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Transcript
SEO Audit
Your Brochure Online 10-01-2023
Welcome
Your Brochure Online
Index
3 4 4 5 6 7 8 9 10 11 12 12 12 13 14 15 16
1. Client Profile
17 18 19 20 20 21 22 23 24 25
3.6 Technical Hints
2. Technical
3.7 Schema Markup - Structure Data
2.1 Meta Data Titles
3.8 Link Profile Overview
2.2 Heading Structure
4. Competitor Market Research
2.3 Meta Descriptions
4.1 Link Profiling
2.4 Settings
4.2 Organic Visibility
2.5 Spam Signals
4.3 Organic Visibility
2.6 Site Speed
5. Solution Summary
2.7 Performance Metrics
6. Tools & Products We Use
2.8 Site Architecture
7. Case Study
2.9 Additional Onsite Issues
3. Content
3.1 Overview
3.2 Term Frequency/In Doc Frequency
3.3 Unique Content
3.4 Use of Social Media
3.5 Company Blog/News
www.addpeople.co.uk
info@addpeople.co.uk
0800 298 0614
1. Client Profile
Contact Name:
Rory
Client Logo:
Site URL:
https://your-brochure-online.co.uk/
Date domain registered:
2009-10-19
Platform/CMS
Wordpress
Page Builder(if any)
Location:
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info @addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.1 Meta Data Titles
2. Technical
Importance
All search engines use the Title tag as a key factor to indicate what the page is about and also display the title tag as the header in rankings
Example
PDF to Flipbook | One-off cost | Flipbook Maker | Home | Your Brochure Online
77 characters (Above 65 Characters)
Length
Insights:
Yes, can be better
Keyword Targeting
Readable
Yes
Yes
Possible Call to actions or USP's
Suggestions
Flipbook Maker - Convert PDF to Flipbook - Your Brochure Online
Click to View
Issues
10 Meta Title Duplicate 22 Meta Title Too Long 5 Meta Title Too Short
Be limited to 604 pixels or generally 60 to 65 characters. Any listing beyond this limit is appended with … .Be roughly over 55 characters long. Contain keyword targets related to that page. Be written in a readable manner which increases the click through rate. Contains a suitable call to action or unique selling point to increase click through rate if possible. Not be generated by a site CMS but manually edited (key landing pages). Google sometimes will edit a title tag moving the brand from the end to the beginning
Google Best Practices
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.2 Heading Structure
Importance
After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other so the utilisation of the correct heading within the correct element of content is important.
Example
Click to View
Not Found
Only 1 H1 tag present
Insights:
No
Headers generally keyword focused
No
H1 Top of content
H2 Tag used instead of an H1
No
Suggestions
H1 tags should be according to keywords and locations
Every page should have a H1 tag; there should be only one H1 tag. The H1 tag should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate Unique Selling points if possible.
Best Practices
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.3 Meta Descriptions
All search engines use meta descriptions to describe a page in their rankings but they have no bearing on actual rankings. A well crafted meta description can significantly increase the click through rate using unique selling points that help a site stand out from it’s competitors. Alternatively a search engine will pull together a description using the content within the page which will often won’t read well and so has the opposite effect.
Importance
Make professional mobile-ready, HTML5. PDF to Flipbook Maker. Create a flip page PDF from any document with this flip book maker PDF publisher. This Digital Publishing Solution is suitable for online books, online brochure, catalogue and magazine.
Example
Length (including character limit)
247 characters (Above 165 characters)
Insights:
Call to Action & USP
Yes
Yes
Keyword Focused
Turn your online brochure or product catalogue into a page turning pdf. As a flipbook maker, we offer pdf to flipbook conversion solutions at affordable rates.
Suggestions
Google limits the meta description, like the Title tag, but to 320 characters. However it should typically be upto 170 characters. Include main keyword targets as a searchers term’s are highlighted in rankings. Have a good description of either the business, service or product for, and a strong call to action. State the main unique selling point for that page to differentiate it from competitors. For e-commerce products Google utilises the Product Schema format taking the description from this.
