline

Logo

Headline: To provide visibility in search engines, we use the first 5-8 words of your headline in your release’s URL. Logo: Your full-color logo is displayed with your press release and is visible even if your release isn’t viewed in full. Company Information: Share who you are by including vital company information in the sidebar next to your release. Multimedia: Captions accompany all visual assets, increasing the likelihood of media usage.

Company Info

Multimedia

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

A Better Reader Experience

Formatting: Our patented NX network quickly and reliably delivers your formatted news, including shaded tables, bulleted lists, and more. Multimedia: Include multimedia to help tell your story through visuals and engage a broader audience. Release Versions: Translation services are included with international distributions to help you connect with readers in their native language. More News: This feature displays your three most recent press releases, allowing viewers to learn more about your company.

Release Versions

Multimedia

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

A Better Reader Experience

Formatting: Our patented NX network quickly and reliably delivers your formatted news, including shaded tables, bulleted lists, and more. Multimedia: Include multimedia to help tell your story through visuals and engage a broader audience. Release Versions: Translation services are included with international distributions to help you connect with readers in their native language. More News: This feature displays your three most recent press releases, allowing viewers to learn more about your company.

More News

Formatting

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

A Better Reader Experience

Formatting: Our patented NX network quickly and reliably delivers your formatted news, including shaded tables, bulleted lists, and more. Multimedia: Include multimedia to help tell your story through visuals and engage a broader audience. Release Versions: Translation services are included with international distributions to help you connect with readers in their native language. More News: This feature displays your three most recent press releases, allowing viewers to learn more about your company.

Release Versions

Multimedia

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Supports Story Comprehension​

Headline

Headline​: Share the main points of your news in this highly visible location. Release Summary​: Providing a summary of your news allows readers to understand your announcement at a glance. Pull Quotes​: Our pull quote feature catches readers' eyes and allows you to highlight your most compelling information in an engaging format. Translations​: When targeting international media, we help you translate your news to ensure your message is conveyed properly.

Release Summary

Translations

Pull Quotes

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Generates Social Discussions

Social Integration​: We’ve made it easy for viewers to easily access your social media information and post about your news. Post This: Text within quote marks from your release appears as pull quotes and can be posted to X with the click of a button, or you can craft a custom post. Share Buttons​: Providing direct links to your active social platform pages, plus relevant hashtags, we make it easy for readers to share your news with their followers.

Post This

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Generates Social Discussions

Social Integration​: We’ve made it easy for viewers to easily access your social media information and post about your news. Post This: Text within quote marks from your release appears as pull quotes and can be posted to X with the click of a button, or you can craft a custom post. Share Buttons​: Providing direct links to your active social platform pages, plus relevant hashtags, we make it easy for readers to share your news with their followers.

Share Buttons

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Generates Social Discussions

Social Integration​: We’ve made it easy for viewers to easily access your social media information and post about your news. Post This: Text within quote marks from your release appears as pull quotes and can be posted to X with the click of a button, or you can craft a custom post. Share Buttons​: Providing direct links to your active social platform pages, plus relevant hashtags, we make it easy for readers to share your news with their followers.

Post This

Story Comprehension

Reader Experience

Drives Inbound Traffic

Brand Visibility

Social Discussions

Drives Inbound Traffic

Logo

Logo​: Your logo is hyperlinked to your site to maximize inbound traffic opportunities. Company Information​: Provide readers with details about your organization and include a link to your website. Hyperlinks​: Clickable throughout your release, hyperlinks take readers to landing pages and websites related to your news.   Contacts: Display your media, investor, and other contact names with clickable email links for direct contact.

Company Info

Contacts

Hyperlinks

Contact

We’re here to help.

www.businesswire.com

+1.888.381.9473

info@businesswire.com