YOU CAN WRITE ANAMaZING TITLE HERE
Problem
Solution
Product-Service
Market
index
Business Model
Current status
Team
Financing
OPPORTUNITY PROBLEM
In India alone, more than 135 million individuals are affected by obesity.
Modern lifestyle has made life easier but people have too much workload.
These people prefer services being brought to them rather than going themselves.
An Indian adult spends Rs.3000 on gym and Rs.10,000 on diet plans monthly for weight management and fitness.
These gyms have a low retention rate because of lack of motivation and inconvenience
PROBLEM
Chronic and lifestyle diseases are among the top leading causes of deaths in India.
Most people don't pay attention to their health in a proactive manner and visit doctors only when their problems become chronic.
solution
Perfect solution to solve this problem is technology
This pushed Mukesh and Ankit to launch a holistic approach toward health and create a platform for people to train and stay fit.By applying their engineering knowledge they came up with a solution that would let people train as per their Body mass index (BMI), how much sleep per day they need, water levels, and overall activity daily.
USP
(unique selling proposition)
CureFit covers Cult.Fit workouts and is designed to apply technology to its main functions. Unlike traditional sports facilities, the Cult.Fit Center does not depend on machines. Instead, some group classes focus on functional training such as kickboxing, martial arts, cross training and high-intensity interval training (HIIT). In addition, there are courses focused on cardio and basic skills such as football, running, zumba and yoga. Customers can book any course through the Cure.Fit app and select the intensity most suitable for them.
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SWOT Analysis
THREATS
1. Competitors in several categories2. Proper quality check should be there due to plethora of services 3. Expansion of offline centres.
OPPORTUNITY
1. Can elaborate with top fitness coaches of India2. Can devise their own health tracker devices like fitness bands 3. Can conduct marathons and other events as special initiative
WEAKNESS
STRENGTHS
1. More specific workout modules can be added2. More products like ab roller, pushup handles can be added to the portfolio
1. Wide group of services offered 2. One stop fitness destination3. DIY workout sessions4.. User friendly app interface 5. Certified trainers and professionals
product
With the assistance of the best class trainers and group workouts, this section is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.
mind.FIT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus. Morbi faucibus aliquet velit, vel rhoncus ex bibendum non. Donec justo neque, pellentesque et eleifend et, tincidunt aliquet est. Proin sit amet facilisis risus. Suspendisse ac odio vel nunc vestibulum rhoncus ut at nisi.
This section includes mental fitness solutions. It provides different packages such as yoga,meditation,stress and anxiety management,etc. according to the needs of the users.
product
care.fit
This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.
EAT.fit
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus. Morbi faucibus aliquet velit, vel rhoncus ex bibendum non. Donec justo neque, pellentesque et eleifend et, tincidunt aliquet est. Proin sit amet facilisis risus. Suspendisse ac odio vel nunc vestibulum rhoncus ut at nisi.
This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.
General fitness
Heath enthusiast
Fitness fanatic
target market and potential
The target consumer was a ‘Regular person’ and not a ‘body builder’, who required specialized equipment.
A decade ago, the fitness category in India was hugely underpenetrated as compared to its western counterparts. It was largely unorganized with the majority of local players and very few organized chains.
POSITIONING
TARGETING
SEGMENTATION
Cult Fit as a brand believes in responsible fitness, therefore it has a very specific target audience, and they include: Age group of 20-40 o Urban Population o Higher income group segment is targeted
Cult Fit has positioned itself as one of the fitness brands that promotes healthy fitness. It does not believe in extensive diets and schedules. With Hrithik Roshan as it's brand ambassador, it wants to keep a position of holistic health, in the minds of the consumer.
Geographically,it has segmented the market into urban and rural.Demographically, it has divided into segments of youth, adult and kids.
market presence
Market Presence
The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities. Cult.fit is ranked number 1 out of its 86 competitors.