Best Practices
Click to View
Issues
13 Meta Description Missing 16 Meta Description Duplicate 18 Meta Description Too Long 2 Meta Description Too Short
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.4 Settings
Canonical Tags
Redirects
Non www Subdomain redirection
Canonical <link> tags
Equivalent URLs
Canonical <link> tags Implemented correctly
HTTP 301
Anchors
Directory Roots
Consistent URL for linking to homepage
Homepage file URL redirects to web root directory
Homepage links all point to web root directory
HTTP 301
Robots txt
XML Sitemaps
Robots txt file found?
XML Sitemap found?
Robots.txt file Implemented correctly
XML Sitemap Implemented correctly
Robots <meta> tags
https://your-brochure-online.co.uk/sitemap_index.xml
Robots <meta> tags implemented correctly
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.5 Spam Signals
Irrelevant Outbound Links
Homepage
No Irrelevant links found
Hidden Content
Link Schemes
Duplicate content
Hidden
Text
Links
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www.addpeople.co.uk
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info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.6 Site Speed
Homepage
Speed: 2.76S
Desktop: 70/100
Mobile:25 /100
25%
70%
DESKTOP
MOBILE
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.6 Performance Metrics
Lighthouse
SI
LCP
TTI
TBT
CLS
SCORE
URL PATH
FCP
info@addpeople.co.uk
www.addpeople.co.uk
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info@addpeople.co.uk
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2.7 Site Architecture
https://your-brochure-online.co.uk/
https://www.paperturn.com/
View Image
View Image
View Errors
View Errors
Homepage
A Crawl Map is a type of 'directed graph', meaning that there is a direction associated with each edge. In particular, the direction is of an outgoing link from one URL to another. You'll notice that any two nodes are only ever joined by one edge, even if a URL has many inlinks on the website. Essentially, all you are seeing is the first link found by the crawler, during its crawl. This is because the Crawl Map reflects the way in which Sitebulb crawled the website. Our crawler uses a breadth-first method, this means that URLs will appear to be linked from their 'highest' link, in terms of crawl depth.
Info
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
2.8 Additional Onsite Issues
HTTPS
Your site is using the HTTPS version: Google considers a website's security as a ranking factor. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.
Internal HTTP URLs
Internal HTML URLs that are loaded over HTTP. If HTTP URLs successfully resolve then this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed, which represents a security risk and may also negatively affect user experience, since most browsers show warnings on HTTP pages.
Bread Crumbs
It would be helpful for user as well as search engine to identity the navigation, route of website (website structure). This helps with usability and navigating of the site for both users and crawlers.
HTML Sitemap
An HTML sitemap is essential to any website whether you run a B2B, ecommerce, or non-profit. A sitemap makes your site easier to navigate from user point of view.
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.1 Overview
3. Content
All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.
Importance
https://your-brochure-online.co.uk/ | 637 Words Counthttps://your-brochure-online.co.uk/flipbook-features/ | 323 Words Count https://your-brochure-online.co.uk/flipbook-costs/ | 541 Words Count
Examples
Yes
Main landing pages have content
Issues
No
Main block of content is over 300 words
Content includes contextual links
Yes
Is content unique enough
No
Suggestions
To ensure that your content maximises the search opportunity, keyword research is required which maps appropriate keywords to the pages, identify gaps in content and ensure that your content matches the intent users have in various stages of the consideration funnel. Some broad suggestions would be to ensure content is written for the web, therefore scannable with short paragraphs, bullet points and numbered lists where appropriate, using well placed internal links throughout your written copy will help users and search engines navigate the site easily.
Content should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout.
Best Practices
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.2 Term Frequency/In Doc Frequency
The below shows a comparison of the existing content on your page and highlights opportunities to improve page relevance based on the top 10 results in Google UK.
