Digital communication : Instagram

Form of digital communication: Instagram and its features

Buompane Attilio, V Sco.A

Index

07

How Instagram changed society

01

Digital communication

08

'Instagram Reels'

02

How to use Instagram

09

Instagram vs TikTok

03

Instagram features

10

Instagram tips and tricks

My experience with Instagram

04

Example of digital communication channel

Think of any medium you've recently used to speak with a friend or familiar. Whatever medium you chose, it's an example of a channel of communication

A communication channel is a form of media that enables you to interact with one or many people.They're also commonly known as contact channels. We'll be looking at a whole range of different communication channels for this discussion, so make use of our contents bar to navigate.

WELCOME

What's the digital communication?

Why is digital communication important?

The necessities

The statistic

The supremacy of technology

Digital and mobile communication

Digital communication is the use of online tools like email, social media messaging. Even something as simple as reading the text on a webpage like this can be considered digital communication.. Here are some examples of the most common digital methods used for internal communication amongst team members: Email Instant messaging Project management apps Video conferencing software

Arguably the newest development for both external and internal communication, for both business and external communication, mobile channels include pretty much every digital channel we've already mentioned, in addition to:Mobile calls SMS text messages Instant messaging apps like WhatsApp Video calls

History of Instagram, the wildly popular photo-sharing app with over a billion users

Instagram extend the maximum video length to 60 seconds.

IOS release through iTunes App store app

April 3 , 2012

First 15 sec videos

2012-2013

April 2017

Oct. 6 ,2010

First controversy and the sentence in the Terms of Service Police

Android release

Worldwide company: 700 Mln active users

2013

2016

Instagram ,the fastest growing app that is shaping the future

Instagram is a free social media platform for sharing photos and videos with your followers. It's become an especially popular way to connect with brands, celebrities, and friends. Instagram has an array of features, from short-form videos to live streaming and private messaging. It's holding so many new features within it, and these features are playing a key role in shaping the future

Instagram is the only application that serves more than 80 countries

1.3

1.3 monthly active users

400

There are more than 400 million stories posted daily by its users

80

How many could argue that Instagram is a social media network like no other ?

The popular user base platform is built almost entirely around sharing images and videos. This visual twist is why Instagram is the cultural powerhouse it is today — "Instagramming" is officially a verb now.

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It's hard to remember a time when Instagram didn't exist !

With over a billion registered accounts, from small businesses to large institutions, news organizations to cultural hubs, celebrities, photographers, musicians, and not to mention the cottage industry of influencers - it' a wordly net.

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Instagram allows users to edit and upload photos and short videos through a mobile app.

+ 28 %

Percent of the world's internet users.

+ 31 %

Each post by a user appears on their followers' Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags.

Percent of global internet users , by 2025

Viral post in a private profile

Public interactions with hashtags

How Instagram Is Changing Our World

In the past two years, Instagram has gained a billion active users and is growing at a very fast rate. It is a true example of how globalization is connecting the world with the media as many brands are rapidly active on Instagram.

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Many companies pay for the pop-up advertisements on users’ timelines or the accounts that are sponsored are seen on the users’ feed, which tells the customer about their brand and their store based in any part of the world.

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95 Mln

450

180 Mln

33.9 %

Cristiano Ronaldo owns the influencer account with the most followers

Employee servicing over 1 billion users

Instagram users that could be fake bots

Instagram is most popular in India, with 180 million users

7 ways Instagram has changed our world

It gives new food trands

The beauty standards are diversified

As food is something that is loved by everybody, many food bloggers and vloggers are sharing different food meals and trends that are being liked by the users.

Instagram , despite many users have criticized It for negatively impacting their mental health, is also a platform that provides users with a unique vision in which they can share their flaws and real images without the use of any filters , giving some liberties

The way of traveling

Rise of the influencers

For those who like and explore traveling, Instagram is truly godsend. With just one click, you can find whatever place you are looking for, whether it is a specific spot or the best places to stay.