The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food
Cult.fit plans to expand Gold Gym's outlets(an acquisition of cult.fit) in Sri Lanka, Bangladesh, Bhutan, Maldives, and other countries.
Business Model
The brand mainly operates through its online and offline modes. Their business model basically involves interactive coaching, and engagement through these two modes.
They operate by providing solutions that are seamless and end-to-end proactive health management to anyone interested to stay fit.
- Lorem ipsum dolor sit amet
- Consectetur adipiscing eli
- Aliquam nec accumsan leo
- Lorem ipsum dolor sit amet
- Consectetur adipiscing eli
- Aliquam nec accumsan leo
Startup
Business
The brand has now restructured its business model after the Covid-19. During the pandemic, many of their centers were shut down, but that resulted in online home workouts, mental health, and well-being.
Enterprise
- Lorem ipsum dolor sit amet
- Consectetur adipiscing eli
- Aliquam nec accumsan leo
customers
Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults. The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.
marketing stratergy
Cultfit uses stratergic methods to expand its business
Social media marketing
• Cultfit understands who its customers are and produces persuasive content.• It uses facebook and instagram for tips, recipes, events, etc.
Influencer marketing
• Cultfit has developed a strategy for influencing the promotion of its releases to promote new goods and services.• The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Tiger Shroff, Miling Soman and Sindhu.
Campaign marketing
• Cultfit runs several campaigns like "#FORTHELOVEOFFIT", "#CULTLIVE" to raise awareness about its app and use it more often.
COMPETITORS
The fitness and health industry is growing, which gives rise to many other brands indulging in offering fitness programmes. Here’s the list of some of the top competitors of Cult.fit:
COMPETITIVE ADVANTAGE
Cult.fit has several competitors like Burnalong, Healthifyme, My fitnesspal, etc. but Cult.fit stands superior in front of them because of efficiency and user friendliness.
easy to use
efficient
INEFFICIENT
difficult to use
TEAM
Starting with just 25 employees in 2016, Cult.fit now boasts a strong workforce of 2,293 employees.
Ankit Nagori
Mukesh Bansal
Co-Founder of Cult.fitAn alumnus of IIT, an angel investor and the Founder & CEO at Curefoods.
CEO of Cult.fitAn alumnus of IIT and the man behind Myntra's foundation.
Naresh krishnaswamy
Bishnu Hazari
Head of Growth and MarketingFormer Chief Revenue Officer at Myntra
CFO of Cult.fitHead of finance at Cult.fit for 6 years.
valuation
Cultfit’s valuation stands at about $1.5 billion, up from $800 million in March 2020.
A unicorn, in startup parlance, is a company valued at or over a billion dollars. Cult.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India.
the unicorn is eyeing 100 million subscribers to serve the demand of at-home workouts and to further increase their valuation.
FINANCING
Cult.fit has raised around $689M funds till date
$679M
Issued Shares
$689M
cure.fit is funded by 38 investors. Mukesh Bansal and South Park Commons are the most recent investors.Zomato, Tata Digital, Accel, Chiratae Ventures, Kalaari Capital are the lead investors in this startup.
$10M
Invested by 38 investors
Debt financing
$39M
Paid up capital
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
$12M
$17M
Donec justo neque, pellentesque
Debt financing
$10M
FINANCING
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus.
Aliquam nec accumsan leo, et dapibus turpis. Nam vehicula vitae urna eget
acquisitions
Acquisitions of Cure.Fit
Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold's Gym on February 14, 2022, which was the last acquisition of Cult.Fit.
Recently the brand announced to acquire F2 Fund & Fitness India, which is the chain of India’s Gold Gym. With this investment, Cult.fit plans to expand Gold Gym outlets in Sri Lanka, Bangladesh, Bhutan, Maldives, and others.