WDF*IDF Average
User Input
Keyword
Flipbook Maker
flipbook flipbook maker maker online contact privacy digital pdf service features create download free google experience support video help
4.696 4.259 4.259 4.038 3.817 3.817 3.817 3.817 3.594 3.594 3.37 - 3.37 3.145 3.145 3.145 3.145 -
4.719 4.099 4.099 4.021 3.883 3.826 3.673 3.663 3.613 3.459 3.392 3.253 3.203 3.169 3.107 3.046 3.044 3.018
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.3 Unique Content
Duplicate Content
Yes
Is content from the website duplicated elsewhere?
internally
Is the duplicate content found internally or externally?
Severity
Overview
Found
Insight
Duplicate content can confuse search engines as to which pages to index and which ones should be prioritized, so you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles and by using the canonical tag function in order to inform search engines which pages to show in search results.
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.4 Use of Social Media
Not Found
Found
Not Found
Not Found
Social media accounts need to be created and updated on a regular basis. Even though social accounts do not have a direct impact on SEO, social signals are being taken into account by search engine crawlers when determining your domain authority.
Duplicate Content
Social profile links on site
Found need to create more social profile
The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
Open graph info present
Social share buttons on posts
No
No
Social share buttons on pages
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.5 Company Blog/News
Does your site has blog?
Do I need a blog?
Not Found
How do I get my blog rank higher on Google?
Make Your Articles Easier to Read
Plan Your Content with Proper Keyword Research
Use Categories and Tags to Organize Content
Find Semantic Keywords for Your Focus Keyword
Write an Effective Blog Post Title
Aim to Be The Featured Snippet in The Search Result
Optimize Older Blog Posts
Make Internal Linking a Habit
Add Images and Videos to Your Blog Posts
Make Your Blog Posts Comprehensive
Improve Your Website’s User Experience
Add a Meta Description to Your Blog Post
One of your competitors that utilise their blog perfectly
https://blog.paperturn.com/
You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.6 Technical Hints
This page focuses solely on the technical performance and on site factors. It is important to know that your site probably has some type of technical issue that needs to be fixed or checked. “There are no perfect websites without any room for improvement" There are a number of technical SEO elements you can check clicking on the button of this page. Ultimately, you want your website to rank better, get better traffic, and net more conversions. Technical SEO is all about fixing errors to make that happen.
Info
Broken Links
Found
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.7 Schema Markup - Structure Data
Service/Landing Pages
Homepage
/page/
Errors:
Errors:
Warnings:
In Use:
Warnings:
In Use:
HomePage
WebPage
WebPage
Organization
Organization
Website
Website
LocalBusiness
LocalBusiness
SearchAction
SearchAction
Service Page
Category Page/ Product Category
Errors:
Warnings:
In Use:
/category/service
Errors:
Warnings:
In Use:
/category/
WebPage
WebPage
ItemList
Service
FAQ Schema
FAQ Schema
BreadcrumbList
Review Schema
SearchAction
BreadcrumbList
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
3.8 Link Profile Overview
Top 10 Anchors
Strongest Referring Domains
Weakest Referring Domains
DR
DR
Referring Domain
Anchor Text
Referring Domain
89 88 81 79 77 75 72 72 71 71 71 70 70 70
22 13 12 5 3 3 3 2 2 2
rentacaralicantespainbetsugate.blogspot.com bedmukarabo.blogspot.com campingpotorik.blogspot.com outdoorgearkenoraga.blogspot.com campinggurikimi.blogspot.com christthekingcollege.squarespace.com hannahrudd.squarespace.com doubleglazedtechiruge.blogspot.com excelkidsdaynursery.co.uk mutute.com steamerheikuha.blogspot.com doublemattresschiagai.blogspot.com buffalo-raspberry-e5xa.squarespace.com boatcompanydoheiyu.blogspot.com
0 0 0 0 0 0 0 0 0 0 0 0 0 0
ed.ac.uk itv.com lancaster.ac.uk lancs.ac.uk uclan.ac.uk miragenews.com betterevaluation.org cumbria.ac.uk topseos.com seohelperdirectory.com sitelike.org prlog.ru rankmakerdirectory.com odgersberndtson.com
your-brochure-online.co.uk your-brochure-online your-brochure-online.co.u doc.your-brochure-online.co.… featuring our brand new - online brochure brochure here get your copy now government safety measures and public health guidance http://www.your-brochure- online.co.uk/sphere_handbook_english_2011/html/
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
4 Competitor Market Research 4.1 Link Profiling
You need to increase the number of backlinks from unique domains, relevant to your business. The competitor is linking from 3.18K unique domains. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords. A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
Your website link profile:
One of your main competitors link profile
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
4.2 Organic Visibility
The images below show the organic traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is an increase in website traffic since Jan 2022 however the competitor has a higher traffic. You need to have a constant & solid SEO campaign in order to see consistent results.
