Sugar Bullet Overview for Maxinity team

Sugar Bullet Overview for Maxinity Team

26th January 2023

About me

• Marketing Consultant - work with companies to understand target market, positioning and how best to market themselves. Then project manage.
• Work with a variety of businesses including Geoff's other business Premieredge.
• Been in marketing since 1993 - worked with Capital Radio, Leo Burnett, Kraft Foods (now Mondalez), Bristol Hippodrome before setting up Sugar Bullet 14 years ago.

What I do for Maxinity

• Ensure that the outward face of the brand is connecting with your customers and target market
• Website & print
• Case Studies etc
• Drive awareness and engagement with the brand
• Blogs
• LinkedIn - need your help on this one!
• Exhibitions - e.g. AMEE and ADEE
• Customer emails
• eAssessment awards

What I do for Maxinity

• Ensure that the outward face of the brand is connecting with your customers and target market
• Website & print
• Case Studies etc
• Drive awareness and engagement with the brand
• Blogs
• LinkedIn - need your help on this one!
• Exhibitions - e.g. AMEE and ADEE
• Customer emails
• eAssessment awards

What I do for Maxinity

• Keep an eye on competitors and what they are doing
• Competitor reviews
• Suggestions of how Maxinity could improve
• Measurement
• Google analytics
• LinkedIn analytics
• Exhibition follow up

Maxinity Target Audience & Positioning

• Target Audience:
• Institutions that run courses and administer exams within Healthcare sector [medical, dental, pharmaceutical and veterinary] .
• Posititioning
• To (medical, dental and veterinary) learning providers, Maxinity are the course and exam management company that can make your life easier, because all their products are designed for the secure collaboration and delivery of the complete process from start to finish

Website

LinkedIn

AMEE