Here are some of the other major acquisitions:
revenue
Fitness was the highest-earning vertical for the company contributing 62.4% of the revenues. This was followed by food services, which accounted for 34.5% of revenue. Healthcare and other related services made 3.06% of the earnings.
cost
Costs related to employee salary and benefits were one of the largest cost centers for the company accounting for 25% of the expenses. Such costs grew by 84% to Rs 328.6 crore in FY20 from Rs 178.7 crore in FY19. The increase can be attributed to several hundred people Curefit employed as Trainers and for its food vertical, Eat.fit.
+200%
A product roadmap clarifies the why, what, and how behind what a tech startup is building.
2017
2017
2016
Cult.fit app was launched within 6 months of establishment
Mind.fit was launched
Cult.fit, also known as Cure.fit was launched
In May 2017, the app was launched with CultFit, EatFit, and at home meditation sessions.
Curefit acquired the yoga studio ‘1000yoga’ in 2017 and re-branded it as Mind.fit.
The company began by acquiring Rishabh Telang and Deepak Poduval’s workout station on a no-equipment model.
2018
2022
2017
Cult.fit acquired Gold Gym
Mind.fit was launched
Eat.fit was launched
Cure.Fit set up its first healthcare clinic and branded it as Care.fit in Bengaluru.
Gold gym is the second biggest fitness chain in India and its acquisition will prove fruitful for cult.
with the acquisition of Kristy’s kitchen, a health food start-up, and Opinio, a hyperlocal food delivery start-up, it set up its food vertical, Eat.fit
VISION
To Make a Change, be the Change. At Cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, and medical & lifestyle care hassle-free.
#BeBetterEveryDay
~Team Cult.fit
conclusion
Conclusion
The vision of Curefit is clear: Build a holistic Ecosystem of health, fitness, and healthcare.Although the pandemic has put a brake on the growth of Curefit, the company has adapted to the situation by launching a host of online services.The business model of Curefit is further fuelled to grow whenever things return to normalcy.
+39 3441718477
https://www.cult.fit.com
#17/17C BDA 3rd Sector,
Sector 4, HSR Layout,Bengaluru
Made by-Aanya Sapra and Kirti ChaitanyaClass - 11-D
BST PROJECT CLASS 11 ASN SCHOOL
Kirti Chaitanya
Created on January 3, 2023
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Transcript
YOU CAN WRITE ANAMaZING TITLE HERE
Problem
Solution
Product-Service
Market
index
Business Model
Current status
Team
Financing
OPPORTUNITY PROBLEM
In India alone, more than 135 million individuals are affected by obesity.
Modern lifestyle has made life easier but people have too much workload.
These people prefer services being brought to them rather than going themselves.
An Indian adult spends Rs.3000 on gym and Rs.10,000 on diet plans monthly for weight management and fitness.
These gyms have a low retention rate because of lack of motivation and inconvenience
PROBLEM
Chronic and lifestyle diseases are among the top leading causes of deaths in India.
Most people don't pay attention to their health in a proactive manner and visit doctors only when their problems become chronic.
solution
Perfect solution to solve this problem is technology
This pushed Mukesh and Ankit to launch a holistic approach toward health and create a platform for people to train and stay fit.By applying their engineering knowledge they came up with a solution that would let people train as per their Body mass index (BMI), how much sleep per day they need, water levels, and overall activity daily.
USP
(unique selling proposition)
CureFit covers Cult.Fit workouts and is designed to apply technology to its main functions. Unlike traditional sports facilities, the Cult.Fit Center does not depend on machines. Instead, some group classes focus on functional training such as kickboxing, martial arts, cross training and high-intensity interval training (HIIT). In addition, there are courses focused on cardio and basic skills such as football, running, zumba and yoga. Customers can book any course through the Cure.Fit app and select the intensity most suitable for them.
This is a paragraph of text waiting to be awesome title
SWOT Analysis
THREATS
1. Competitors in several categories2. Proper quality check should be there due to plethora of services 3. Expansion of offline centres.