https://your-brochure-online.co.uk/
https://www.paperturn.com/
Data is taken from third party competitor research tool, Ahrefs, for information on how this is calculated see - https://ahrefs.com/blog/seo-metrics/
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
4.3 Organic Visability
Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.
https://www.paperturn.com/
https://your-brochure-online.co.uk/
CPC
Volume
Position
Keyword
CPC
Volume
Position
Keyword
1 1 1 5 5 3 1 7 8 1 6 9 3 3
- 0.85 - 3.13 - 3.7 3.25 0.56 - - 4.37 3.62 2.55 2.69
12 6 13 13 6 14 12 25 17 17 16 19 12 15
online flip books stanbury walker socks flipbooks online flipbook online stanbury wool socks online flipbook flip book maker ullswater boat hire online flipping book flipping book online flipbook maker pdf flip book pdf book maker digital flip book
450 150 450 450 90 450 250 1800 450 450 250 200 60 80
2.96 1.06 5.72 3.7 3.13 3.12 - 1.21 - - 3.99 - - 3.16
150 150 150 450 450 200 80 400 450 60 450 500 150 150
pdf page turner page turner pdf digital catalogues online flipbook flipbook online flipbook software paper turn pdf to flip online flip books best flipbook flipbook pdf flipping book pdf sensory marketing page turning pdf
Data is taken from third party competitor research tool, Ahrefs, for information on how this is calculated see - https://ahrefs.com/blog/seo-metrics/
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
5 Solution Summary
Intermediate
Basic
Primary
Advanced
Nature of Work
Initial Tech SEO, Launch & KW Mapping
40
25
40
30
70
Content
30
50
40
N/A
Link Detox
N/A
N/A
N/A
Content Marketing/Link Aquisition
25
110
50
80
40
30
50
35
CRO/UX
Hours per Month
18
34
25
45
12 Months
Duration
12 Months
12 Months
12 Months
£2720
£2025
£1530
£3500
Monthly Fees
The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal always being to maximise ROI.
To get the cost of this report off your initial payment sign up within the next 28 days
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
6 Tools & Products We Use
Below some of the key tools we use....
What
Why
Tool
SEO PowerSuite
Helps identify issues that affect indexation, rankings & user experience
All-in-one SEO Tool
SEMrush
Find and resolve issues on website, monitor website performance & more
Technical SEO Audit/Competitor Analysis
Buzzstream
We manage and maintain the bulk of our outreach data here
Outreach Management Tool
Ahrefs
Analyse your backlinks, review keyword ranking positions, keyword research & content analysis.
Backlink Analysis Tool Keyword/Phrase Research Tool
Google Analytics/Search Console
Review Traffic, Website Flow, Time on site, Page views and more
Website Traffic Perfomance and Reporting
Buzzsumo
Helps discover engaging content and outreach opportunities
Content Research and Monitoring Tool
Response Source
Provide comments/imagery to leading UK publications
Journolist Enquiry Platform
Vuelio
Direct contact info for top journolist from all leading publications
Media Database
Deepcrawl
Site architecture, UX, international SEO, diagnose penalties - it does alot!
Website Crawls & Audits
Bright Local
Manage and improve visibilty within Google Maps
Local SEO Management
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
www.addpeople.co.uk
marketing@addpeople.co.uk
7 Case Study
“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”
Organic traffic up 166% YoY
Organic revenue up 458% YoY
What we did:
1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614
info@addpeople.co.uk
www.addpeople.co.uk
0800 298 0614