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CSR

damien.de-rocker

Created on January 19, 2023

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Transcript

ETLV Myths and realities of CSR

A brief history of CSR

Andrew Carnegie challenged wealthy people to support social cause

CSR's Timeline

1889

Triple bottom line

First definition of CSR

1984

1953

1994

1914

5 dollars a day

2015

1970

1987

Shareholder theory

How Corporate Responsibility Is Influencing Consumer Buying Decisions ?

Shoppers seek out eco-friendly products

Shoppers will boycott irresponsible businesses

Shoppers amplify CSR messaging

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