OPPORTUNITY
1. Can elaborate with top fitness coaches of India2. Can devise their own health tracker devices like fitness bands 3. Can conduct marathons and other events as special initiative
WEAKNESS
STRENGTHS
1. More specific workout modules can be added2. More products like ab roller, pushup handles can be added to the portfolio
1. Wide group of services offered 2. One stop fitness destination3. DIY workout sessions4.. User friendly app interface 5. Certified trainers and professionals
product
With the assistance of the best class trainers and group workouts, this section is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.
mind.FIT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus. Morbi faucibus aliquet velit, vel rhoncus ex bibendum non. Donec justo neque, pellentesque et eleifend et, tincidunt aliquet est. Proin sit amet facilisis risus. Suspendisse ac odio vel nunc vestibulum rhoncus ut at nisi.
This section includes mental fitness solutions. It provides different packages such as yoga,meditation,stress and anxiety management,etc. according to the needs of the users.
product
care.fit
This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.
EAT.fit
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus. Morbi faucibus aliquet velit, vel rhoncus ex bibendum non. Donec justo neque, pellentesque et eleifend et, tincidunt aliquet est. Proin sit amet facilisis risus. Suspendisse ac odio vel nunc vestibulum rhoncus ut at nisi.
This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.
General fitness
Heath enthusiast
Fitness fanatic
target market and potential
The target consumer was a ‘Regular person’ and not a ‘body builder’, who required specialized equipment.
A decade ago, the fitness category in India was hugely underpenetrated as compared to its western counterparts. It was largely unorganized with the majority of local players and very few organized chains.
POSITIONING
TARGETING
SEGMENTATION
Cult Fit as a brand believes in responsible fitness, therefore it has a very specific target audience, and they include: Age group of 20-40 o Urban Population o Higher income group segment is targeted
Cult Fit has positioned itself as one of the fitness brands that promotes healthy fitness. It does not believe in extensive diets and schedules. With Hrithik Roshan as it's brand ambassador, it wants to keep a position of holistic health, in the minds of the consumer.
Geographically,it has segmented the market into urban and rural.Demographically, it has divided into segments of youth, adult and kids.
market presence
Market Presence
The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities. Cult.fit is ranked number 1 out of its 86 competitors.
The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food
Cult.fit plans to expand Gold Gym's outlets(an acquisition of cult.fit) in Sri Lanka, Bangladesh, Bhutan, Maldives, and other countries.
Business Model
The brand mainly operates through its online and offline modes. Their business model basically involves interactive coaching, and engagement through these two modes. They operate by providing solutions that are seamless and end-to-end proactive health management to anyone interested to stay fit.
Startup
Business
The brand has now restructured its business model after the Covid-19. During the pandemic, many of their centers were shut down, but that resulted in online home workouts, mental health, and well-being.
Enterprise
customers
Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults. The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.
marketing stratergy
Cultfit uses stratergic methods to expand its business
Social media marketing
• Cultfit understands who its customers are and produces persuasive content.• It uses facebook and instagram for tips, recipes, events, etc.
Influencer marketing
• Cultfit has developed a strategy for influencing the promotion of its releases to promote new goods and services.• The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Tiger Shroff, Miling Soman and Sindhu.
Campaign marketing
• Cultfit runs several campaigns like "#FORTHELOVEOFFIT", "#CULTLIVE" to raise awareness about its app and use it more often.
COMPETITORS
The fitness and health industry is growing, which gives rise to many other brands indulging in offering fitness programmes. Here’s the list of some of the top competitors of Cult.fit:
COMPETITIVE ADVANTAGE
Cult.fit has several competitors like Burnalong, Healthifyme, My fitnesspal, etc. but Cult.fit stands superior in front of them because of efficiency and user friendliness.
easy to use
efficient
INEFFICIENT
difficult to use
TEAM
Starting with just 25 employees in 2016, Cult.fit now boasts a strong workforce of 2,293 employees.
Ankit Nagori
Mukesh Bansal
Co-Founder of Cult.fitAn alumnus of IIT, an angel investor and the Founder & CEO at Curefoods.
