FIGHTING FOOD INSECURITY
Miami, FLorida
By: Kendra CooperGenevieve Kevers Daneris Jimenez
Crisis at Hand
Neighborhoods in Miami such as Allapatah and Hialeah suffer from low income status families. This is due to the high rates of unemployments and unlivable wages. Other others in Miami such as Doral and Aventura have low access to public transportation. The Miami-Dade transportation system plays a major role for indivduals to get to work and grocery stores. Some residents live in food deserts as well.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Food insecurity is a growing issue in the Miami area.
Food insecurity is possessed in several ways. It can be brought upon through lack of transport, money, or grocery stores.
+info
Community Gardens and Markets
Food Drives and Packing Events
By helping neighborhoods build gardens, they can become more food independent. Hosting food markets
Food drives and packing events bring food to areas that have low access to stores.
Food Insecurity
a household-level economic and social condition of limited or uncertain access to sufficient foods.
Causes
01
02
03
Low Income
Lack of Transportation
Low Access to Markets
Food Insecure Neighborhoods
Low Income
Lack of Transportation
+info
Low Access to Markets
- Little Havana
- Little Haiti
Change starts here.
+info
Design Elements
#FFEBCD
#F5DEB3
#E83030
#D2B48C
#EC5959
Tans
#EE6E6E
#75C3F0
#B2E084
Reds
#67CEF2
#9AC994
Blues
#F4R679
#95CJ72
Greens
#P96G32
Our Events
https://sites.google.com/coralreefhigh.org/wholeheartedharvest/home
Packing Event
Community Market
Community Garden
Canvassing
Food Drive
Social Media
Instagram
Facebook
Tiktok
CONTENT
CONNECTION
CREATIVITY
Satstics:
Target Audience
- Adults ages 18-34
- Families struggling with food insecurity
Instagram
Statistics
- 26% of businesses earn more than $75,000 per year
- 75% of users take action through advertisments
Business Profile
- Earn corporate media sponsorships with local restuarants and businesses with a related goal
- Positive brand recognition
- $1000 followers= $10 per sponsored post
Descriptive summary biography
hyperlinked website- easy access
Direct Messages for questions, comments, concerns
Direct Messages for questions, comments, concerns
Highlights of each of our events
diverse eye-catching posts
https://sites.google.com/coralreefhigh.org/wholeheartedharvest/home
Posts
whole.hearted.harvest
whole.hearted.harvest
whole.hearted.harvest
Calling all volunteers! If you have a heart of gold, check out our website to become a volenteer today. Join he fight against food insecuirty! #wholehearts
Your donations carry value. Please check out our website for more ways to donate. Join he fight against food insecuirty! #wholehearts #miami
Food insecuirty is a reality for neighborhoods i Miami. Raising awareness is one of the many ways we can fight against food insecuirty! #wholehearts
Stories & Highlights
Instagram Insights
- Ensure proper exponential growth
- Measure awareness of non-profit
- Track demographic activity
- Alter strategies if necessary
Target Audience
- Families in neighborhoods struggling with food insecurity (access to technology)
- Local farmers and food vendors
- Volunteers and donators ages 18+
Facebook
- 2.96 billion monthly active users
- 81% of all adults in the U.S. have a Facebook account
Statistics
Facebook Groups
- Create communities exclusive to neighborhoods in need
- Update volunteers about events e.i. donation drives
- Communicate with local farmers and restaurants to host food market events
Whole Hearted Harvest Advocates
Whole Hearted Harvest is a student-founded, non-profit organization with the goal to solve the food insecurity crisis in Miami Neighborhoods. Our goal is to gather donations and provide meals for families in need. Through our family of volunteers, we also host events meant to alleviate the struggles caused by food insecurity.
Wonderful! My whole family will be attending with any supplies that may
fakeaccount1234
be needed and lots of canned food. See you all then!
I would be thrilled to help pack for the donation drive on friday! How
fakeaccount12345
much food should I bring to the event and what food items will you be requesting?
fakeaccount12346
That sounds lovely! My daughter and I will be attending the packing
event and the donation drive. Very excited to help!
Whole Hearted Harvest is a student-founded, non-profit organization with the goal to solve the food insecurity crisis in Miami Neighborhoods. Our goal is to gather donations and provide meals for families in need. Through our family of volunteers, we also host events meant to alleviate the struggles caused by food insecurity.
Hello everyone! Packing event this friday to prepare for the food drive on June 20th at David T. Kennedy Park. Who will be able to attend?
