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Chanel company

marion verheyden

Created on January 17, 2023

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Transcript

COMPAGNY PRESENTATION"CHANEL"

SUMMARY

Marketing Strategy

Presentation

History

Communication Strategy

Products

Competing brands

Location

Presentation

  • Name of Compagny: cHANEL
  • tYPE of compagny: Simplified joint stock compagny
  • Headquarter: Neuilly-sur seine
  • Location: international
  • Turnover: 15,6 billions $

History

1910
1921
1960
1993
1971
1939
1954
2011

Products

SCENT, CARE, SUNGLASSES

Makeup

BAGS

The first parfume

First shop in DEAUVILLE, in 1912
360 POINT OF SALE IN WORLD

One of coco chanel's famous phrases says"fashion goes out of fashion, style nerver"

Marketing strategy

Communcation strategy

Competing brands

Quote

"Une femme sans parfum est une femme sans avenir."COCO CHANEL

THANK YOU!