CEO of Cult.fitAn alumnus of IIT and the man behind Myntra's foundation.
Naresh krishnaswamy
Bishnu Hazari
Head of Growth and MarketingFormer Chief Revenue Officer at Myntra
CFO of Cult.fitHead of finance at Cult.fit for 6 years.
valuation
Cultfit’s valuation stands at about $1.5 billion, up from $800 million in March 2020.
A unicorn, in startup parlance, is a company valued at or over a billion dollars. Cult.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India.
the unicorn is eyeing 100 million subscribers to serve the demand of at-home workouts and to further increase their valuation.
FINANCING
Cult.fit has raised around $689M funds till date
$679M
Issued Shares
$689M
cure.fit is funded by 38 investors. Mukesh Bansal and South Park Commons are the most recent investors.Zomato, Tata Digital, Accel, Chiratae Ventures, Kalaari Capital are the lead investors in this startup.
$10M
Invested by 38 investors
Debt financing
$39M
Paid up capital
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
$12M
$17M
Donec justo neque, pellentesque
Debt financing
$10M
FINANCING
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras finibus feugiat varius. Cras non neque quam. Mauris sit amet nunc sit amet ligula tristique dictum semper eget risus.
Aliquam nec accumsan leo, et dapibus turpis. Nam vehicula vitae urna eget
acquisitions
Acquisitions of Cure.Fit
Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold's Gym on February 14, 2022, which was the last acquisition of Cult.Fit.
Recently the brand announced to acquire F2 Fund & Fitness India, which is the chain of India’s Gold Gym. With this investment, Cult.fit plans to expand Gold Gym outlets in Sri Lanka, Bangladesh, Bhutan, Maldives, and others.
Here are some of the other major acquisitions:
revenue
Fitness was the highest-earning vertical for the company contributing 62.4% of the revenues. This was followed by food services, which accounted for 34.5% of revenue. Healthcare and other related services made 3.06% of the earnings.
cost
Costs related to employee salary and benefits were one of the largest cost centers for the company accounting for 25% of the expenses. Such costs grew by 84% to Rs 328.6 crore in FY20 from Rs 178.7 crore in FY19. The increase can be attributed to several hundred people Curefit employed as Trainers and for its food vertical, Eat.fit.
+200%
A product roadmap clarifies the why, what, and how behind what a tech startup is building.
2017
2017
2016
Cult.fit app was launched within 6 months of establishment
Mind.fit was launched
Cult.fit, also known as Cure.fit was launched
In May 2017, the app was launched with CultFit, EatFit, and at home meditation sessions.
Curefit acquired the yoga studio ‘1000yoga’ in 2017 and re-branded it as Mind.fit.
The company began by acquiring Rishabh Telang and Deepak Poduval’s workout station on a no-equipment model.
2018
2022
2017
Cult.fit acquired Gold Gym
Mind.fit was launched
Eat.fit was launched
Cure.Fit set up its first healthcare clinic and branded it as Care.fit in Bengaluru.
Gold gym is the second biggest fitness chain in India and its acquisition will prove fruitful for cult.
with the acquisition of Kristy’s kitchen, a health food start-up, and Opinio, a hyperlocal food delivery start-up, it set up its food vertical, Eat.fit
VISION
To Make a Change, be the Change. At Cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, and medical & lifestyle care hassle-free. #BeBetterEveryDay
~Team Cult.fit
conclusion
Conclusion
The vision of Curefit is clear: Build a holistic Ecosystem of health, fitness, and healthcare.Although the pandemic has put a brake on the growth of Curefit, the company has adapted to the situation by launching a host of online services.The business model of Curefit is further fuelled to grow whenever things return to normalcy.
+39 3441718477
https://www.cult.fit.com
#17/17C BDA 3rd Sector, Sector 4, HSR Layout,Bengaluru
Made by-Aanya Sapra and Kirti ChaitanyaClass - 11-D