Target Audience
- High school students and young adults/college students
- Ages 14-25
TikTok
Statistics
- Over one billion active users
- 62% of users are Gen-Z
- 37% of successful TikTokers earn $100,000+
Hashtags
Trend
- Be discoverable on For You Page
- Attract students with hastags #communityservice
- Raise awareness about food insecurity in Miami
- Show impact on the community
Incentive Theory
- Encourage participation and engagment
- Promotional merchanise
- Purchase volunteer shirts (source of revenue)
- Giveaways over Instagram Live for one special family every month
Posting Schedule
Bibliography
- https://www.businessofapps.com/data/tik-tok-statistics/
- https://www.omnicoreagency.com/instagram-statistics/
- https://www.businessofapps.com/data/facebook-statistics/
- ALL images used are public domain/ creative commons
- Canva templates were used for social media post
Thank You !
Are you ready to join the fight against food insecurity? Whole Hearted Harvest
FBLA Social Media Strategies 2023
Daneris Jimenez
Created on January 11, 2023
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Transcript
FIGHTING FOOD INSECURITY
Miami, FLorida
By: Kendra CooperGenevieve Kevers Daneris Jimenez
Crisis at Hand
Neighborhoods in Miami such as Allapatah and Hialeah suffer from low income status families. This is due to the high rates of unemployments and unlivable wages. Other others in Miami such as Doral and Aventura have low access to public transportation. The Miami-Dade transportation system plays a major role for indivduals to get to work and grocery stores. Some residents live in food deserts as well.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Food insecurity is a growing issue in the Miami area.
Food insecurity is possessed in several ways. It can be brought upon through lack of transport, money, or grocery stores.
+info
Community Gardens and Markets
Food Drives and Packing Events
By helping neighborhoods build gardens, they can become more food independent. Hosting food markets
Food drives and packing events bring food to areas that have low access to stores.
Food Insecurity
a household-level economic and social condition of limited or uncertain access to sufficient foods.
Causes
01
02
03
Low Income
Lack of Transportation
Low Access to Markets
Food Insecure Neighborhoods
Low Income
Lack of Transportation
+info
Low Access to Markets
Change starts here.
+info
Design Elements
#FFEBCD
#F5DEB3
#E83030
#D2B48C
#EC5959
Tans
#EE6E6E
#75C3F0
#B2E084
Reds
#67CEF2
#9AC994
Blues
#F4R679
#95CJ72
Greens
#P96G32
Our Events
https://sites.google.com/coralreefhigh.org/wholeheartedharvest/home
Packing Event
Community Market
Community Garden
Canvassing
Food Drive
Social Media
Instagram
Facebook
Tiktok
CONTENT
CONNECTION
CREATIVITY
Satstics:
Target Audience
Instagram
Statistics
Business Profile
Descriptive summary biography
hyperlinked website- easy access
Direct Messages for questions, comments, concerns
Direct Messages for questions, comments, concerns
Highlights of each of our events
diverse eye-catching posts
https://sites.google.com/coralreefhigh.org/wholeheartedharvest/home
Posts
whole.hearted.harvest
whole.hearted.harvest
whole.hearted.harvest
Calling all volunteers! If you have a heart of gold, check out our website to become a volenteer today. Join he fight against food insecuirty! #wholehearts
Your donations carry value. Please check out our website for more ways to donate. Join he fight against food insecuirty! #wholehearts #miami
Food insecuirty is a reality for neighborhoods i Miami. Raising awareness is one of the many ways we can fight against food insecuirty! #wholehearts
Stories & Highlights
Instagram Insights
Target Audience
Facebook
Statistics
Facebook Groups
Whole Hearted Harvest Advocates
Whole Hearted Harvest is a student-founded, non-profit organization with the goal to solve the food insecurity crisis in Miami Neighborhoods. Our goal is to gather donations and provide meals for families in need. Through our family of volunteers, we also host events meant to alleviate the struggles caused by food insecurity.
Wonderful! My whole family will be attending with any supplies that may
fakeaccount1234
be needed and lots of canned food. See you all then!
I would be thrilled to help pack for the donation drive on friday! How
fakeaccount12345
much food should I bring to the event and what food items will you be requesting?
fakeaccount12346
That sounds lovely! My daughter and I will be attending the packing
event and the donation drive. Very excited to help!
Whole Hearted Harvest is a student-founded, non-profit organization with the goal to solve the food insecurity crisis in Miami Neighborhoods. Our goal is to gather donations and provide meals for families in need. Through our family of volunteers, we also host events meant to alleviate the struggles caused by food insecurity.
Hello everyone! Packing event this friday to prepare for the food drive on June 20th at David T. Kennedy Park. Who will be able to attend?
Target Audience
TikTok
Statistics
Hashtags
Trend
Incentive Theory
Posting Schedule
Bibliography
Thank You !
Are you ready to join the fight against food insecurity? Whole Hearted Harvest