Step-by-Step Guide

TOURISM INNOVATION ADOPTION PHASES

RECOGNITION OF A PROBLEM OR NEED-IDEA GENERATION

SCREENING AND REFINING IDEAS- EXPLORE OPPORTUNITIES

DESIGN, DEVELOPMENT, AND TESTING- SOLUTION DEVELOPMENT

APPROVE AND LAUNCH THE INITIATIVE

EXECUTE TRANSITION ACTIVITIES- DIFFUSION AND ADAPTATION

CONSEQUENCES- MONITOR AND REPORT

TOURISM INNOVATION ADOPTION PHASES

PHASE 1

RECOGNITION OF A PROBLEM OR NEED-IDEA GENERATION

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STEPS

STEP 1.2 Review, analysis and prioritization of knowledge collected

STEP 1.1 Collection of needs and/or problem Information

STEP 1.3 Development of a challenge report

TOURISM INNOVATION ADOPTION PHASES

PHASE 2

SCREENING AND REFINING IDEAS- EXPLORE OPORTUNITIES

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STEPS

STEP 2.1 Search for solutions & ideas

STEP 2.2 Search for collaborators

TOURISM INNOVATION ADOPTIONPHASES

PHASE 3

DESIGN, DEVELOPMENT, AND TESTING SOLUTION DEVELOPMENT

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STEPS

STEP 3.2 Assess solution feasibility & operational requirements

STEP 3.3 Roadmap for the design of the solution adaptation

STEP 3.1 Conduct a gap analysis

STEP 3.4 Solution Design and Development

STEP 3.5 Solution Testing

TOURISM INNOVATION ADOPTION PHASES

PHASE 4

APPROVE AND LAUNCH THE INITIATIVE

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STEPS

STEP 4.2Align the solution launch with data gathered in the previous phases

STEP 4.3Development of a solution launch checklist

STEP 4.1 Decision on Solution Approval

STEP 4.4Build a marketing campaign

STEP 4.5Measure the marketing campaign success

TOURISM INNOVATION ADOPTION PHASES

PHASE 5

EXECUTE TRANSITION ANTIVITIES- DIFFUSION AND ADAPTATION

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STEPS

STEP 5.3 Actual adaptation of the solution

STEP 5.1 Determine Absorptive Capacity

STEP 5.2 Mapping adaptation requirements

TOURISM INNOVATION ADOPTION PHASES

PHASE 6

CONSEQUENCES- MONITOR AND REPORT

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STEPS

STEP 6.2 Collection of data from internal and external stakeholders

STEP 6.3 Periodic Reporting of results

STEP 6.1 Define relevant KPIs