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Landing Page Breakdown

Ross Hero

Created on January 9, 2023

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Transcript

Building A Landing Page using the 13-part Sales Letter Formula

Start

Index

BULLETS

DEFINE PROBLEM

HEADLINE

SHOCKING STATEMENT

SUM IT UP

BONUSES

CREDIBILITY

PROOF

GUARANTEE

CALL TO ACTION

ONE MORE THING...

Headline

This is a headline package, consisting of a pre-headline, headline, and sub-headline.

THIS DAILY SUPPLEMENT WILL CURE PAW LICKING & ITCHY EARS

CALLING ALL DOG OWNERS

AND IT COSTS LESS THAN APAQUIL, SOAPS, & SHOTS!

Next

Shocking Statement (or image)

Get them to pay attention. You can also use a "Did You Know?" statement.

Define Their Problem

Problem, Agitate, Solve formula Here's the problem you face...

Here’s the problem you face: as a society, we’ve become so sedentary that young people don’t know how to get into shape and stay there.

Which means you...

Luckily for you, there’s now a solution. Let me introduce you to the PT Test Survival Guide, a brand new book to help everyone pass their next PT test.

Next

Bullets

Use your features and benefits to build curiosity and desire for your solution with 6-10 bullet points

Next

Credibility Statement

Tell people who you are and why you are qualified to bring them this solution

Next

Proof

Proof answers the question “Why should I believe you?” Use your testimonials and endorsements

Next

Sum It Up

Tell them exactly what they’re going to get, how they’re going to get it, when they’re going to get it, and how much it costs.

Next

This is a six-part coaching program that starts on [date]. I host weekly meetings with a theme and be sure to leave time for Q&A. You pay a monthly subscription of [cost]

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Bonuses

If you have bonuses, special savings, extra service included, or anything else to put them over the top, this is where you tell them about it.

Easiest thing in the world is to

SELL DOLLARS FOR DIMES

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Bonuses

Easiest thing in the world is to

SELL DOLLARS FOR DIMES

Pile on the bonuses until the total value of your offer is 10X the price you charge

Really want to make offer amazing?

OFFER COMPETITOR USP AS FREE BONUS

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