Business Capstone
By: Flin Nguyen
Introduction
My idea was to customize Nike shoe boxes into adorable, stylish mini bags. Then launch an online and offline store where people may purchase that item at anytime.
The permission to utilise the Nike brand name.
Introduction
Business name
USP
Audiences
index
Market Research
4P'
Video
Thank You !
Business name
Unique Selling Point (USP)
- Exclusive products
- No competitors
- Good cost control
AUDIENCES
Interest
Aesthetic, DistinctiveStreetwear, ect...
16 +
Market Research
4P'S
Place
Product
Price
Promotion
Most of my products are made of Nike shoe boxes. On the countertop, I start by placing a piece of PVC. Second, I cut the shoebox into the necessary parts and gave them the desired shapes. I covered it with a piece of PVC in the third step. Finally, sew them together to form the hem of the bag.
product Price
The price of the bag will be 30$ forward.
Placement
- Online Store:
- Focus on the quality of the bags
- People can buy goods anywhere, anytime
- Reach and exploit more customers
- Open 24/7
- Offline Store:
- On the G floor of our Magnolia Hotel
- Open from 8:30 am to 10:45 pm
Promotion
Marketing on social platforms: TikTok Instagram Facebook
Customers who stay at our Magnolia hotel also enjoy special offers such as discounts, gifts, which are only available in our store on the ground floor of our hotel.
Video
Thank You !
Business Capstone
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Created on January 19, 2023
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Transcript
Business Capstone
By: Flin Nguyen
Introduction
My idea was to customize Nike shoe boxes into adorable, stylish mini bags. Then launch an online and offline store where people may purchase that item at anytime.
The permission to utilise the Nike brand name.
Introduction
Business name
USP
Audiences
index
Market Research
4P'
Video
Thank You !
Business name
Unique Selling Point (USP)
AUDIENCES
Interest
Aesthetic, DistinctiveStreetwear, ect...
16 +
Market Research
4P'S
Place
Product
Price
Promotion
Most of my products are made of Nike shoe boxes. On the countertop, I start by placing a piece of PVC. Second, I cut the shoebox into the necessary parts and gave them the desired shapes. I covered it with a piece of PVC in the third step. Finally, sew them together to form the hem of the bag.
product Price
The price of the bag will be 30$ forward.
Placement
Promotion
Marketing on social platforms: TikTok Instagram Facebook
Customers who stay at our Magnolia hotel also enjoy special offers such as discounts, gifts, which are only available in our store on the ground floor of our hotel.
Video
Thank You !