The biggest change that has been seen on Instagram is the rise of fashion influencers, travel influencers, food bloggers, financial experts, beauty influencers, etc.They are gaining a lot of popularity because of the brands they promote partnerships with , and widely followed for their attempt into various aspects

Brands gained popularity

As a result of the large number of influencers on Instagram, various brands have begun forming partnerships with them, as a result of which the brands are gaining popularity

Pillar for small business

On Instagram, we can see that many small businesses have gained popularity through the hashtag mechanism and with the new reel feature

Opportunities for young

The world is filled with so many young talents that Instagram, with its ability to spread information quickly, allows them to post videos of themselves performing dance, singing, and many other inspirational videos on their pages

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How many people use Instagram ?

23.92% of the 4.18 billion active mobile internet users access Instagram monthly, the same amount of people that live in Europe and North America combined.

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The succes of Instagram reels

Peculiarity: - Maximum duration: 90 sec (minimum: 5 sec), vieos composed by several sequences - Share in the profile and in the 'Feed' section (riserved at the post before their introduction)

Some useful features : - choice of video's speed - apply filters on the 'effects 'button -bilateral option: pressing the botton in the side menu of the editor , you can use both cameras of your device

Gradally rollout until August 2020. A product inspired by TikTok , proof of how these company could surpass the competitors: for the first time you can apply filters , writing and music on these videos

Other tools

After creating a video on Instagram Reels, wondering how to publish it in posts and stories as well? If so, you will be happy to know that doing this is very simple.

Aalign tool

Finish - Delete button

Media gallery icon

Preview button

After viewing the preview of the movie, all you have to do is press the arrow icon to the right, to access the tab called Share, through which you can customize the options for sharing the movie.

If you want to publish the video later, press the Save draft button. The video will thus be saved as a draft.The video located in the drafts can be modified at any time: to do so, press on it and then on the Modify button

Save draft button

Have you finished all the necessary modifications and are you finally willing to publish your Reels on Instagram? To do this, allyou have to do is press the Share button

Share button

You can move the lever corresponding to the wording Share also in the Feed to ON , also customizing your cover adding images

Reel - Feed section

PIN AND REMIX

Once you posted a reel

Videos, images and Reels can be featured

You allows others to create new reels based on the on you created

Button (...) , Enable , Disable Editing and Create a Remix button

You can 'Pin' it to the top of your feed

You can enable the 'Remix' function

Item fixed at the top of your profile

instagram reels stats that might surprise you

53.9%

Percentage of Instagram Reels audience that meta reports is male

46.1%

Percentage of Instagram Reels audience that meta reports is female

45.7 %

Instagram Reels AD reach as a percentage of Instagram's total advertising reach

10.9 %

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Instagram Reels reach as a percentage of total population aged 13 +

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Roadmap : the spread of Reel among the young in 2021

COMPARISON : Tik tok vs reels

Tik Tok

Instagram

• 1 billion users
• Video content ( new photo mode)

• Average age: 18-24
• Born as entertainment platform( less big brands)
• Average time spent: 52 minutes

• 1.3 billion users
• Video and photo content
• Average age : 25-34
• More about brands and influencers
• Average time spent: 28 minutes

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MY EXPERIENCE WITH INSTAGRAM

Summer 2021: the 'funny start' of the fanpage

2023

01

8000 followers and constantly growing

03

02

Arriving to 500.00 account

Some advice : try to stay on good terms with your 'competitors' provide you a safe grow

Pay the right attention on the reels! They can 'prop up' your profile and reach so many account if they go viral on 'explore' section

Learned many tricks during the grow: 1 post x day

04

Make sure your reels don't last over 20 second and publish it in certain time slots, where are more likely to go viral!

Another advice: create a brand to make your profile more recognizable ! For istance , i always use the same type of font , same filters , same covers

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Interactions

Overviews

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My experience: thestats

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Account engaged

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The grow

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Thank you!