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TOURISM INNOVATION ADOPTION PHASES
RECOGNITION OF A PROBLEM OR NEED-IDEA GENERATION
SCREENING AND REFINING IDEAS- EXPLORE OPPORTUNITIES
DESIGN, DEVELOPMENT, AND TESTING- SOLUTION DEVELOPMENT
APPROVE AND LAUNCH THE INITIATIVE
EXECUTE TRANSITION ACTIVITIES- DIFFUSION AND ADAPTATION
CONSEQUENCES- MONITOR AND REPORT
TOURISM INNOVATION ADOPTION PHASES
PHASE 1
RECOGNITION OF A PROBLEM OR NEED-IDEA GENERATION
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STEPS
STEP 1.2 Review, analysis and prioritization of knowledge collected
STEP 1.1 Collection of needs and/or problem Information
STEP 1.3 Development of a challenge report
TOURISM INNOVATION ADOPTION PHASES
PHASE 2
SCREENING AND REFINING IDEAS- EXPLORE OPORTUNITIES
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STEPS
STEP 2.1 Search for solutions & ideas
STEP 2.2 Search for collaborators
TOURISM INNOVATION ADOPTIONPHASES
PHASE 3
DESIGN, DEVELOPMENT, AND TESTING SOLUTION DEVELOPMENT
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STEPS
STEP 3.2 Assess solution feasibility & operational requirements
STEP 3.3 Roadmap for the design of the solution adaptation
STEP 3.1 Conduct a gap analysis
STEP 3.4 Solution Design and Development
STEP 3.5 Solution Testing
TOURISM INNOVATION ADOPTION PHASES
PHASE 4
APPROVE AND LAUNCH THE INITIATIVE
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STEPS
STEP 4.2Align the solution launch with data gathered in the previous phases
STEP 4.3Development of a solution launch checklist
STEP 4.1 Decision on Solution Approval
STEP 4.4Build a marketing campaign
STEP 4.5Measure the marketing campaign success
TOURISM INNOVATION ADOPTION PHASES
PHASE 5
EXECUTE TRANSITION ANTIVITIES- DIFFUSION AND ADAPTATION
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STEPS
STEP 5.3 Actual adaptation of the solution
STEP 5.1 Determine Absorptive Capacity
STEP 5.2 Mapping adaptation requirements
TOURISM INNOVATION ADOPTION PHASES
PHASE 6
CONSEQUENCES- MONITOR AND REPORT
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STEPS